RMG Connect Absorbed by JWT Worldwide
Posted in: UncategorizedWPP agency RMG Connect will be taken over by J. Walter Thompson, following dismal performance and multiple top-tier reorganizations. Brand Republic reports that Ogilvy and Wunderman, who along with JWT’s 51 percent ownership, held 39 percent and 10 percent of the global shop, respectively.
We reported back in March that RMG wasn’t long for this world after Linda Jackson stepped down from her leadership role in the London office to become the General Director at OgilvyOne Mexico.
Prior to Jackson’s departure, “predecessor Nelly Andersen left RMG to return to her prior place of employment, OgilvyOne, back in October 2006 and is now an EVP, Global Brands at OgilvyOne Worldwide out of the London office.”
More after the jump.
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New Career Opportunities Daily: The best jobs in media
Sugar Craft Sculptures – Intricate Birthday Cakes (GALLERY)
Posted in: UncategorizedAfter all that Fasting, Pop Open an Ice-Cold Ramadan Coke.
Posted in: UncategorizedBurn Notice FYC says: “Deny you ever used this flashlight”
Posted in: Uncategorized The Denver egotist show off Denver agency TDA Advertising‘s “FYC” (For Your Consideration) kit for the show “Burn Notice”. The kit looks like a white box, with black book inside and for a moment there you might not get it at all, because it is in true spy-style printed in invisible ink. Only when you use the special blacklight flashlight that comes in the box can you read the contents. Tres sexy.
Agency: TDA ADVERTISING & DESIGN, Boulder, Colorado
CDs: Jonathan Schoenberg, Thomas Dooley
AD/Designer: Matt Leavitt
CW: Jeremy Seibold
Lithography: Cenveo Graphic Arts Center, Portland, Oregon
‘Burn Notice’ promo written in invisible ink
Posted in: UncategorizedUSA Network’s pre-Emmy promo piece to build buzz for Burn Notice, a show about an ex-CIA operative, is printed in invisible ink. The elaborate kit, designed by TDA Advertising & Design and mailed to voting members of the Academy of Television Arts & Sciences, includes 12 episodes of the show on four DVDs, a UV flashlight and a lot of white space. Small print reads: “Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.” I can do the latter legitimately, since I wasn’t sent the kit, just the press release, which was eminently readable on my screen. I have installed a UV light in my cube, though, so now I look all dangerous and cool, and my co-workers are avoiding me even more than usual. Excellent! See more images over at The Denver Egotist.
—Posted by David Gianatasio
Reverse Photoshoping – Celebrities as Zombies (GALLERY)
Posted in: UncategorizedPhonetic or Pathetic?
Posted in: Uncategorized
California, like many other states in the U.S., has a significant number of Spanish-language and Spanish-language-influenced street names. La Brea, La Cienega, Pico, Santa Monica and so on. So you would think that creators of navigation systems, whose main purpose in life is to give directions, would have given this some serious consideration.
Fear of Preroll Ads Eases
Posted in: UncategorizedLONDON (AdAge.com) — The perils of preroll appear to have been vastly overstated, according to research by Jupiter, which suggests audience loss as a direct result of prerolls could be as little as 5%. The figure comes as the research firm releases a major European report about online video and in-stream video advertising.
Ikea Hacking – Mixing up Ikea Furniture
Posted in: UncategorizedUSA Network’s ‘Burn Notice’ Seeks Emmy Notice With Black Light Mailer
Posted in: UncategorizedFox picks up first online-only show
Posted in: UncategorizedLONDON – Fox International Channels has acquired its first exclusively online show, The Cell, to be launched across FIC’s global network of websites in October.
Online video viewing time increases sharply
Posted in: UncategorizedLONDON – The amount of time people across Europe spend watching online video has grown by 50% in the past 12 months, according to a new report from Jupiter Research.
Sex and the City Film Top Product Placement Whore
Posted in: Uncategorized4Music outstrips MTV One on debut
Posted in: UncategorizedLONDON – 4Music, the Channel 4 and Bauer Media joint venture music channel, pulled in a 2.7% share of 16 to 34-year-olds in multichannel homes when it launched on Friday.
The Un-Dying of the Microsite
Posted in: UncategorizedGaming website GameSpot UK gets makeover
Posted in: UncategorizedLONDON – CNET Networks UK has unveiled its redesigned GameSpot UK website in an effort to attract more casual gamers and offer more opportunities to advertisers.
Designer-Songwriter Makes Would Be Virals
Posted in: UncategorizedMatt Maxwell, aka, Design Minstrel is writing and performing songs about design.
Here’s a lyric from the song posted above:
When it arrives in cardboard cover
I can’t wait to discover
For a spread to-say
I got published in CA
While I can’t say the performance is riveting, the lyrics are certainly on point for his intended audience.
WH Smith replaces Clubcard with email focused loyalty scheme
Posted in: UncategorizedLONDON – W H Smith is dropping its long-running Clubcard loyalty scheme in favour of a Privilege Card, which it claims can provide its customers with more offers via email.
Marie Claire launches Beauty Academy with Lancôme
Posted in: UncategorizedLONDON – IPC-owned Marie Claire is launching a new magazine feature and online offering, the Marie Claire Beauty Academy, with Lancôme as its launch partner.