Jan
17
Apple seeks shops for reseller brief
Posted in: UncategorizedApple is looking for an agency to work on its branding and messaging through its product resellers.
Jan
17
London 2012 delivered Brand Britain boost, claims government study
Posted in: UncategorizedBritain’s national “brand” perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
Jan
17
Client confidence up, Bellwether says
Posted in: UncategorizedMarketing budgets rose by just over 1 per cent during the final quarter of 2012, reflecting a small increase in optimism among clients, according to the latest IPA Bellwether Report.
Jan
17
O&M’s Higgs moves to Publicis London
Posted in: UncategorizedPublicis London has hired the Ogilvy & Mather associate creative director, Sue Higgs, to the role of creative director.
Jan
17
Mothercare kicks off creative contest
Posted in: UncategorizedMothercare is reviewing its advertising account.
Jan
17
Thinkbox planning awards now open
Posted in: UncategorizedThinkbox has opened its contest to find the best in TV planning, run in partnership with Campaign and Media Week.
Jan
17
Jonathan Fowles moves to Initiative
Posted in: UncategorizedInitiative has hired Jonathan Fowles in the new role of chief strategy officer for its key growth markets around the world, including the UK.
Jan
17
Glue Isobar wins ScottishPower digital task
Posted in: UncategorizedGlue Isobar has been appointed by ScottishPower to handle its digital advertising after a review that began in September last year.
Jan
17
Red Bee picks up Magic 105.4 brief
Posted in: UncategorizedBauer Media has handed Red Bee Media an above-the-line marketing brief for its London station Magic 105.4 after a competitive process.
Jan
17
Ad veterans launch start-up Holmes Hobbs Marcantonio
Posted in: UncategorizedAdrian Holmes, Steve Hobbs and Alfredo Marcantonio – three industry veterans with a combined age of 182 – have formed a start-up with a “back to basics” philosophy.
Jan
17
Francis launches Flock consultancy
Posted in: UncategorizedSimon Francis, the former Aegis Media EMEA chief executive, has launched a marketing consultancy called Flock Associates.
Jan
17
Johnny Fearless lands Davidoff global brief
Posted in: UncategorizedDavidoff has appointed the start-up Johnny Fearless to its global ad account for its cigar brand after a four-way pitch.
Jan
17
Creighton named Mindshare UK CEO
Posted in: UncategorizedMindshare has promoted Mark Creighton to UK chief executive. He replaces Jed Glanvill, who becomes the UK chairman alongside his existing post of EMEA regional leader.
Jan
17
Voting for Outdoor Hall of Fame opens
Posted in: UncategorizedVoting opens this week to determine the poster ads that deserve a place in the Outdoor Hall of Fame, produced by Campaign and the Outdoor Media Centre.
Jan
17
VCCP beats three to capture Which? advertising account
Posted in: UncategorizedVCCP has won the brand advertising account for the consumer organisation Which? after a four-way pitch against undisclosed agencies.
Jan
17
Nick Bell takes role at Brooklyn Brothers
Posted in: UncategorizedNick Bell, the former global creative director at DDB Worldwide, is joining The Brooklyn Brothers.
Jan
17
John Lewis Partnership calls direct review
Posted in: UncategorizedThe John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.
Jan
17
Hidden Dog Photography – Find Momo by Andrew Knapp is a Canine Version of ‘Where’s Waldo’ (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Find Momo photo series adorably shows how dog’s have a mind of their own. Although not as independent as cats, they don’t obey their masters all the time. In this case, whenever Momo&#…
Jan
17
Probase Machos Boxers packaging by Happy Creative
Posted in: UncategorizedClient Name: Basics Life
Ad name: Probase ‘Machos’ boxers packaging
Agency : Happy Creative Services India Pvt. Ltd.
Agency location : Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Designer: Viduthalai Raj M
Art Director: Viduthalai Raj M
Copywriter: Athul Chathukutty
Illustrator: Vinayachandran T
Studio Head: Ramakrishna R
Account Executives: Vigya Atri, Ajay Kumar A
Account Supervisor: Neelima Kariappa
Probase, the hi-fashion streetwear brand from Basics Life, was launching their new range of light and comfortable cotton boxers for men. Continuing the brand tradition of breaking the retail industry clichés, Basics Life wanted a catchy, innovative packaging for the same. And we were only too glad to oblige.
To highlight the lightweight, airy nature of the boxers, we designed the pack to mimic the only other product that sold thin air – the potato chips packet. Quirkily and aptly named Machos, the package combined characteristic Probase wit and bold aesthetics to delectable effect.
The design proved to be a rip-roaring success at the stores, with the customers loving the irreverent humour and handy convenience. With over 2000 units sold in just 4 months since release, Machos ended up being one of the season’s bestsellers from the Basics Life stable, a lot like hot chips.
The post Probase Machos Boxers packaging by Happy Creative appeared first on desicreative.
Jan
17
Faux Disfigured Faces – The Ugly Truth by Rut Mackel Explores the Idea of Identity (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Ugly Truth photo series explores the relation between attractiveness and identity. In this case, normal-looking people have disfigured their faces using the help of a clear pane of glass in…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.