NEW YORK (AdAge.com) — In the face of a tough economic environment, Kohl's and JCPenney are evaluating their newspaper-circular strategy. Retailers of all stripes are looking for more effective ways to stretch their advertising budgets, and for many that includes looking instead to cheaper online programs, as well as more measurable direct mail strategies.
There hasn't been a lot of good news for the auto industry in 2008. However, one sector to emerge relatively unscathed is the midsize car segment.Two success stories in this sector were the 2008 model launches of the Chevy Malibu and Honda Accord.
NEW YORK (AdAge.com) — Here in the U.S., the advertising industry is getting its moment of TV fame thanks to AMC's "Mad Men." But a new TV show in Australia is taking a much more serious approach to advertising, presenting it as a science and a discipline. "The Gruen Transfer," shown on the country's public Australian Broadcasting Corp. network (which does not accept commercials), tries to get behind the ads people see on TV and find out what makes them succeed or fail.
BATAVIA, Ohio (AdAge.com) — Package-goods and fast-food marketers: Ignore paid-search advertising at your own peril. That seems to be the message of new research by Publicis Groupe's MediaVest and Yahoo that finds search ads have a huge impact on brand awareness, perception and purchase intent — even among consumers who never click on them.
LOS ANGELES (AdAge.com) — In marketing Oliver Stone's forthcoming film "W.," Lionsgate has elected to not "misunderestimate" the importance of appealing to both Democrats and Republicans. And so, to build buzz for "W.," Hollywood's largest independent studio will be targeting the Democratic National Convention in Denver next week and the Republican National Convention in Minneapolis with a double-barrel blast of outdoor advertising campaigns prior to the film's Oct. 17 opening.
NEW YORK (AdAge.com) — Before I enrolled, I wasn't sure which was more ridiculous about the New York Reality TV School: the fact that it exists or the fact that it's taken so long for someone to think of it. But after completing the school's three-hour workshop, I can unequivocally say it's the latter.
A little piece of ingenuity — one of the login names offered by BugMeNot to bypass NYTimes’ registration wall was www.recipe8.com, which is a URL of a recipe directory.
(TrendHunter.com) Oregon’s new solar powered highway reinforces the state’s commitment to sustainable renewable energy. It takes a lot of energy to power Oregon’s state transportation system–about 45 million hilowatt-hours.…
(TrendHunter.com) New research from the University of Washington makes video editing as easy as image editing in Photoshop. Functionality we take for granted in Photoshop, like editing resolution, range, exposure and object…
Fox News Channel wants more friends. But instead of using the News Corporation’s own social network, it’s choosing to network on the site’s chief rival, Facebook.
Seth MacFarlane, creator of the “Family Guy,” is teaming up with Google and Burger King to animate both an online series and ads to go with it.
The DVD set “Gossip Girl: The Complete First Season” includes a free electronic version of the original novel on which the show is based. But — OMG! — it’s an audio book.
Telecommunications companies are expected to spend about 4.7 billion Kenyan shillings (or $72 million) on advertising this year, according to a Nairobi-based newspaper.
Saysme.tv didn’t invent the loudmouth, but, as the company’s logo indicates, it sure hopes to sell him a megaphone.
To those who look at American tabloid culture and say “good riddance,” I say, not so fast.
(TrendHunter.com) This is how celebrity babies sleep. The bed is a cross between a crib and a cradle the stylish Hushamok hammock. The result is that babies are cozy in a suspended sleeping environment. The portable bed…
(TrendHunter.com) These caffeinated cookies are just another example of how the world loves coffee. In fact, many of us ‘need’ the caffeine to get ourselves going at various times of the day.
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(TrendHunter.com) People are diving back into the issue of skinny, largely because of the tremendous buzz about Jennifer Love Hewitt. Specifically, Jennifer Love Hewitt’s weight loss publicity is a 180 degree turn on her…
(TrendHunter.com) At the Hotel Monaco in Alexandria, Virginia, happy hour has truly gone to the dogs. Their legendary Doggie Happy Hour on Tuesdays and Thursdays from 5 PM until 8 PM is a social opportunity for man and…
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