Jul
23
Richard Desmond buys Five for £103.5m
Posted in: UncategorizedRichard Desmond is now a player in the UK commercial television industry after signing a £103.5m deal to buy Five from European broadcaster RTL.
Jul
23
Gender-Neutral Hipster Fashions – The Odeur 2011 Spring/Summer Collection is for Guys Gals (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) I think couples who match their clothing are corny, but the pictures from the Odeur 2011 Spring/Summer collection actually work.
The male and female models featured in the Odeur 2011 Spring/Summer collection…
Jul
23
YouTube lança série de shows ao vivo “Unstaged”, começando com Arcade Fire
Posted in: Uncategorized
O YouTube anunciou, em parceria com a American Express, o projeto “Unstaged”. Trata-se de uma série de cinco shows ao vivo que serão transmitidos através da plataforma VEVO.
Mais do que assistir, as pessoas poderão selecionar angulos de camera e ainda votar em qual música deve ser tocada no bis. A primeira apresentação será do Arcade Fire, no Madison Square Garden, que acontecerá no dia 5 de agosto. O show coincide com o lançamento do terceiro álbum da banda, “The Suburbs” e poderá ser visto no canal youtube.com/arcadefirevevo.
O YouTube já transmitiu outros shows, como o do U2, Hope For Haiti e até a abertura da Copa do Mundo 2010 – esse pela plataforma VEVO – mas agora é a primeira vez que o site produz um evento musical exclusivo. Outros dois artistas confirmados para a série “Unstaged” são John Legend and The Roots.
Post originalmente publicado no Brainstorm #9
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Jul
23
Does a Growing Multicultural Market Threaten Multicultural Agencies?
Posted in: Uncategorized
At some point doesn't the balance tip and the notion of "general market" inevitably change to include Hispanics, African-Americans and Asians? I wonder if the future of general market means creating advertising that works across ethnic audiences.
Jul
23
Eating Pilchards Will Make You A Super Heroe
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/einstein_low.jpg”img alt=”einstein_low.jpg” src=”http://www.adrants.com/images/einstein_low-thumb.jpg” width=”150″ height=”225″ //a/div
Saatchi Saatchi Cape Town has enlisted Super Heroes to call attention to the healthy effects of eating canned Saldanha Pilchards
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Jul
23
Eating Pilchards Will Make You A Super Heroes
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/einstein_low.jpg”img alt=”einstein_low.jpg” src=”http://www.adrants.com/images/einstein_low-thumb.jpg” width=”150″ height=”225″ //a/div
Saatchi Saatchi Cape Town has enlisted Super Heroes to call attention to the healthy effects of eating canned Saldanha Pilchards
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Jul
23
Hello Samsung galaxy print ad mocking iPhone 4 reception
Posted in: UncategorizedSamsung is mocking iPhone 4 reception issue…
Advertiser: Samsung Galaxy
Jul
23
Conde Nast Names President as Company Seeks ‘New Business Model’
Posted in: Uncategorized
NEW YORK (AdAge.com) — Conde Nast adjusted its senior leadership structure on Friday, naming a new president and making other changes it said would help it adopt a "new business model" and "move beyond the magazine."
Jul
23
Sisley Confirms Women Love Cucumbers
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/Sisley-Fall-2010-Ad-Campaign.jpeg”img alt=”Sisley-Fall-2010-Ad-Campaign.jpeg” src=”http://www.adrants.com/images/Sisley-Fall-2010-Ad-Campaign-thumb.jpeg” width=”150″ height=”103″ //a/div
It’s kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog?
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Jul
23
OMG appoints Pinnington as Fuse EMEA managing director
Posted in: UncategorizedOmnicom Media Group (OMG) has promoted David Pinnington to the post of EMEA managing director of Fuse, the network’s sports and entertainment unit.
Jul
23
Eno: Air balloons
Posted in: Uncategorized
“Campaign for Eno fizzy antacid tablets.”
Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Musfar Khan, Shailender Mahajan
Copywriters: Ajay Gahlaut, Anu Gulati
Jul
23
Ghostly Luxury Rides – The Mansory Rolls-Royce White Ghost is an All-White Stunner (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) You would figure that after shelling out $250,000 for a Rolls-Royce, there would not be any room left for improvement. But if you want the Mansory Rolls Royce White Ghost, prepare to add another $150,000…
Jul
23
Desmond to be unveiled as new owner of Five tonight
Posted in: UncategorizedRichard Desmond, proprietor of The Express and OK!, is expected to be unveiled as the new owner of broadcaster Five tonight, in a deal valued in the region of £100m.
Jul
23
People For Animals: Gorilla, Tiger
Posted in: Uncategorized
“Gorillas are not for ever. Every carat of extracted diamond for your uproots, pollutes and damages the natural habitat of our wildlife. Forever.”
Advertising Agency: Publicis, Gurgaon, India
National Creative Director: Emanuel Upputuru
Art Director:Raylin Valles
Art Director:Rohit Bagga
Copywriter: Shikha Sud
Illustrator: Rohit Bagga
Jul
23
Exploring Inmate Ink – Robert Gumpert ‘American Prison Tattoos’ Series Gets Skin-Deep (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Robert Gumpert ‘American Prison Tattoos’ photo story is a very captivating piece of work. It goes beneath the surface to explain the meaning behind the ink worn by inmates doing time in the California…
Jul
23
Clash-Media shuts UK trading operation
Posted in: UncategorizedClash-Media, the lead-generation company, closed its UK trading operation today (23 June), with nine redundancies.
Jul
23
Sylvester Stallone’s The Expendables Gets Broadway Treatment
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/rambo_the_musical.jpg”img alt=”rambo_the_musical.jpg” src=”http://www.adrants.com/images/rambo_the_musical-thumb.jpg” width=”150″ height=”63″ //a/div
The fact Hollywood is even humoring Sylvester Stallone by making his The Expendables is shocking in and of itself.
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Jul
23
Saldanha Pilchards: Einstein, Superman, Popeye
Posted in: Uncategorized
Saldanha Pilchards are full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart. The campaign forms part of an educational process in which the advertising agency chose to speak to the target market (LSM 5-7) in a visual language they could understand, appreciate and engage with. The adverts formed part of a newspaper print campaign which used ordinary Cape fishermen to portray icons that exemplified the benefits of pilchards, namely; Popeye for strength, Superman for energy and Einstein for brain power.
“Must be the Omega 3.”
Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Saldanha Pilchards
Creative Director: Anton Crone
Art Director: Jenna Barbe
Copywriter: Sammy-Jane Thom
Digital Artist: Paul Hudson
Photographer: David Prior
Jul
23
Martha Stewart Living magazine to launch in the UK
Posted in: UncategorizedAmerican business magnate Martha Stewart, who has her own US chat show ‘Martha’, is licensing her monthly magazine Martha Stewart Living to a British publisher for a UK edition from September.
Jul
23
Diesel’s Mad Mamacitas Jack Up New Fragrance
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/retocadaposter2.jpg”img alt=”retocadaposter2.jpg” src=”http://www.adrants.com/images/retocadaposter2-thumb.jpg” width=”150″ height=”150″ //a/div
Phallic? Definitely. Hot? Indeed. Strange. For sure.
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