News International to close thelondonpaper

LONDON – News International has announced that it is planning on shutting thelondonpaper, its evening freesheet.

ISLAND OF IRELAND: Sunday World circulation drops for first time in five years

LONDON – Ireland’s biggest paper, Independent News 8 Media’s tabloid the Sunday World, posted a circulation fall year on year for the first time in five years, according to the ABC’s Island of Ireland report.

News International to close freesheet thelondonpaper

News International is proposing to close thelondonpaper, its free evening newspaper, with up to 60 redundancies.

News International set to close thelondonpaper

LONDON – News International has announced plans to close thelondonpaper, its free evening newspaper, just three years after it launched.

iCrossing to handle search work for TK Maxx

LONDON – Discount fashion retailer TK Maxx has appointed iCrossing to manage the paid-for search and search engine optimisation for its recently launched e-commerce site.

UBC buys Radio Lynx

LONDON – Specialist radio company UBC has bought radio and internet marketing company, Radio Lynx, from Music Marketing Services Limited for an initial £1.6m.

Asda launches health website for customers

LONDON – Asda has launched a website called ‘Health Matters’, to help customers adopt a healthier lifestyle.

Nectar sees boost in card usage during recession

LONDON – Nectar, the multi-brand loyalty scheme, has revealed increased usage of its card as incentive-hungry consumers look for better deals. LMUK, the company that runs the Nectar scheme, says there are now 21 Nectar card swipes every second of every day, compared to 19 a year ago.

Orange reviews retail marketing account

LONDON – Orange, the UK’s third largest mobile-phone operator, is reviewing its in-store marketing account, currently held by BD-Network.

Bartle Bogle Hegarty makes 40 redundancies

LONDON – Bartle Bogle Hegarty is making 10 per cent of its staff, around 40 people, redundant.

TK Maxx appoints iCrossing ahead of ecommerce expansion

LONDON – TK Maxx has appointed iCrossing to run its paid search and SEO strategy as part of a plan to significantly expand its ecommerce site.

Why Large Online Ad Formats Aren’t Industry’s Silver Bullet


NEW YORK (AdAge.com) — Larger ad formats might be in vogue right now, but when it comes to online display advertising, bigger is not always better. Ad effectiveness depends less on size than it does on shape and placement, according to Dynamic Logic.

X Factor website carries extra interaction for series six

LONDON – ‘X Factor’ viewers will be able to issue ‘Gladiators’-like “thumbs up” and “thumbs down” ratings on contestants as part of the redesigned website, launching to coincide with the start of the sixth series of ITV1’s Saturday night hit.

BMB reveals coffee cup package designs for Pretty Polly

LONDON – Beattie McGuinness Bungay has unveiled its packaging design concept for a range of Pretty Polly tights designed by the House of Holland.

Blinkbox signs BBC Worldwide as new content partner

LONDON – BBC Worldwide, the BBC’s commercial arm, has signed a distribution deal with Blinkbox to supply the online video service with 300 hours of British TV favourites, including ‘Doctor Who’, ‘Top Gear’ and ‘Gavin and Stacey’.

ITV1 audience cut to 1.5m by minor football tie

LONDON – ITV1’s ratings bombed last night when it aired a Champions League qualifying match between Greece’s Panathinaikos and Spain’s Atletico Madrid, giving it an audience share of just 7.4%, according to unofficial overnight figures.

Key to Marketing in Complex Times: Simplicity


NEW YORK (AdAge.com) — In an era when marketing strategies seem more complicated than ever, author Jonathan Cahill is selling simplicity. And he backs it up with 115 case studies. Prior to opening his own London firm, Spring Marketing Innovation and Research, Mr. Cahill spent 30 years as an ad man with major agencies in the U.K. and Italy. One of his conclusions in his recently published book, "Igniting the Brand: Strategies That Have Shot Brands to Success," is that marketers and their agencies are trying so hard to devise strategies that they often look right past simple truths.

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Mindshare hires Swede as strategy director

LONDON – Mindshare has bolstered its planning department with the appointment of Anthony Swede as strategy director.

Newspaper Society pushes government on concerns over council papers

LONDON – Regional publishers’ association The Newspaper Society has written to the minister for local government, Rosie Winterton, to highlight concerns about local council’s publications.