LONDON – Global Radio has appointed Mail on Sunday and Mail Online managing director Stephen Miron as chief executive of radio, to run the day-to-day operations of Global’s radio business.
What? Oh yes – here’s a strange turn of events;
IOC regulations state that athletes cannot feature in brand activity during the Games, but has made an exception for Nike, despite the fact that its rival Adidas is the Games’ official sponsor.
from Brandrepublic.
Tim Crow, chief executive of sponsorship agency Synergy, said: ‘This sets a dangerous precedent. Brands in other categories will say, “If Nike can get a waiver, why can’t we?”‘
Methinks Nike are trying their darndest to hide the fact that bet on all the wrong athletes, like Paula Radcliffe and Liu Xiang – and that Adidas will be, well, pissed.
LONDON – Jade Goody has withdrawn from the Indian version of ‘Big Brother’ to fly back to the UK for treatment after being told she has cervical cancer.
LONDON – The Portman Group has issued a rebuttal to lobby group Alcohol Concern, branding the latter’s report claiming alcohol brands are targeting children with ads as ‘haphazard and disingenuous’.
LONDON – Full text of Portland Group letter to Alcohol Concern.
LONDON – Coors is to roll out a series of products aimed at women as part of a wider innovation programme to attract new drinkers.
When China’s star hurdler, Liu Xiang, limped off the field late Monday morning, it dealt a blow to the marketing plans of some marquee brands.
LONDON – BSkyB is to launch a new arts channel to show contemporary and classical programming, in a move that will double its arts programming output.
Audio books shorten the time.
Advertising Agency: Serviceplan Munich / Hamburg, Germany
Creative directors: Ekki Frenkler, Joachim Schoepfer
Art Directors: Sonja Faerber, Tina Einbrodt, Nora Rothenari
Copywriters: Ekki Frenkler, Joachim Schöpfer
Published: December 2007
Audio books shorten the time.
Advertising Agency: Serviceplan Munich / Hamburg, Germany
Creative directors: Ekki Frenkler, Joachim Schoepfer
Art Directors: Sonja Faerber, Tina Einbrodt, Nora Rothenari
Copywriters: Ekki Frenkler, Joachim Schöpfer
Published: December 2007
Almost as good as the paper.
Advertising Agency: Grand, Stockholm, Sweden
Art Director: Jörgen Lindqvist
Copywriter: Henrik Levahn
Photographer: Bohman & Sjöstrand
Published: July 2008
Almost as good as the paper.
Advertising Agency: Grand, Stockholm, Sweden
Art Director: Jörgen Lindqvist
Copywriter: Henrik Levahn
Photographer: Bohman & Sjöstrand
Published: July 2008
Almost as good as the paper.
Advertising Agency: Grand, Stockholm, Sweden
Art Director: Jörgen Lindqvist
Copywriter: Henrik Levahn
Photographer: Bohman & Sjöstrand
Published: July 2008
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008
LONDON – Year-on-year outdoor ad spend fell for the third consecutive quarter during Q2, although the 1.6 % decline was lower than that in Q1 and the industry consensus is that it could return to growth by the end of 2008.
LONDON – Media agency TV directors have hailed ITV1’s new autumn schedule a “good balance” between younger-skewing entertainment shows and older-skewing crime drama.
LONDON – MediaEquals, the trading platform for offline media that claims to be an online stock market for ad space, will launch with press, its first market, next month, followed by an outdoor ad market in October.
LONDON – Fitness First, the UK’s largest health and fitness chain, has kicked off a review of its estimated £1m media planning and buying account.
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