Channel 4 has axed its advertising-based quiz, ‘The Mad Bad Ad Show’, from its initial Friday night slot after disappointing viewing figures, less than one month after its launch.
Greene King has appointed Edinburgh-based North Star Advertising to handle media planning and buying for its beers and brands division, estimated to be worth £4m in the coming year.
Online fashion retailer Asos has partnered with Collect+ to launch a “Click and Collect” service that allows customers to pick up their order in one of 4,500 participating stores, such as Spar.
Jon Tipple, McCann London’s head of planning, has moved to sister branding agency FutureBrand as European chief strategy officer.
PepsiCo has appointed John Compton as its first president, with responsibility for global marketing, as it drives “breakthrough innovation” and brand building throughout its global operations.
(TrendHunter.com) As Paris Fashion Week comes to a close, magazines editors are shifting their focus to the fall/winter 2012 collections, and away from the finished spring 2012 fashion editorials and the spring/summer lines…
Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March).
Telefonica Digital has appointed senior Google executive Simon Birkenhead as its first global advertising sales director.
Marks and Spencer’s planned Wi-Fi and QR code trial in selected stores will help the brand to better understand “the changing nature of shopping driven by shoppers’ adoption of mobile technology”, according to retail observers.
Yahoo’s EMEA managing director Rich Riley is to return to the US, sparking a search for a replacement.
Samsung plans to use the data it collects from its social media activity around the London 2012 Olympics across mobile and Facebook, according to Matthew Moller, director of digital engagement at Samsung.
Marketers, commercial executives, and sporting luminaries discussed some of the most pressing and pertinent issues faced by sports stakeholders, at last week’s Global Sports Forum in Barcelona, organised by Havas Media.
Tournée avec un Canon 7D, cette vidéo intitulée Sea Cave est une réalisation de Benjamin Dowie, captant des moments d’un été au bord de l’océan. Bercée par la morceau Island Cottage de Sea Oleena, cette vidéo produite par Beanpole Productions est à découvrir dans la suite.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Brands “have to kiss first” to build meaningful relationships with consumers, according to Greg Johnson, global creative director of Hewlett Packard.
Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand Green & Black’s.
Ikea is pushing its mattress range with press ads featuring a real-life princess and radio activity around a renewal of its sponsorship of Absolute Radio’s evening shows.
Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London’s annual ‘Capital Clean-up’ campaign, supported by actress Keeley Hawes.
Prime minister David Cameron has said he “cannot see a problem with the International Olympic Committee being sponsored by Dow”, despite heavy criticism from campaigners.
Citroën has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
People in Sheffield will be able to swap Tesco Clubcard points for offers on daily deals website LivingSocial in a pilot tie-up.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
