What is it about us professionals that when we want to show how much we know, the first thing we do is kill simple? Why? Do we really believe that throwing in graphs and charts, adding statistics and formulas, and talking in a vernacular that requires a translator makes us appear smarter?
Speaking as someone who personally faced those scary odds four years ago when I needed a bone marrow transplant, I think the adds are perfect.
Not only do the ACLT work tirelessly to save the lives of people like me but they also have a unique understanding of the black community & how to galvanise their support.
I really hope these adds get the impact they deserve.
Fuma-se tanto em “Mad Men”, que eu já peguei uma enfisema pulmonar só de ficar deitado no sofá assistindo.
O vídeo abaixo é uma compilação trabalhosa que reúne, em apenas 2 minutos e 20 segundos, cada um dos cigarros que foi acendido nas 3 temporadas da série até agora.
Post originalmente publicado no Brainstorm #9
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“Better ask for the free assembly service by XXXLutz.”
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Art Directors: Tolga Büyükdoganay, René Pichler
Copywriters: Sebastian Kainz, Alistair Thompson
The first and third message are the strongest for me. They are straight to the point, engages the reader/viewer immediately and makes me want to find out more. It would be extremely hard to ignore an advert like this, and as the message is so clear, I’d would imagine it would penetrate a wider more mainstream audience because of its deadly simplicity.
Red & Black colours are really striking & stand out, as I associate Red with blood/danger/stop/pay attention and Black with strength, strong.
Really hope this campaign works in getting people to act, well done ACLT & AMVBBDO. Love it. Where/How can we help in spreading this message/ad campaign?
(AMVBBDO did an amazing campaign on the Kiss launch back in 1990, so fingers crossed, an even bigger impact will be made with this important campaign)
OgilvyOne Asia-Pacific has appointed Jerry Smith its new regional president, based in Hong Kong. In his new role, Mr. Smith will oversee the OgilvyOne operations in 12 local markets across the region.
It’s definitely a hard hitting message! It’s something that people cannot ignore and speaks volumes.
Tudo mundo encheu o saco pelo Neymar na Seleção. E aí o Mano Menezes mal esquentou o banco como técnico e chamou o cara. Muito bem, ainda que eu não o perdoe por não ter dado a chance do Roberto Carlos pelo menos se despedir da Seleção.
Menos de 24 horas depois da convocação, foi lançado esse vídeo abaixo. Apenas 15 segundos com o Neymar dizendo que está feliz. O mais curioso disso tudo, é que o vídeo não foi publicado pela Nike só no Brasil, mas também no canal internacional, nikefootball. Isso é que é moral.
Quanto tempo pra ele ir embora pro Chelsea ou Manchester United e só voltar pro Brasil depois de gordo?
my brother and i are members of PETA, we really want to support animal rights. ‘-,
¡VERY GOOD¡¡¡¡¡
Very powerful and hardhitting and unfortunately the reality for Black Leuakeamia sufferers!
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| THE ORIGINAL? Berlin City Mission / Homeless Ice Sculpture – 2006 Source : Cannes BRONZE LION, AdForum, Agency : Aimaq Rapp Stolle Berlin (Germany) |
LESS ORIGINAL : Fondation Abbé Pierre / Homeless Ice Sculpture – 2010 Source : CB Newsletter, Agency : BDDP Unlimited Paris (France) |
If this campaign doesn’t do it then I don’t know what would. It tells it like it is and would be hard to ignore. Well done ACLT for a brilliant series of ads.
(TrendHunter.com) Although you may hear a lot of places being described as being “heaven on earth,” the Amangiri Spa Resort located in Southern Utah most definitely fits that description.
This ultra luxurious retreat…
These ads rub me the wrong way. Showing the tags has too much potential to immediately distract the reader and take their mind to other places, like the Middle East. It also trivializes the tags, turns them into props. Which, in turn, has the potential to trivialize soldiers and veterans.
Une excellente initiative de Adele Enersen, en provenance d’Helsinki avec ce projet intitulé “Mila’s Daydreams”. Pendant la durée de son congé maternité, elle met en scène et imagine quotidiennement les rêves de son bébé. L’ensemble est à découvrir dans la suite de l’article.
Told like it really is. We should be doing this more often as a UNITED community.
hope to see these around. Great respect for ACLT.
This is a brilliant ad, congratulations ACLT more Black people must give blood.
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