ZenithOptimedia nets RBS digital media job
Posted in: UncategorizedThe Royal Bank of Scotland has hired ZenithOptimedia to handle its estimated £10 million Retail digital media planning and buying account.
The Royal Bank of Scotland has hired ZenithOptimedia to handle its estimated £10 million Retail digital media planning and buying account.
An Abundance, the independent direct marketing agency that launched a year ago, has merged with the innovation shop FMLY.
Nuffield Health, the not-for-profit gym and healthcare business, has awarded its media planning and buying account to MediaCom.
Clearcast has hired the WPP subsidiary Hogarth Worldwide to provide its new copy clearance system, prompting concern from rival agency groups over a potential breach of confidentiality on forthcoming campaigns.
Merlin Entertainments has appointed Inferno to relaunch The London Dungeon and The Dungeons brand globally.
ZenithOptimedia has won the £3 million offline media planning and buying account for the online recruitment company Totaljobs Group.
Antony Hill, a business director at JWT London, has been promoted to head of account management.
He replaces Paul Kirkley and Sonali Fenner, who will stay at the agency to focus on running key accounts.
G2 Joshua’s group chief executive, Tim Hipperson, has resigned and will leave the agency next year.
Weight Watchers has appointed Kitcatt Nohr Digitas to its digital and direct marketing business.
ITV’s ad revenue haul from the X Factor final is expected to decline by around one-fifth this year as smaller audiences have pushed prices down to between £150,000 and £170,000 for a 30-second spot.
After an intensive ten-week process, the winning team in the annual Nabs Fast Forward contest has been announced.
French Connection, the fashion retailer, has made initial approaches to agencies to discuss its media arrangements.
Early Rider, the children’s bikes manufacturer, has appointed 18 Feet & Rising to handle its advertising account without a pitch.
Coutts, the private banking house, has awarded CHI & Partners its global ad account.
Eat marketing director Sarah Doyle talks to Marketing about becoming less London-centric and outlines the growing importance of marketing for a word-of-mouth brand.
MediaCom was the most-awarded agency at the Campaign Media Awards on Wednesday night, scooping the Grand Prix award, while Vizeum won Campaign of the Year for its “happy to bed” activity for Ikea.
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