Foot Shop brings in Occam for database assistance
Posted in: UncategorizedLONDON – Specialist footwear retailer Foot Shop has appointed data services company Occam to streamline its customer database.
LONDON – Specialist footwear retailer Foot Shop has appointed data services company Occam to streamline its customer database.
NEW YORK – World Wrestling Entertainment (WWE) has launched WWE Universe, a social networking site, following the launch of its online video player last month.
LONDON – Publicis Groupe’s new media unit VivaKi has named ZenithOptimedia Worldwide’s chief operating officer Adrian Sayliss as chair of VivaKi operations in the UK.
LONDON – Manning Gottlieb OMD has been appointed to handle the media buying for Pizza Express without a pitch.
LONDON – English Civil War drama ‘The Devil’s Whore’ put in a strong performance for Channel 4 pulling in 2.7m viewers, one of its highest drama ratings, while ITV1’s coverage of England’s victory over Germany scored 7.2m, according to unofficial overnight figures.
LONDON – Targetbase Claydon Heeley deputy chairman Leo Campbell has left the agency to concentrate on a consultancy he has founded with Ed Mason.
LONDON – Online advertising accounted for £1 in every £5 of spend in the UK last year – the highest among seven leading countries surveyed by Ofcom.
LONDON – Tourism New Zealand is constructing the world’s largest rugby ball next to Tower Bridge as part of the build-up to New Zealand hosting the Rugby World Cup in 2011.
LONDON – Digital and direct media agency Equi=Media has become the first agency to secure full-page HD video ads on Guardian.co.uk. for a new campaign for children’s charity Barnardo’s.
LONDON – Daily Mail & General Trust has revealed plans to make “significant” cuts at Northcliffe Media as revenues at the regional outfit tumbled 28% year on year in October.
LONDON – Insurance giant AXA has launched an online campaign to support its ‘My Budget Day’, which is taking place today.
NEW YORK – Ziff Davis Media is ending the print edition of its flagship title, PCMag, after 26 years and will publish the magazine online only.
LONDON – British Airways is taking its ‘Terminal 5 is working’ campaign online with a dedicated website showing how travellers are enjoying the terminal. The site, www.terminal5.ba.com/today, will feature real-time content as consumers impart their experiences of the terminal.
WASHINGTON – Microsoft chief executive Steve Ballmer sent Yahoo!’s share price plummeting yesterday after reiterating to investors at the software giant’s annual meeting that he was not interested in an outright acquisition of the internet firm.