Hasta La Creative!

Imagine poder se bronzear diante do computador. E de pensar que não existiram mais geeks e nerds branquelos (rs).

Bem que poderia ser verdade. Mas o Computer Tan não passa de uma ação online (fictícia) criada pela McCann Erickson de Londres, para o Skcin, uma organização que combate o câncer de péle.

Ao entrar no hotsite (www.computertan.com) você terá que indicar se tem ou não uma webcam. Caso você selecione que sim, você passará por uma seção virtual de bronzeamento artificial. Após a seção, você pode ver como ficaria seu rosto marcado por manchas malignas causadas pelo câncer de pele.

É algo bem assustador, apesar de eu achar um bocado exagerado. Porém serve pra alertar as pessoas dos riscos que o bronzeamento artificial, e a alta exposição ao sol podem causar com a sua pele.

LONDON – Adspend in Britain could grow by as much as 52 per cent in real terms during the next decade fuelled by the internet, according to new forecasts produced for the Advertising Association.

LONDON – Richard and Judy could face the axe from UKTV’s Watch after their chat show viewing figures fell to a low of 8,000 on Monday.

LONDON – Publicis Groupe, the global communications giant that includes Starcom MediaVest and ZenithOptimedia, has defied the economic gloom to post a 16.7% rise in profit for 2008, including 3.8% organic growth.

LONDON – Marketers have weighed into the debate over how Twitter should monetise its micro-blogging service.

LONDON – Sega, the video games publisher, has signed a week-long sponsorship deal across men’s entertainment channel Bravo and Virginmedia.com, to promote the launch of the latest chapter of House of the Dead Overkill.

LONDON – News International-owned free newspaper thelondonpaper is undertaking a novel marketing campaign in an effort to inject “love” into commuters’ lives in the run-up to Valentine’s Day.

LONDON – Kids’ broadcaster Jetix Europe has named Disney’s European TV operation boss, John Hardie, as its new chief executive, as Paul Taylor departs.

LONDON – DMGT endured a grim start to 2009, with Associated Newspapers’ ad revenue tumbling by more than one-fifth year on year in January, and Northcliffe Media’s revenue down 40% last month.

LONDON – Shelter has launched a campaign called ‘House of Cards’ to raise awareness of the fragility of the UK housing situation. It will highlight the plight of people pushed to breaking point by high housing costs, those trapped in bad housing and homelessness.