Review of the Year: Top 10 marketing mishaps in 2011

Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.

The Dark Knight Rises Trailer

Voici la mise en ligne du nouveau trailer du film “The Dark Knight Rises” réalisé une nouvelle fois par l’excellent Christopher Nolan. Avec dans les rôles clés Christian Bale, accompagné d’Anne Hathaway, Tom Hardy, Joseph Gordon-Levitt et Marion Cotillard. Prévu pour le 12 juillet 2012.



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My Media Week: Mark Girling

This week Mark Girling, managing director of Rocket, catches the agency Christmas party, witnesses PHD “doing the treble” and watches his friend lose a shoe at a Kasabian gig.

Amnesty International: Projection


Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Copywriter: Mickael Krikorian
Art Director: Mickael Krikorian
Production Company: Wanda Productions
Film Director: Wilfrid Brimo
Production Company Producer: Claude Fayolle
Agency Producer: Nicolas Buisset
Director of Photography: Nicolas Loir
Post-production: Mikros
Sound: THE

Olympic stadium owners look beyond football for future

The tender for the use of the Olympic Stadium, after the 2012 Games, begins today (20 December) with organisers not dependant on a football club to attract the desired £5m a year in fees.

BT stokes ‘patent wars’ with legal assault on Google

BT has entered the “patent wars” fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant’s products, such as its mobile operating system Android.

My Media World: Pierre Naggar

Pierre Naggar, managing director EU at Turn, has played live on Italian television with his former band back in the 1980s, edited his own music fanzine, and is not impressed by Powerpoint slides full of jargon.

Ogilvy & Mather acquires stake in Chinese ad agency

Ogilvy & Mather has acquired a 49% stake in Chinese advertising agency, Nanjing Yindu Advertising and Commerce Co, as it looks to expand it presence in the region.

My Media World: Pierre Nagger

Pierre Nagger, managing director EU at Turn, has played live on Italian television with his former band back in the 1980s, edited his own music fanzine, and is not impressed by Powerpoint slides full of jargon.

Edgy Yoga Fashion – ‘Spiritual Gangster’ Feeds People in Need With Fun Apparel (GALLERY)

(TrendHunter.com) Spiritual Gangster, a yoga fashion line, isn’t just hip and cheeky — it’s also on a mission to do good. For every Spiritual Gangster item purchased, the company will provide a meal to someone in need.…

The Fragile Childhood: Voice for a Child


Advertising Agency: Euro RSCG, Helsinki,
Creative Director: Marko Vuorensola
Copywriter: Juha Koivisto
Art Director: Marko Vuorensola
Production Company: Kennel Helsinki
Director: Teemu Niukkanen
Production Company Producer: Petteri Lehtinen
Account Director: Nina Myllyharju
Client Responsible, project coordinator: Janne Takala
DoP: Pini Hellsted
Sound Design: Humina
Color Corrections: Post Control, Marko Terävä
VFX: Trix, Anders Helle
Voice actor male: Niko Saarela
Voice actor female: Heli Sutela

Bank Forum: Passion, Surprise


Advertising Agency: Ogilvy&Mather, Kyiv, Ukraine
Creative Director: Will Rust, Ferenc Benesch
Copywriter: Balazs Szaday
Art Director: Zoltan Visi
Production Company: Feel Films, Sauna International
Film Director: Mikko Lehtinen
Production Company Producer: Nick Hirschkorn, Dan Cleland
Strategic Planner: Martin Alles
Account Director: Svetlana Polyakova
Editor: Miika Vaso
DoP: Richard Stewart

50 Marvelous McCann Ads – From Farcical Fairytale Dating Ads to Dunce Kid Advertising (CLUSTER)

(TrendHunter.com) Whether you’re an ad nerd or not, you can easily tell how good an ad is by simply taking one look at the campaign, and the McCann ads come from one agency that has never failed to attract the masses.

With…

FFF Project The Thai Red Cross: WTF, F, P, A


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BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief Thai flood victims. Each alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011. Everyone can download the font for their usages and keep a record of this historic event together. Download Free Font and Make a donation at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny

Triz Glue: Dragon


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Advertising Agency: Boom Communications Group, Lima, Peru
Executive Creative Director: Jose Antonio Aguirre
Art Director: Sergio Garrido-Lecca
3D: Christian Koch
Photographer: Selassie
Account Supervisor: Katherine Carrillo

Strictly judge Alesha Dixon stars in Weight Watchers’ £28m ‘song’ campaign

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company ‘anthem’ based on members’ stories.

F. Warren Hellman Dies at 77

F. Warren Hellman, private-equity investor who helped orchestrate a leveraged buyout of Levi Strauss & Co., and financed the restructuring of Y&R, has died.

AT&T Pulls $39 Billion T-Mobile Bid After Regulator Opposition


AT&T failed to convince the Justice Department, which sued to block the transaction in August, that it could remedy the market impact of absorbing T-Mobile.

Social-Ad Company Appssavvy Raises $7.1 Million


AOL Ventures joined existing investors, including True Ventures and the New York Times Co., to bring the total raised to $10.2 million.

Aldi: Tea, Ketchup, Bubbly, Mayonnaise


Advertising Agency: McCann Erickson, Manchester, United Kingdom
Creative Director: Dave Price, Neil Lancaster
Copywriter: Neil Lancaster
Art Director: Dave Price
Production Company: Love Commercial Production Company, London
Film Director: M J Delaney
Production Company Producer: Jane Lloyd
Agency Producer: Sarah Martin, Alex Cowley