Is New York Tapped on New Business Leads?
Posted in: UncategorizedOgilvy is S.O.L. on Wachovia, the bailout failed to pass and ad spending is falling through the floor. Are we in the beginning stages of the Apocalypse, as Christopher Hitchens would suggest?
Well who knows, although all signs point to, “Hell yeah, we’re screwed.” We’ve been hearing that in terms of business leads (especially real estate), New York is running short. Since it’s nearly impossible to get a loan these days, and media spending just dove from the high dive into a 4-inches-deep pool, it’s really no surprise that growth (for some) has been slow. For example, we heard Posner Advertising, a New York/Florida/California shop is sending folks to Dubai in hopes of drumming up some leads.
Sounds more like an evacuation plan — why the hell would anyone in Dubai pay American prices? For the talent, of course! For example, that of New York based Posner, which we’re told will be opening a Dubai based shop by January of 2009. That according to Win Peniston, VP of business strategy and development.
The agency, with satellites in Miami and LA, is mostly real estate focused. And with a struggling US real estate market, Peniston is headed to the UAE to speak at City Scape Dubai (he was invited).
“What we’re hearing is ‘get here and you’ll be busy as hornets,’ ” said Peniston.
Makes sense, since Dubai has been exploding with new real estate ventures over the past 10 years. But the problem, and the reason Ponser hopes to get busy, is that most of the interest in Dubai is coming from local investors, says Peniston. He believes his agency can help Dubai by attracting travelers and business folk from abroad, mainly Eurpoe. Without their business, he thinks the city is destined for meager growth — a la current economic climate stateside.
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WPP, TNS Deal Could Close by Week’s End
Posted in: UncategorizedLONDON (AdAge.com) — WPP Group looks like it is closing in on a deal with U.K.-based research group Taylor Nelson Sofres and is hoping that its $2 billion hostile takeover bid can be sealed by the end of this week. The conditional-offer document stipulates that 90% of shareholders must accept WPP's offer, but WPP reserves the right to lower that number, and in theory a deal could go through at 50%.
Wood steps down as ITN chief executive
Posted in: UncategorizedLONDON – ITN’s Mark Wood is stepping down as chief executive after six years at the helm to pursue opportunities outside the company. He will remain in his role as chairman for a period of time to assist a smooth transition.
Blinkx to offer Telegraph TV content
Posted in: UncategorizedLONDON – The Telegraph Media Group has struck a deal with Blinkx that will see the group’s video content made available through the video search engine.
Sony Gets Its James Bond On with Mission for a Million
Posted in: Uncategorized
Bond. James Bond. Yes, he’s back for another adrenalin-fueled adventure this November and, yes, brands are lining up to get a piece of the action.
Sony Gets Its James Bong On with Mission for a Million
Posted in: Uncategorized
Bond. James Bond. Yes, he’s back for another adrenalin-fueled adventure this November and, yes, brands are lining up to get a piece of the action.
Suzy Jordan lands Mindshare position
Posted in: UncategorizedLONDON – Mindshare has poached Mirror Group Newspapers head of advertising planning Suzy Jordan.
Sky cuts cost of red-button ads
Posted in: UncategorizedLONDON – Sky is enhancing its red-button interactive TV service, cutting the cost of the service to advertisers and launching improved functionality from 3 November.
BBC Worldwide signs Dobson
Posted in: UncategorizedLONDON – BBC Worldwide has confirmed the appointment of Chris Dobson, previously Microsoft’s most senior UK commercial employee, as executive vice-president and general manager of global ad sales.
Mobile body looks to create traffic measurement system
Posted in: UncategorizedLONDON – The GSM Association, the global organisation for the mobile phone sector, is working with the five major UK mobile networks and ABCe to develop an audience measurement system for mobile media.
Archant to launch its first hyper-local website
Posted in: UncategorizedLONDON – Regional publisher Archant is to launch its first website allowing users to access neighbourhood-specific news by the end of the year, adopting the so-called “hyper-local” strategy adopted by Trinity Regionals and Northcliffe Media.
YouTube User’s Video of Letterman Outdraws CBS Clip
Posted in: Uncategorized
NEW YORK (AdAge.com) — Sen. John McCain's snub of David Letterman last week may have deprived the "Late Show" host of some needed star power last week, but it's given him a hit on the web. So far, video of Mr. Letterman's tirade against Mr. McCain, who bowed out the day of the telecast, has generated more than 3.5 million views on YouTube. One problem: CBS is barely making a dime from the clip.
Agency Seeks Business With Outdoor Video
Posted in: Uncategorized
Most agencies pick up the phone and dial for dollars when it comes to pitching new business.
Administration, Congress Completely Fail Communications Test
Posted in: UncategorizedIt’s official: I’m in love with Sarah Silverman
Posted in: UncategorizedI don’t know or care what anybody out there’s politics are — I just think this is a really funny idea. Well conceived, well-produced, well performed and well targeted.
Telling Jewish grandchildren to schlep to Florida to talk their grandparents into voting for Obama. Clever.
And, really, she is hot and funny and says fuck all the time. Firmly ensconced at the tip top of my list.
And the great part is, since I’m already married to a Sarah – with the proper, Biblical H on the end 😉 – I don’t have to remember another girl’s name. Double-bonus!
One political comment: No matter who you like in this election or why you like them – Vote. Or you have no fucking room to talk.
Chic Compostable Dinnerware – Verterra Leaf Dishes (VIDEO)
Posted in: UncategorizedHardee’s, Burger King, Wendy’s And KP+B
Posted in: UncategorizedI gotta say, who ever did the voice over on this Hardee’s ad created by the Los Angeles based Mendelsohn/Zien, I adore. It’s the dry, sardonic tone. Call me a jaded Gen Y’er, but I appreciate it. I also dig on the simplicity of the ad – clean and to the point.
The spot is in support of Hardee’s new push to the economically downtrodden (isn’t that almost everyone?). Five years after Hardee’s introduced their Thickburgers, the chain has created a smaller version – Little Thickburgers. Brad Haley, Hardee’s EVP of Marketing for Hardee’s restaurants said in QSR magazine:
“The only complaint some people have ever had about our Thickburgers is that they were either too big or too expensive to order as much as they would like, particularly in this challenging economic environment. So, we created Little Thickburgers specifically for those people.”
Mendelsohn/Zien has been holding down Hardee’s for years, since 2001. They were the ones to snag Paris Hilton for the “That’s Hot” commercial, in 2005. The agency has this whole burger thing on lock. They’ve have also retained Carl Jr.’s as a client since 1995. And yes, they’ve used Paris Hilton to rep that brand, as well. What do you expect? They’re from LA.
Both brands are part of the CKE family of restaurants, which recently sailed into Wall Street with quarterly profits above expectations.
On that fast food note, Crispin’s Burger King is still weathering the shaky economy, but Wendy’s? Not so much. Kirshenbaum Bond’s client has seen lower profits then competitors, a dismal roll out of a new slogan and a buy out in the past view months. Lets see if Bond can hold onto the account…
More: From Wendy’s To An Advertising Firm
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How Many Times Do We Have To Say It?…
Posted in: Uncategorized…Before it becomes an operating principle rather than a sound byte at Advertising Week?
“We have to stop thinking about media as bridges that we march messages over into people’s mouths and mind. And start thinking about creating experiences that change behavior and providing access to those experiences in the most relevant places.”
– Andrew Robertson, president and CEO of advertising agency network BBDO Worldwide.
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Laurence Llewelyn-Bowen’s ancestry draws 5m to BBC One
Posted in: UncategorizedLONDON – Flamboyant interior designer Laurence Llewlyn-Bowen attracted 5m viewers as he traced his family history on BBC One’s ‘Who Do You Think You Are?’, beating ITV1 drama ‘Place of Execution’, according to unofficial overnight figures.