Nokia is hiring City analysts to improve the way it uses digital and social-media data for marketing campaigns, according to one of its senior marketers.
Cadbury is set to broaden its Dairy Milk ad positioning, ‘Joyville’, across its range of confectionery products.
The Fairtrade Foundation is to introduce the strapline ‘Go further’, as the charity aims to encourage commercial partners and consumers to make a bigger commitment to Fairtrade.
B&Q has unveiled a multi-million-pound campaign to promote its shift to an ‘everyday low pricing’ strategy.
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
SodaStream’s UK managing director has expressed her confidence that an ad banned last year will air again in the coming months.
(TrendHunter.com) In today’s day and age contemporary offices are the ideal working spaces for most people. Technology has had huge advancements and office spaces are no longer traditional and have expanded…
(TrendHunter.com) These haute hobo fashion features replace sleek and traditional tailoring with exaggerated volumes and disheveled grooming. Embracing an eccentric way of dressing, these lookbooks, runway shows and…
(TrendHunter.com) Aya Sakai’s Instagram feed has been devoted to the relation shared between her son and his French Bulldog. Sakai has done so in a candid manner, displaying the adorable duo to the public as…
(TrendHunter.com) ‘The Little Witch of Greenwich’ is the latest online exclusive for style publication The Ones 2 Watch. Red-haired beauty Dasha stars in the dark editorial spread that takes inspiration…
(TrendHunter.com) The KSENIA SCHNAIDER Spring 2013 collection is entitled ‘Camouflage’. The army-inspired streetwear line features both menswear and womenswear looks that are adorned with a sky blue…
(TrendHunter.com) Gone are the days when growing a little greenery required extra containers because these planter furniture finds are ready to receive seeds and saplings. Those who have a green thumb will likely…
For over one hundred years, brands have been tailoring their marketing to the four-step purchase funnel developed in 1898 by Elias St. Elmo Lewis. The familiar steps are awareness, interest, desire and action. Simple. Straight-forward. And has served marketers well for a century.
Well now it’s out of date. According to new research conducted by Latitude, 87 percent of consumers no travel a less linear, more complex pathway to final purchase. And there are new steps in the process which include openness, realized want or need, learning and education, seeking idea and inspiration, research and vetting…and post-purchase evaluation and expansion.
Check out this in-depth article I wrote for HubSpot that details the new process and how brands can fine-tune their marketing for each individual step.
(TrendHunter.com) Stereotypically, there are two things that men like to drool over more than anything else, cars and women; Tim Wallace obliges the former since the latter is already taken care of by many different…
(TrendHunter.com) The ILJA Spring 2013 collection goes against the traditional grain and presents a series of sculptural garments that are a fresh take on a classic formalwear aesthetic. From voluminous silhouettes…
(TrendHunter.com) The POURTON DE MOI Spring 2013 lookbook embraces a disheveled style aesthetic. Channeling a street hobo aesthetic, model pose in oversized graphic tees, baggy trousers and harnessed backpack…
(TrendHunter.com) The Cinder Magazine ‘Road Flares’ editorial embraces the upcoming spring season with a bohemian spirit. Like two wayward nomads, Photogenics model Brianna and Pinkerton model Olya…
Très inspiré du projet et des peintures réalistes de l’artiste australien Jeremy Geddes, le français Bernard Bailly a composé des photographies de qualité où des astronautes se retrouvent dans des lieux et décors peu appropriés à leur tenue. Plus d’images de la série « Surreal Astronaut » à découvrir dans la suite de l’article.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
