(TrendHunter.com) Our daily Top 10 was driven by mega celeb telethons, including Christina Applegate and Jennifer Aniston. Nose jobs, spoof posters and digital dress up were not too far behind. Tropic Thunder and Heath…
A very similar picture to the one of the Spanish basketball team has surfaced of the Argentine womens football team “impersonating” Chinese people but this time it’s while wearing the name of a sponsor. The team is wearing their Coca Cola jersies. According to a Brand Republic article, the picture was first published on August 5 in the Argentine sports newspaper Ole and was taken a week before the Spanish ad. Seriously? How is Coke gonna deal with this one?
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New Career Opportunities Daily: The best jobs in media
I read an article in the NY Times that talks about how the Olympics is a great time to market to women consumers. It is arguably the one time that most women are engaged in watching sports. According to the article research done by NBC Universal showed that thus far 49% of the viewers of the Olympic coverage on NBC were women ages 18 and older. That quite a large number and the reason why there are so many ads for beauty products, presription drugs for women and home care products. The article goes into detail about why marketers feel like the Olympics is a good time to bump up their efforts with women. I’ve certainly noticed the increased efforts to reach out to the female demographics during the commercial breaks of the Olympic games. Have you?
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New Career Opportunities Daily: The best jobs in media
Twentieth Century Fox is suing Warner Bros., claiming it owns the rights to Watchmen (rights which it apparently bought in the 1980s and failed to use) and seeking an injunction to stop production of the film. At the moment, there’s no reason to doubt the film will come out on time. Fox is most likely just looking to squeeze some cash out of Warner, like producer Robert Clark did over disputed rights to Warner’s Dukes of Hazzard film. And if it is pushed back, that won’t be the end of the world, right? I mean, all those Harry Potter fans are taking the eight-month delay on Warner’s next installment of that series pretty well. Except those calling for protests and boycotts, that is. To try to mitigate that situation, Warner is giving Potter’s original release date (Nov. 21) to Twilight, an adaption of Stephenie Meyer’s teen vampire romance. Do I even need to tell you it’s horrible? It’s a teen vampire romance. If I were a teenage girl, I would be dying to see it. Since I am full-grown comic-book geek, I’m joining a Facebook group instead. It’s called NOOOO! Don’t Let F***ing Fox Stop Watchmen!
—Posted by Rebecca Cullers
LONDON – Vision Media Group (VMG), the outdoor and digital signage agency, has doubled the size of its UK network by signing 33 new contracts with shopping centres.
LONDON – Aardman Animations has stamped its familiar claymation mark on this 30-second ad for Nytol.
LONDON – Sky is expanding its high definition TV channel line-up with the launch of seven new HD channels in October, including six genre-themed Sky Movies channels in HD and a new HD version of the Sky Real Lives channel.
LONDON – Bauer Media is kicking off an outdoor marketing push to promote its Liverpool-based speech radio station City Talk 105.9.
LONDON – Foot Locker, the sports retailer, is sponsoring the Next Urban Superstar category at the Urban Music Awards and will be hosting auditions in its stores.
LONDON – WPP’s group trading arm GroupM UK has confirmed that Nick Theakstone will succeed Stephen Allan as chief executive.
Crass king Seth MacFarlane, creator of Family Guy and American Dad, is unveiling a new program called Seth MacFarlane’s Cavalcade of Cartoon Comedy, which will be distributed solely by Google. That’s right, I said Google. The show will air online only, starting in September. Google will use AdSense to draw an audience by targeting Web sites with MacFarlane’s core audience: the much coveted and fragmented man-child demographic. A company that shares an interest in the young male market, Burger King, has signed on as the sponsor. But wait, it gets better. MacFarlane has been commissioned to animate Burger King ads specifically for the program. A concept which I totally heart. Check out the animated version of the King, who of course stars in the ads. Personally, I hate man-children and the whole Seth Rogan/Judd Apatow production complex that has sprung forth to amuse them (I’m so not the target market). But what can I say? It’s a smart move. Immaturity is so hot right now. Hot like a juicy, flame-broiled BK Whopper.
—Posted by Rebecca Cullers
LONDON – Five of the world’s biggest computer games developers are preparing to threaten thousands of people with court in a bid to combat illegal file-sharing.
LONDON – Rupert Murdoch, chairman and chief executive of News Corporation, has effectively taken a 14% pay cut over the past year because of a change in accounting practices.
Speaking of Burger King, this new BK ad falls flat by failing to address why a cow would be mad at someone for not killing and eating it. That’s the kind of relationship I’d want broken if I were the cow. But then, what this guy does with livestock in his private life is none of our business. Of greater concern is whether or not a chicken sandwich that provokes such a violent response in cattle is worth the effort—i.e., hiding out in one’s car in a deserted parking lot. Gotta say, Burger King’s portrayal of its own food could be a lot more appetizing.
—Posted by David Kiefaber
LONDON – Auction site eBay has unveiled a string of changes to the site to encourage more fixed-price sellers and help entrepreneurs make the most of fixed-price sales.
LONDON – Australia has finally topped Great Britain in an Olympic poll, by delivering more unique users a day to the official website of the Beijing games.
LONDON – Channel 4 won the 9-10pm slot last night as ‘The Secret Millionaire’ jumped to 4.2m viewers — double ITV1’s ratings for ‘Trinny and Susannah’ — according to unofficial overnight figures.
LONDON – City Talk 105.9, Bauer Media’s Liverpool-based speech radio station, has launched an outdoor campaign to promote its coverage of the Barclays Premier League, and highlight its other sports programming.
LONDON – ITV2 has today revealed a new look, featuring new idents and logos to coincide with the launch of its autumn programming schedule.
LONDON – Hollywood studio MGM has acquired the rights to turn UK digital novel, The Many Worlds of Jonas Moore, into a TV series.
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