Hasta La Creative!

VCCP has emerged as the agency with the most new-business wins for the second year running.

Channel 5 has hired Luke Duffy, the head of broadcast at Aegis Media, to the position of head of trading, replacing Andy Atkinson, who left at the end of 2012.

Bartle Bogle Hegarty has picked up a global brief from Pirelli to promote its premium tyres after a pitch against undisclosed agencies.

Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its digital and offline media planning and buying business across Europe, including the UK.

Advertising agencies have been approached with a brief to promote the Government’s apprenticeships drive.

Dennis Publishing has launched a standalone digital production agency called Adnostic that will work with advertisers, media agencies and third-party publishers.

Creature London has picked up the £10 million ad account for Molson Coors’ Carling.

British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.

Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the race to announce the new generation of game consoles, Sony today unveiled the first legitimate details of the PS4, including some of the launch titles that could be crucial in making the device a sales success right out of the gate (unlike the PS3, which initially saw sluggish adoption due to its combination of high sticker price and low game selection). What will the PS4 cost? No idea. What does the console look like? Good question. For now, Sony would rather focus on showing you how amazing these new games are going to look. So why disappoint them? After the jump, we’ve gathered up the 10 trailers that are supposed to leave you panting for a PlayStation 4. Even if you don’t plan to wait in line for one, you’re going to want to watch these:

Sony PlayStation 4 Announcement Trailer

Here's a quick wrapup video from Sony's announcement event, with highlights of several games and features:

Destiny

A sneak peek of the new project from Bungie, creators of the Halo franchise. Destiny will be available on current consoles, the PlayStation 3 and Xbox 360, but is also being developed for the new PS4:

DriveClub

Sony describes DriveClub for the PS4 as a "next-generation, socially connected racing game that captures the heart and soul of car culture." The realism of the gameplay footage is pretty staggering:

Deep Down (Working Title)

Fantasy RPGs are a staple of video gaming, so it's no surprise that Sony has one lined up for the PS4 (even if it doesn't have an official name yet). In this trailer, you get to see some hot, hot man-on-dragon action:

Infamous: Second Son

Popular anti-hero game series Infamous returns on the PS4. Notice that the security camera footage show's the date of Sony's announcement event, Feb. 20, 2013:

Killzone: Shadow Fall

Another longstanding PlayStation franchise that's set to return on the PlayStation 4:

The Witness

Indie game icon Jonathan Blow, creator of Braid, has created a colorful and intriguing new title for the PlayStation 4:

Watch Dogs

Trailers for this open-world epic have been around for a few months, but here's some pretty incredible footage from the PlayStation 4, with narration from the game's lead designer:

Knack

Just so you don't think the PS4 will be all murder and mayhem, here's a trailer for a clever game with younger players in mind:

PlayStation 4: See the Future

This five-minute clip featuring the brains behind the PlayStation 4 is probably a bit too geeky for most casual gamers, but if you're curious to hear about the philosophical changes that will separate the console from its predecessors, it's worth a watch:

So what do you think? Assuming the price is right, are you intrigued enough to consider picking up a PlayStation 4 this holiday season?

(TrendHunter.com) The Het Arresthuis hotel is based in the Netherlands. Although now the scene of luxury traveler accommodations, the space was originally a prison built during the 19th century. The designers have…