NEW YORK (AdAge.com) — In October 2007, the executive team at the National Geographic Channel huddled together to figure out how their cable outlet was faring under a new ratings metric that measured how many people watched the commercials, not the programs they ran against. They were far from happy with what they saw.
NEW YORK (AdAge.com) — Many magazines have been offering all-but-complimentary subscriptions for years. That's partly because cheap introductory rates attract subscribers who might later renew for more. But they're also, perhaps more important, a way to keep expanding paid circulation — which helps magazines attract more advertisers and make those advertisers pay more. With magazine ad pages falling the way they are right now, though, magazines charging their readers a lot are looking pretty smart.
LONDON – The town of Caterham (population 20,957) is launching its own loyalty card in a bid to encourage people to support their local shops as the recession bites.
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LONDON – “A sparkling campaign” is how Dialogue141 managing director Neil Hamann finds Coca-Cola Great Britain’s on-pack promotion offering 50p mobile credits with cans and bottles of Fanta, Dr Pepper and Sprite.
LONDON – PZ Cussons is to launch a campaign for its shower brand Original Source, which pushes the brand’s range for men.
LONDON – Sport Media Group has sold lads’ magazine Front and the rights to film magazine Hotdog to entertainment talent manager Francis Ridley, as first revealed by Media Week in June.
NEW YORK (AdAge.com) — In 2008, as gasoline prices topped $4, sales of 75-miles-per-gallon Vespa scooters spiked to record levels. But in the first two quarters of this year, sales have dropped just as dramatically for the Piaggio subsidiary. But Vespa marketing campaigns continue at full throttle. Last week, the parking lot of Central Park's Tavern on The Green was turned into a maze of test-riding tracks for members of the media. And Piaggio Americas' CEO predicted that U.S. consumers would become serious scooter users over the next five years.
LONDON – URL shortening website Bit.ly is planning on offering marketers premium web data in a bid to generate revenue, with further plans to launch a real-time news service by compiling the most popular of the millions of links it processes every day.
LONDON – Pizza Hut’s recently launched iPhone app has been a hit with users, exceeding 100,000 downloads in two weeks.
LONDON – Global Radio-owned Galaxy is expanding its reach across Southern England and the West Country by expanding its DAB service.
LONDON – BBC One hospital drama ‘Casualty’ drew the best ratings on Saturday night with 5.1m viewers compared to the 3.5m mustered by ITV1’s ‘A Touch Of Frost’, according to unofficial overnight figures.
LONDON – Ordnance survery maps from 1805, Galaxy Minstels and a free Beach Boys CD are among this weekend’s newspaper giveaways.
LONDON – NME Radio is launching an iPhone application linked to iTunes, the first of its kind in the UK, allowing listeners to instantly purchase the music being played on the station.
LONDON – The National Magazine Company aims to boost circulation of two of its flagship magazines, Esquire and Harper’s Bazaar, by publishing one-off September special issues.
LONDON – NatMags is launching two hard back collectors editions of its fashion titles, Esquire and Harper’s Bazaar.
LONDON – ESPN is launching a multimillion-pound ad campaign focusing on British sport and fans to support its new sports channel.
LONDON – Footballer David Beckham is to star in TV ads to promote California, which will also feature Arnold Schwarzenegger and Rob Lowe, according to reports.
LONDON – IPC’s NME Radio has launched an iPhone application, the first UK radio broadcaster to allow immediate purchase and downloads of music played on the station.
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