A Apple disse que todo mundo é farinha do mesmo saco na coletiva de imprensa sobre o “Antennagate”, então, nada mais justo do que levar uma cutucada dos concorrentes.
No Reino Unido, a Samsung mandou esse singelo anúncio impresso. Não causa maiores danos, mas é elegante.
Post originalmente publicado no Brainstorm #9
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LoveFilm, the movie rental service, has called a review of its direct marketing arrangements.
div class=”imageleft”a href=”http://www.adrants.com/images/coke_burn.jpg”img alt=”coke_burn.jpg” src=”http://www.adrants.com/images/coke_burn-thumb.jpg” width=”150″ height=”83″ //a/div
This is one of those ads. Yea, one of those.
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a href=”http://feedads.g.doubleclick.net/~a/hzLmyPU185p-V0DcsMdbQd3A67E/1/da”img src=”http://feedads.g.doubleclick.net/~a/hzLmyPU185p-V0DcsMdbQd3A67E/1/di” border=”0″ ismap=”true”/img/a/p
“Studying makes the difference. Community engagement.”
Advertising Agency: JWT, Buenos Aires, Argentina
General Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Martín Giudicessi
Copywriter: Manana
Illustrator: Ricky Rossi
NEW YORK (AdAge.com) — The Miami-based founders of The Source and Hip Hop Weekly are betting that LeBron James and his new team, the Miami Heat, will be popular enough nationally to help build a big following for their new sports magazine, which will include 20 or more pages of Heat coverage each issue.
(TrendHunter.com) The Maelle Andre ‘Tattoos’ photo series features some very interesting black and white, single-subject shots of various people with tattoos.
All of the females in the Maelle Andre ‘Tattoos’ photo series…
Não sou muito fã dessa overdose de datas comemorativas no calendário. Entre as completamente dispensáveis para mim está o dia do amigo, celebrado alguns dias atrás, no 20 de julho. Mas mesmo com toda minha ranzinzice teve uma coisa que me fez abrir um sorriso.
Uma ação da Coca-Cola. Começa com o já clássico e consagrado “leve duas e pague uma” para dividir com um amigo. Ai vem a parte bacana: para conseguir acessar a promoção você precisa de um amigo para dar um pezinho e alcançar o botão. E ai entra a parte mais bacana ainda: os caras construíram uma vending machine com o dobro do tamanho para uma ação que durou apenas um dia.
Clap, clap, clap pra eles. Criação da Ogilvy Argentina. Relembre também a já clássica máquina da felicidade.
Post originalmente publicado no Brainstorm #9
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Les équipes de chez Aircord Labo viennent de mettre au point un dispositif doté d’un écran spécial et d’un projecteur adapté à l’iPad. Il permet d’afficher des objets en 3D, et ce sans avoir besoin de lunettes. Ce dispositif bluffant se crée autour d’une pyramide en verre.
(TrendHunter.com) The Manuel Albarran ‘Metal Couture’ photo series is a very interesting set of work. It combines a Victorian feel, obscure metallic accessories and a little bit of skin.
The Manuel Albarran ‘Metal Couture’…
“Get out of doors. With the Mercedes SLK Roadster.”
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Art Director: Volkmar Weiss, Dian Warsosumarto
Copywriter: Andreas Putz, Thomas Niederdorfer
Illustrator: Denis Mujakovic
Advertising Agency: Young & Rubicam, Bogota, Colombia
Art Director: Jaime Duque, Oscar Munoz
Copywriters: Jaime Duque, Juan C. Valdivieso
Photographers: Niels Van Iperen, Flaco Jaramillo
Post Production: Oruga Studio
James Jennings, joint managing director of Maxus, is leaving the WPP media agency after 17 years to spend time with his family.
“Rebuild the children. www.unicef.com”
Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Mathias Laurent, Gregoire Louzon
Copywriter: Pierre Clavaud
Photographer: Vincent Dixon
Additional credits: Mathieu Gamba, Reynolds Cantave for their help in Haïti.
Published: April 2010
A Birmingham businesswoman has launched a range of halal make-up in a bid to offer practicing Muslims an alternative to conventional cosmetics.
Jon Gisby, the Channel 4 executive who spearheaded its video-on-demand offering, is to step down from his role with the broadcaster later in the summer.
Top Up TV is planning an above-the-line push for its new premium sports TV offering later this year, according to chief executive Nick Markham.
DLKW account executive Leo Sloley has become an unlikely celebrity after his spoof rap song ‘Newport State of Mind’, a take on Jay-Z’s ‘Empire State of Mind’, took off on YouTube.
Advertising Agency: Hanlon, Los Angeles, USA
Art Director: Steve Hanlon
Copywriter: Zac Ryder
Photographer: Helmi Flick
Illustrator: Paul Nelson
Online publisher Glam Media aims to expand its presence within the family and parenting blogger community and increase its number of monthly unique users by one million by the end of the year.
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