Hasta La Creative!

It’s a tradition in Brazil for every company to run the Warm Winter Campaign among its employees. All of the funds that would be used to acquire printed media for the SBT 2008 Warm Winter Campaign was spent on pullovers, blankets, hats and scarves that will be donated at the end of the campaign. These articles replaced the traditional printed media instruments. The posters turned into pullovers. The blankets into the campaign collecting recipients. Hats turned into bathroom medias and the scarves into direct mails.

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: Ivan Teixeira
Graphic Production: Marcos Pedra
Photos: Paola Vianna
Film Coordinator: Francisco Brandão
Account Team: Ricardo Forli, Rodrigo Bochicchio, Felipe Oliveira

This Ad was hanging at the Zurich Airports at the Gates to the Cannes Advertising Festival 2008.

Advertising Agency: DRAFTFCB Zürich, Switzerland
Creative Directors: Nicolas Vontobel, Florian Birkner
Art Director: Sebastian Hugelshofer
Copywriter: Dominique Wegmann
Illustrator: Linus Schneider, Pixelpark
Art Buying: Melanie J. Auerbach
3D: Dany Bittle, Elefant Studios AG
Published: June 2008

On c|net, Tim Leberecht describes the need for convergence of marketing disciples and the opportunity it creates for the people and agencies capable of making this ideal a reality.

Brand, user experience design, product design, marketing communications, PR, online advertising, etc.–what we’re seeing is an increased convergence of all these creative disciplines. It is not a matter of strategic choice, more a necessity: The truth is that today’s consumers demand that all these disciplines converge.

…brand designers dispel separations that have been artificial anyway, establishing a brand-new equation: brand experience is user experience is user interface design. Digital branding is branding. And your Web strategy is your brand strategy and vice versa.

One of Leberecht’s points is brand managers can’t actually “manage” a brand in today’s consumer-empowered media mix. Thus, the need for “brand design” that reaches across all media channels, and into areas no ad man has ever touched, like customer service.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/AD: Chuck Monn, Jamie Reilly
Sr CW/CW: Krista Wicklund, Kevin Tenglin
Producers: Mike Refuerzo, Serena Auroux
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Mad River Post
Editor: Val Thrasher
Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/AD: Chuck Monn, Jamie Reilly
Sr CW/CW: Krista Wicklund, Kevin Tenglin
Producers: Mike Refuerzo, Serena Auroux
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Mad River Post
Editor: Lucas Eskin
Post Co: Mork and Lys, Company 3, Brandon Sanders, Stefan Sonnenfeld

Advertising Agency: BBDO WEST, USA
Creative Director: Jon Soto
Art Director: Reece Hoverkamp
Copywriters: Jon Soto, Jack Harding
Photographer: Steven Barston
Published: August 2008

Advertising Agency: BBDO WEST, USA
Creative Director: Jon Soto
Art Director: Reece Hoverkamp
Copywriters: Jon Soto, Jack Harding
Photographer: Steven Barston
Published: August 2008

Advertising Agency: WONGDOODY, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Directors: Ben Schneider, Aria Shen
Copywriter: Julia Regan
Account Management: Skyler Mattson, Andrew Vranicar
Published: August 2008

Advertising Agency: WONGDOODY, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Directors: Ben Schneider, Aria Shen
Copywriter: Julia Regan
Account Management: Skyler Mattson, Andrew Vranicar
Published: August 2008

LONDON – InBev has shortlisted Mother and Publicis to pitch for the global Stella Artois business, and is understood to be looking for a third agency to compete for the account.