Gervais film takes inspiration from ‘The Man from the Pru’

LONDON – Ricky Gervais has borrowed from one of marketing’s most enduring catchphrases, ‘The Man from the Pru’, for the title of his latest project — a feature film that will be set in a building society.

Talkbiz launches networking site for business execs

LONDON – Talkbiznow, a professional networking website aimed at business executives, is launching today (Monday).

Capitalizing on Bigfoot – $1 Million Sasquatch Photo Challenge

Bushnell and ‘Field and Stream’ are now offering a $1 million reward for verifiable pictures of Bigfoot (or any other Sasquatch).  Obviously the news of Bigfoot has been buzzing on the net, so it seems…

Olympic sponsors welcome organisers’ concession

LONDON – Olympic sponsors have succeeded in getting the Beijing Olympics organisers to allow more people into their pavilions after complaining about the lack of crowds.

Family Guy creator makes Burger King ads for Google show

NEW YORK – Seth McFarlane, the creator of hit animated TV series ‘Family Guy’, has agreed to create ads for Burger King to run ahead of his new ‘Calvacade of Comedy’ video clips to be distributed solely through Google.

Cole helps ‘X Factor’ pull in record 10.2m viewers

LONDON – The launch episode of the new ‘X Factor’ series pulled in a record 10.2m viewers on Saturday night, its highest ever audience, as Girls Aloud singer Cheryl Cole made her debut as a judge.

Hyatt Hotels appoints BBDO New York to global account

LONDON – US hotel group Hyatt Hotels has appointed BBDO in New York to handle worldwide corporate branding duties.

City Republic: Walker move signals the end for Woollies

LONDON – Woolworths may have rejected the opening bid from Malcolm Walker of Iceland fame and his backer, Icelandic retail investor Baugur, but the troubled retailer is surely on the way out nevertheless.

Woolworths rejects takeover offer from Iceland founder

LONDON – Struggling retailer Woolworth has rejected a takeover bid from the founder of Iceland, which is thought to have been for less than £50m.

Liverpool sponsor Carlsberg apologises for proposed Sun promotion

LONDON – Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion in The Sun newspaper, describing the idea as “naive”.

Capitalizing on Bigfoot – $1 Million Sasquatch Photo Challenge (GALLERY)

(TrendHunter.com) Bushnell and ‘Field and Stream’ are now offering a $1 million reward for verifiable pictures of Bigfoot (or any other Sasquatch).  Obviously the news of Bigfoot has been buzzing on the net, so it seems…

Carlsberg changes their mind – no free beer with The Sun in Liverpool after backlash from scousers.

Carlberg had an idea that they’d give away free beer through vouchers printed in The Sun, which were to be exchanged for a free pint in 13,000 pubs over the bank holiday weekend. Free beer! What could possibly go wrong?
I know: Choosing the Sun as the paper to carry the vouches. Carlsberg has scrapped the promotion that was to run in The Sun newspaper after a furious backlash from Liverpool fans and Liverpudlians at large.

Liverpool has not forgiven the paper for their coverage of the Hillsborough Disaster – see The Sun Newspaper controversy. The Sun ran a cover reading: “The Truth: “Some fans picked pockets of victims”; “Some fans urinated on the brave cops”; “Some fans beat up PC giving kiss of life”.” which was nothing but a classic smear and not the truth at all. The people of Liverpool have not forgotten this, and the Liverpool Echo even reports that this gaffe may impact Carlsberg’s sales: Liverpool fans’ fury Carlsberg forces u-turn

Liverpool fans bombarded beer trade website The Publican with reaction to the Carlsberg deal, many describing it as “insensitive”.
Ben wrote: “Lost for words. There’s no way on God’s earth I’ll ever buy that stuff again.”
Leopold wrote: “Disgusting! LFC should sever all connections with Carlsberg after this, utter disrespect for the 96 and the loyal fans who actively campaign against that rag mag!”

The importance of local knowledge when worldwide brands get together could not have been better illustrated.

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Celebrity Roasts – Bob Saget Roast a Viral Event (VIDEO)

(TrendHunter.com) American stand-up comedian, and actor, Bob Saget was roasted tonight by some of the funniest American stand-up comedians and actors such as Jeffrey Ross, Greg Giraldo, and the legendary Cloris Leachman.…

The 798 art district, take two

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Roughly one year after my first visit there, i went back to the 798 art district in Beijing.
Everyone will tell you that the quality of art you can see or buy at 798 is getting scarcer by the day and that Ai Weiwei chose to install his studio and gallery even further from the city center, at the Caochangdi Village, making it the new 798. The art district, after all, is now the third most popular tourist attraction in Beijing after the Great Wall and the Forbidden City. How could so much mainstream taste and a stamp of approval from the government coexist with 798’s supposed edginess?

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I don’t have an answer for that but one thing i know is that the ex-factory district remains a unique and irresistible place. A 2 million square feet place. I doubt there’s many semi-legal artist studios left in the area but where else can you have a peek inside small workshops doing car repair or industrial laundry, walk a few meters and enter a commercial art gallery with Maoist slogans still gracing its walls, find that some guy has hung his trousers and a fish in the street to get some fresh air…. and right after that you get slapped in the face by Nike’s brand new ‘museum’, complete with touch ipods as audioguides, sneakers memorabilia, exhibitions and huge screens made of revolving panels on the outside facade and on the ceiling. More images.

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But all new openings in 798 have such a blatant and strict marketing aura. Launched a couple of months ago, Yuanfen New Media Art Space is a magnificently restored space dedicated to media art. It used to be a factory where ceramic resistors were produced. The gallery owner, Dave Ben Kay, has kept the original industrial potter’s wheel and a Rapido scale. There’s also a swimming pool upstairs at the disposal of any artist willing to create some site-specific and aquatic project.

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Hung Keung, BCSL Project (Version III)

As the opening exhibition of the gallery, Mind + Soul | Sensibility x Sensation presented a musical installation and ‘sound paintings’ of American artist Joe Diebes (video) as well as the interactive artworks of Hong Kong artist Hung Keung (video).

One of Joe Diebes’ music installations was particularly impressive. String Quartet No. 2 is an immersive installation of phantom musicians who endlessly reproduce their final performance while the composition itself changes. Diebes recorded each member of a string instrument ensemble. Each gesture became an isolated sound file on his computer. He then composed a computer program that produces in real time the music one could heard in the installation. A set of algorithms controls when a given gesture will be played and what manipulation will be applied to it. A random component generates infinite variations of the piece.

Video showing Joe Diebes and Hung Keung’s work at the Yuanfen NMA gallery:

The other new addition to 798 is the Ullens Center for Contemporary Art (photo set). The space showcases both contemporary Chinese and International Art, but to be honest with you my main ambition while i was there was to turn the shop upside down and get my hands on one of the little replicas of Sui Jianguo‘ plastic toy dinosaurs. Alas! i couldn’t find any. Just a dinosaur shoulder patch.

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Above the Ullens Center for Contemporary Art shop

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Sui Jianguo, Jurassic Age, 2006. Image from b2tse photostream

Stamped with a ‘Made in China’ sign, the giant toy creatures are the perfect incarnation of a nation which has become the factory floor of the world. One version of the sculpture has the animal caged in a shipping crate, turning the sculpture into an export itself.

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Sui Jianguo, Made in China (three pieces), 1999. Image courtesy UCCA

The artist has said: “The reason I enlarged the toys to such an enormous size is to highlight the political economic system behind [them]. Dinosaur toys are designed by some company from a Western country, and produced in China, then commercially distributed to the whole globe. It is the result of transnational capitalist production.”

No pink plastic Godzilla for me then but there was some consolation waiting in the gallery: prints of Robin Rhode‘s works.

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Robin Rhode, Untitled, Yoyo, 2005. Image Perry Rubenstein gallery</em

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Robin Rhode, Table of Contents, 2006

Amelie Gallery was running Memory or Reality, a show focusing on Chinese young artists’ nostalgic sentiments. The press release states that this generation has little experience of the hardship of life compared to Chinese artists born in the 1960s-70s whose past was much more intertwined with the country’s political or social life. The private memory of the young artists is much more a matter of self-reference, abandoned toys, knocked-down old time cinema buildings, demolished Hutong where they used to play Red Army role-play games.

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I particularly liked HuangKai’s woodcuts,

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Ji Qing HuTong, 2008

Next stop was at the Paris-Beijing Photo Gallery which, exactly like last year when i first visited 798 was showing the very popular and charming photos on brick of Wen Fang.

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The Golden Brick: ‘What are you looking at? You make me laugh!’

The New Golden Brick installation features portraits of migrant workers as the new terracotta soldiers. The building blocks are the humble support of a country in perpetual change. Unlike those used in ancient buildings, their lives are ephemeral as they are infinitely reproduced and replaced. Each of the migrant construction workers wears the mandatory plastic helmet, each of them is smiling, even if they are often (and rightly so) described in the press as the victims of China’s urbanization frenzy.

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Hiroshi Kobayashi‘s Step into the Mist solo show at the Gallery Artside was populated by toy animals that seemed to be frozen in time. Kobayashi developed his own process where toys are arranged in space and then filmed. The painter then imports the images to Photoshop and Illustrator, adjusts values, fix the contrasts.

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Out of Oasis, 2008

P.S. my visit to 798 was in June, most of the exhibitions i mention are now closed.

And another P.S. I hope you’ll forgive me for glossing over the Olympics. Sport on tv has zero interest to me. Except for its current mix of sport and politics. That’s the sad thriller of the Summer for me. All my sympathy goes to the Chinese who resist and denounce. Somehow, i manage to gather some optimism for China’s future, but i have very little hope for what’s going in the country where i’m spending the Summer. Right here, in the middle of Europe, human rights are crushed to the ground and almost no one seems to care.

Direct Insurance ad ‘breaks down’ live TV. Sort of.

A new commercial for Direct Insurance Catastrophe coverage, which as teh name implies is meant to cover unpredictable damage, began airing in Israel two weeks ago. The star of the commercial was none other than “Murphy”, the mastermind behind “Murphy’s Law” renowned for bringing on catastrophe wherever he goes – as popular opinion knows Murphy’s law.

The ad shows clips from Murphy’s life, and all the disasters that follow him around as he is born, growing and finally visiting Israel. Check the 45 seconds here:

This Saturday night, Murphy’s “bad luck” spread to the commercial itself – see that much shorter version here:

Aired during a commercial break on the “A star is born” show, (no.1 TV show in Israel), the Direct Insurance commercial broke out in flames and burnt Live. The commercial, which could not be broadcast in its entirety, boasted a surprising ending as a slide appeared with the following title:

“We apologize for the technical difficulties but catastrophes can happen to anyone”
Ad agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

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Over After All This Time

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Brand Republic reports that Lowe is ending its 26 year relationship with Stella Artois and it’s makers, InBev. This comes on the heels of InBev’s decision to have Mother promote their new special brew of Stella. There decision would suggest that there were obviously hurt feelings over that decision. I wonder what this new development means for Mother. Will they take all of the Stella business?

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Good News for Once…

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As Matt pointed out last we, we here at AgencySpy do heart good news. So here is some good news for Crispin Porter + Bogusky. We got an email about their new win a little over a week ago:

“Crispin-Porter + Bogusky has been handed the Microsoft Zune creative assignment from McCann SF / TAG.”

You can read all about it in The Economist.

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Go Meat! I seriously don’t say that enough…

I’m so tickled by the Hillshire Farm “Go Meat” campaign. I just saw the new one with the police officers, but it’s not as clever as this one. This campaign has gotten Hillshire Farms a ton of recognition. There are so many youtube response videos. And some of them are actually pretty funny too.

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Small Shop In California Crumbling?

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We got an email from a tipster that had quite a doozy about a small shop in LA. Seems that small shop, Omelet, is having some trouble holding onto clients and as a result is letting employees go as well. As per the email:

“Last week, the small agency in L.A. formed by ex-TBWA Chiat people called Omelet LA has laid off around 17 people. They were working on Activision account, and they kept on delivering extremely buggy and crappy sites. Hence, Activision got pissed and took their million dollar account elsewhere. Omelet loses accounts nearly as fast as they win accounts. Average lifespan of accounts is around 2 months at Omelet.”

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User Generated Politics – The Shocking Correlation of McCain and Bush Approval (VIDEO)

(TrendHunter.com) This correlation video shows the shocking link between McCain’s support for Bush and Bush’s falling approval.  The video, one of the most popular today, was created by an Obama supporter who wanted to…