(TrendHunter.com) Multiple Choice is an innovative online marketplace that only offers one limited-edition item at a time; their current stock is a series of sculptural scarves by Mint.
According to Multiple Choice, the…
(TrendHunter.com) Vogue’s ‘Where the Wild Things Are’ was shot by Patrick Demarchelier and featured platinum blonde model Anja Rubik. The collection of boldly colored photographs highlighted the hottest new fashion designers…
(TrendHunter.com) Despite the involvement of such public figures as the late Princess Diana, there remain over 100 million undiscovered land mines worldwide. In an effort to bring attention to this huge dilemma, the Swedish…
(TrendHunter.com) Musicians, at least in my personal experience, can be an extremely hard group to please when it comes to gift giving. They want to look cool, not corny, so ties with guitar strings or piano keys are definitely…
“We can’t solve problems by using the same kind of thinking we used when we created them.” -Albert Einstein
I was reading my signed copy of Tom Askacker’s new book, A Little Less Conversation: Connecting with Customers in a Noisy World, on the plane from Houston this morning.
The opening passage in Chapter 3 reached out and grabbed me:
The ideas that you’ve been exposed to about business, that it’s all about exchanging tangible benefits for money with rational people who are trying to accomplish something in the marketplace is holding you down. You’re habituated to it. You’re stuck. Your ideas about branding are also holding you down. Branding is not about discovering your essence, nor is it a graphic design and communication endeavor. It’s about creating your essence by working with customers to uniquely add value to their lives.
…Don’t let your habituated mind talk you out of the truth about the marketplace.
I love that phrasing, “your habituated mind.” How many of us in Adlandia are creatures with habituated minds? A fair number, I’m going to say. Yet, if you believe Asacker and others sounding similar notes of change, we need to find new ways of looking at the marketing problems our clients face. We need to find myriad ways to unhabituate our minds. Just because we’re still leaning on TV (or whatever methods we’re leaning on) doesn’t mean we can continue to do so in 2009 and beyond.
As we work on the reinvention of marketing communications, it seems like we would do well to continually ask, “Have you empowered the customer today?” Also ask “What examples of co-creation does the agency or brand have? We’ve seen the reel, where’s the wiki?”
With all the stress and challenges of our modern lives, it’s clear we have become obsessed with the pursuit with obtaining one common feeling: Happiness.
Book writers, educators, psychologists, and…
(TrendHunter.com) Plenty of cool plate designs and innovations have been featured by Trend Hunter writers. There really isn’t anything spectacular about plates themselves; it’s what creative people have done with their…
Taxi is one of Canada’s premier creative companies. As such, they’re not satisfied with merely making ads. It’s 2008 after all, and “the agency” as we know it is rapidly morphing into something new—part media arts studio, part brand incubator.
Which is why I’m grateful to Ed Cotton at Influx Insights for finding this article on Taxi Cafe in Vancouver, BC.
Cotton sees the agency’s move into retail as a way for ad peeps to get out of their chrome towers, mingle with the people and soak up the culture. Robert Dall, the coffee loving blogger who wandered in to Taxi’s space—one that features concrete floors, white walls, marble counters and the agency’s ads on the walls—sees the cafe as a “proof of concept.”
I think this makes perfect sense actually and having the cafe open to the public helps the bottom line a bit and because the agency is all about marketing a brand (Yes those Viagra Commercials are a Taxi creation). So why not show your clients what you can do with a brand and market your own coffee shop in a city that has one of the most competitive coffee environments?
Apparently, Taxi plans to open another Cafe in Toronto that will be a stand alone. The cafe in Vancouver is also the entrance to the agency’s offices, much like Brains On Fire in Greenville, SC.
(TrendHunter.com) Renovation of the Russian president’s aircraft began three years ago and is just now being completed. And you think you had problems with your remodeling contractors?
The Bristol, U.K. firm “Diamonite…
(TrendHunter.com) Central London may be getting the next possible Yotel location, but this won’t be another fancy high rise.
Simon Woodruffe’s Yotel chain, famous for its capsule-style rooms that are offered at hourly…
Our third issue is now open for you to view.
With the collaborations of David Waters, Josh Vanover, Cristiano Siqueira and Radim Malinic.
As always big thanks to our featured artists and you for visiting.
(TrendHunter.com) The cyberpunk subculture is one created from the fusion of punk and cybernetics. The cyberpunk genre gave birth to other popular subgenres like steampunk, biopunk and cyberpunk manga.
Cyberpunks delight…
(TrendHunter.com) The first thing that struck me about the design of this eco-micro car was its aerodynamic appeal. Seems that other electric car designers have forgotten that pushing air consumes energy–whether it’s fossil…
(TrendHunter.com) I don’t know about you, but my laptop usually needs to cool down, not warm up. However, these clever cozies are a cute way to add a little style to your notebook.
The designs from The Post Family Store…
(TrendHunter.com) Are you a risk taker? A person that dares to wear white after Labor Day? A fashionista that goes boho in SoCal? Or do you just want to prove that YOU RAWK?
Made of translucent materials, the AMT ‘Medal…
(TrendHunter.com) The Dazed Gallery in London is capping off a year of creative and diverse exhibitions and events with a unique egotistical exhibition entitled ‘Selfish’ that is described as ‘absurd.’
The concept of…
(TrendHunter.com) Sometimes our daydreams are filled with visions of floating on a cloud; what a relaxing though fleeting thought, because doing so is impossible. However, relaxing one’s cares away in suspended or levitating…
(TrendHunter.com) I always find these cool quirky items on the ArtRebels site, which is all about showcasing exclusive creative collaborations. The latest are these Yarn Granny Bags designed by an artist called High-Quality…
(TrendHunter.com) Although humans have done much in the way of minimizing, from living in smaller homes to microchips, we still have within us the desire to make or achieve something ginormous.
If country A produces…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
