News International to close thelondonpaper
Posted in: UncategorizedLONDON – News International has announced that it is planning on shutting thelondonpaper, its evening freesheet.
LONDON – News International has announced that it is planning on shutting thelondonpaper, its evening freesheet.
LONDON – Ireland’s biggest paper, Independent News 8 Media’s tabloid the Sunday World, posted a circulation fall year on year for the first time in five years, according to the ABC’s Island of Ireland report.
News International is proposing to close thelondonpaper, its free evening newspaper, with up to 60 redundancies.
LONDON – News International has announced plans to close thelondonpaper, its free evening newspaper, just three years after it launched.
LONDON – Discount fashion retailer TK Maxx has appointed iCrossing to manage the paid-for search and search engine optimisation for its recently launched e-commerce site.
LONDON – Specialist radio company UBC has bought radio and internet marketing company, Radio Lynx, from Music Marketing Services Limited for an initial £1.6m.
LONDON – Asda has launched a website called ‘Health Matters’, to help customers adopt a healthier lifestyle.
LONDON – Nectar, the multi-brand loyalty scheme, has revealed increased usage of its card as incentive-hungry consumers look for better deals. LMUK, the company that runs the Nectar scheme, says there are now 21 Nectar card swipes every second of every day, compared to 19 a year ago.
LONDON – Orange, the UK’s third largest mobile-phone operator, is reviewing its in-store marketing account, currently held by BD-Network.
LONDON – Bartle Bogle Hegarty is making 10 per cent of its staff, around 40 people, redundant.
LONDON – TK Maxx has appointed iCrossing to run its paid search and SEO strategy as part of a plan to significantly expand its ecommerce site.
LONDON – ‘X Factor’ viewers will be able to issue ‘Gladiators’-like “thumbs up” and “thumbs down” ratings on contestants as part of the redesigned website, launching to coincide with the start of the sixth series of ITV1’s Saturday night hit.
LONDON – Beattie McGuinness Bungay has unveiled its packaging design concept for a range of Pretty Polly tights designed by the House of Holland.
LONDON – BBC Worldwide, the BBC’s commercial arm, has signed a distribution deal with Blinkbox to supply the online video service with 300 hours of British TV favourites, including ‘Doctor Who’, ‘Top Gear’ and ‘Gavin and Stacey’.
LONDON – ITV1’s ratings bombed last night when it aired a Champions League qualifying match between Greece’s Panathinaikos and Spain’s Atletico Madrid, giving it an audience share of just 7.4%, according to unofficial overnight figures.
NEW YORK (AdAge.com) — In an era when marketing strategies seem more complicated than ever, author Jonathan Cahill is selling simplicity. And he backs it up with 115 case studies. Prior to opening his own London firm, Spring Marketing Innovation and Research, Mr. Cahill spent 30 years as an ad man with major agencies in the U.K. and Italy. One of his conclusions in his recently published book, "Igniting the Brand: Strategies That Have Shot Brands to Success," is that marketers and their agencies are trying so hard to devise strategies that they often look right past simple truths.
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LONDON – Mindshare has bolstered its planning department with the appointment of Anthony Swede as strategy director.
LONDON – Regional publishers’ association The Newspaper Society has written to the minister for local government, Rosie Winterton, to highlight concerns about local council’s publications.