LONDON – Independent News & Media (IN&M) today confirmed the sale of The Independent, The Independent on Sunday and its associated websites to Russian oligarch Alexander Lebedev.
LONDON – Starbuck’s has been “transformed” over the past two years and is set for another marketing drive behind its instant coffee brand, Via, chief executive Howard Schultz said today (25 March).
LONDON – Entertainment and communications company Virgin Media has implemented Experian’s Marketswitch Optimization software to improve its customer contact strategy.
(TrendHunter.com) No one wants to be homeless; it is a choice that does not come easily to most. But if you are going to be homeless, the Paul Elkins shelter ensures that you don’t have to be shelter-less.
Sure, it is…
LONDON – Mail Online remains the most popular newspaper website, growing its daily average browsers by 5.1% from January to reach 2.27 million in February, according to the latest ABCe figures.
NEW YORK (AdAge.com) — Next month, after 25 years as the ad industry's preeminent critic, Bob Garfield will retire his weekly ad reviews in Advertising Age to take on two new enterprises.
(TrendHunter.com) I love when ordinary, everyday objects are manipulated to look like something extraordinary. If someone was to tell me that bed sheets were going to be used to create angel wings in a high profile photography…
Aqui na produtora uma vez rolou um desafio de fazer esses vídeos com cientistas mostrando como “nosso produto absorve/dura/limpa/gruda/mata mais do que as marcas concorrentes” de uma maneira não-careta. Taí uma bom idéia… que a gente não pode mais usar. 
Com quase 500 mil views no YouTube a Procter&Gambler já deve estar com outros vídeos dessa turminha do barulho sendo preparados.
PS: taí mais um vídeo que derruba o mito de que “fazer um viralzinho para minha marca” tem que ser sinônimo de “baixo orçamento”.
Post originalmente publicado no Brainstorm #9
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LONDON – Ian Millner, founder and global chief executive of Iris Worldwide, is to relocate to Asia as the agency focuses on growing markets in South East Asia, India, Australia and China.
(TrendHunter.com) Brunette stunner Laura Blokhina delivers some serious sex and attitude in her latest spread for Harper’s Bazaar Spain April 2010. Spending her time provocatively lounging around the office, this sexy secretary…
LONDON – The Government has promised to increase the maximum fine for companies which cause distress to consumers through silent calls from £50,000 to £2m.
LONDON – Consortia involving regional publishers Johnston Press, Newsquest, the Press Association, Trinity Mirror, and Northern Irish broadcaster UTV, have been awarded the controversial regional news contracts for channel three, currently held by ITV.
(TrendHunter.com) College Humor’s re-titled ‘Berenstain Bears’ books are a humorous retake on the beloved children’s paperbacks. While some titles reflect on the originality of the characters’ names, there are others that…
(TrendHunter.com) In her shoot for Elle Spain April 2010, blond bombshell Masha Novoselova plays an artist who likes to get a little messy with her supplies. The Russian-born model plays it coy in some revealing shots,…
LONDON – A man suspected of hacking into Twitter’s system, gaining the passwords of Barack Obama and Britney Spears, and distributing confidential documents to the media, has been arrested in France.
LONDON – Insurer More Than is to sponsor ‘Liza and Huey’s Pet Nation’, a new Sky1 show starring Liza Tarbuck and Huey from the Fun Lovin’ Criminals, to promote its pet insurance offering.
L’artiste américain Nathan Sawaya construit, depuis les années 2000, de gigantesques sculptures en Lego à partir de dizaines de milliers de pièces. Des véritable oeuvres d’arts en petites briques standards conçus pour des musées ou pour le plaisir. Plus d’images dans la suite.
LONDON – Leading London ad agencies have signed up to lend office space to The Watford Creative Advertising Course.
LONDON – Profero London has appointed Matt Everitt, a group account director at SapientNitro, as its managing director.
LONDON – Cineworld, the cinema chain, has announced a partnership with EasyDate, to form a new online dating service called Back Row Dating.
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