Notebook company Hamelin Paperbrands spends £1.5m on debut TV campaign
Posted in: UncategorizedLONDON – Hamelin Paperbrands, the notepad and books company, is launching its first UK TV campaign.
LONDON – Hamelin Paperbrands, the notepad and books company, is launching its first UK TV campaign.
LONDON – Somerset County Council is set to use Twitter to tell parents what their children are eating for lunch at school.
LONDON – Cancer Research UK has hired global word-of-mouth agency 1000heads to help it nurture relationships with supporters and boost advocacy.
LONDON – The Ministry of Defence is encouraging British troops to use Twitter and Facebook to keep in touch with family and friends, in the same week the US Marine Corps banned its soldiers from any type of social networking.
LONDON – BBC One’s ‘New Tricks’ continues to reign over Thursday night television, taking pole position in the 9-10pm slot for the fourth week in a row with 6.9m viewers, according to unofficial overnight figures.
LONDON – National Lottery operator Camelot has hired search marketing agency Greenlight to manage the search engine optimisation (SEO) for the National Lottery website at www.national-lottery.co.uk.
Faith Carthy, I-level’s group managing director, is leaving the agency after nine years without a job to go to.
LONDON – The Brit Oval, home of Surrey Cricket has just launched the first desktop cricket chat application.
LONDON – Interpublic agency Deutsch has been forced to stop working for the Anheuser-Busch owned beer Budweiser, after rival brewing giant MillerCoors, also an IPG client, voiced grievances over an ad.
It has been said recently that online digital video as a medium is like the early days of movies, in that people are getting used to watching longer online-video content (longer than two minutes) because "the medium is growing up." In effect, these people feel that, as the online-video medium and its audience continue to mature, that audience, like early movie-going audiences, will learn to accept longer-form content. While that may or may not be true, they miss the point entirely. Length is not the measure of maturation for a medium or its audience. Form and content are.
LONDON – Mediaedge:cia has restructured its global management team, led by the appointment of EMEA chief executive Mel Varley as global chief strategy officer.
LONDON – Strongbow is launching two new TV spots which continue its hard graft theme aimed at appealing to working men.
LONDON – The Financial Times will launch a ‘pay-per-view’ strategy for its website content following the announcement that News International will start charging for all its online content next year.
A nice video where a cucumber is escaping from sexual abuse from a girl. Don’t miss the facebook application Campus Advertiser: Sarah’s Secret
LONDON – The Department for Children, Schools and Families (DCSF) has reappointed Naked to handle communications planning for its sexual health brief.
Après la navigation tactile selon Microsoft Sustainability, voici ce travail universitaire : une interface visuelle qui permet de chercher dans un catalogue de polices afin de les comparer. Une table interactive pensée par Christian Hertlein et Marcus Paeschke.
Site du projet.
Social Spark has released it new PayPerPost v4.0 offering a lot of opportunities to monetize you blog. You can write some sponsored post, some sponsored tweets, take part in affiliate program or just CPC campaigns. Really good services to monetize your blog.
LONDON – The shortlist has been announced for the APG Creative Strategy Awards, with 25 contenders including Bartle Bogle Hegarty’s work for Barnardo’s, Mother’s PG Tips campaign and Abbott Mead Vickers’ work for The Economist.
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producer: Gina Virginia, Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi) Singapore