My Media Week: Vanessa Doyle

This week Vanessa Doyle, head of press and cinema at Initiative, tells us that breakfast is the most important meal of the working day, admits that newspaper property sections are her secret addiction and starts to miss the Olympics.

E.ON to revive high street energy stores after 13-year absence

E.ON is claiming the launch of a concept store marks a “sea change” in the energy sector which has not had a high street store since 1999.

34 Strangely Shaped Clutches – From Opulent Apple Purses to Whimsical Weather Handbags (TOPLIST)

(TrendHunter.com) If you want to add a little something-something to your outfit, consider jazzing things up with one of these strangely shaped clutches.

Although Sex and the City star Carrie Bradshaw didn’t…

Google tracks uplift in digital campaigns around the Olympics

Brands have experienced an uplift in Olympics digital campaigns, with search volumes “dramatically higher” than in the Beijing Olympics, according to data released by Google.

Q magazine to launch on iPad

Bauer Media is to launch an iPad edition of its monthly music magazine Q on 28 August.

C4 hires TH_NK to create multiplatform entertainment experience

Channel 4 has appointed TH_NK digital to create a multi-platform content experience for a major new drama series, ‘Utopia’.

See Your Face On The Big Screen – Audition for Intel and Toshiba’s Social Film ‘The Beauty Inside’ (VIDEO)

(TrendHunter.com) Presented by Ultrabook™ Inspired by Intel®.

We got to know Topher Grace’s face after his years with the popular Fox sitcom, That 70s Show (which eventually led to big screen appearances). Now,…

Magazines Make Branded Content, So Why Don’t They Act More Like Brands?


Magazines are perhaps the purest branded content, Todd Pruzan argues. Unlike brand marketers, however, they rarely share audience data throughout the organization.

Viewpoint: Magazines Make Branded Content, So Why Don’t They Act More Like Brands?

Magazines are about the purest type of branded content on the market. Yet unlike at brand marketers, rarely does the audience data circulate its way through the organization.

Channel 4 hires Tanya O’Sullivan to head airtime and sales operations

Channel 4 has appointed Tanya O’Sullivan, the former head of airtime and sales operations at Channel 5, as its head of airtime management and operations, replacing Merlin Inkley.

Cosmo’s Helen Gurley Brown dies at 90

Helen Gurley Brown, editor-in-chief of Cosmopolitan’s 64 international editions, has passed away.

70 Colorful Art Installations – From Pulsing Light Walls to Rainbow Graffiti Papercraft

(TrendHunter.com) These colorful art installations are capable of drawing in crowds and capturing the hearts of both young and old. The prismatic hues found in these large-scale works are bold, vibrant and in-your-…

Facebook tests expanding reach of brand ads in newsfeeds

Facebook is testing a scheme that allows brands to target users who are not their fans or friends of fans, as part of the company’s attempts to ramp up commercialisation of its social network.

Madonna fans too old to justify Smirnoff ad ban

Smirnoff has escaped a ban for a television ad promoting Madonna’s latest tour after the ad watchdog rejected criticisms that it appealed to underage drinkers, on the basis that the 1980s popstar’s fanbase is too old.

P&G to sponsor Paralympic fundraising ball

Procter & Gamble (P&G), the worldwide partner of the International Olympic Committee, is to sponsor the Paralympic Ball during the Paralympic Games in London next month.

Branson downbeat on Virgin Trains future after losing last franchise

The future of the Virgin Trains brand looks uncertain after it lost its remaining franchise this morning to rival FirstGroup and Virgin founder Sir Richard Branson cast doubt on whether it would bid for any more rail lines.

Matalan swimwear campaign escapes action from watchdog

Matalan has escaped censure from the advertising watchdog despite complaints that a swimwear campaign was inappropriate for children’s eyes.

The New York Times names Mark Thompson as chief executive

The New York Times has appointed outgoing BBC director general Mark Thompson as its new president and chief executive after months of speculation.

McDonald’s ditches Innocent Smoothies

McDonald’s has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.

The media winners of London 2012

Whether you prefer the Glorious Games or the Friendly Games, the first stage of London 2012 has passed in style, and some in the British media have played a blinder. Media Week recognises those who have had a particularly good Olympics.