When a young Steve Jobs needed a marketing expert, he called Intel to ask who made their sharp-looking ads and was told "Regis McKenna." Here, more insight from the man himself.
Ogilvy & Mather UK is to launch a behavioural sciences service called #OgilvyChange.
Bonhams, the auction house, has appointed AdConnection to handle its £1.5 million media planning and buying account after a pitch.
Iris is running its second Urgent Genius Weekender to coincide with the South by Southwest Interactive festival in Austin, Texas, for creative teams to compete to generate viral traffic over 48 hours.
Our monthly round-up of consumer reaction to TV ads, supplied by Nielsen TV Brand Effect, has a new component this month: measurement of online consumer “buzz”. The “most-talked-about ads online” table reveals the ads that generated the most buzz on social media and other online channels during the month.
(TrendHunter.com) This SocialBusiness.org top list explores social businesses working in Haiti. Much like many countries in the Majority World that experience a natural disaster, Haiti received much more media attention…
Haymarket title Classic & Sports Car has hit an ad revenue record with a 420-page bumper issue to celebrate its 30th anniversary.
Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years with the organisation.
MediaCom has promoted Phil Hall and Kirsti Wenn to joint heads of investment.
Goodyear Dunlop, the tyre manufacturer, has appointed Leo Burnett to handle its pan-European advertising.
Getty Images has appointed R/GA London as its global brand and digital agency of record.
OMD has topped The Gunn Report For Media, the global survey of media creativity, for the sixth successive time.
18 Feet & Rising has hired the JWT Sydney creative group head, Stephen de Wolf, as a creative director.
Ikea has been forced to issue an apology to irate customers after orders made using Apple devices failed to process without any notification.
Marc Giusti, the group chief digital officer at Leo Burnett, is leaving the agency to pursue an as-yet-undisclosed new venture.
All the answers to your questions surrounding location, from Siri to Foursquare.
Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account for its PlayStation Vita console.
The7stars has partnered with two former John Ayling & Associates staff to launch a media and experiential agency, to be called The Village Communications.
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted agencies directly, inviting them to compete for the account.
Ministers have threatened to crack down on ads by credit companies offering short-term “payday loans” at high interest rates.
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