Bradesco Life Insurance:

Bradesco Life Insurance. Because life goes on for those you like.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Daniel Prado
Copywriter: Silvio Amorim
Illustration: Vaticano (3D)
Digital Retouch: Daniel Leão, Alexandre Calvin
Published: July 2008

ESPN: Finger, 3

Finger, 3

Starting warming up. The new espn.com.br is coming soon

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fábio Baraldi
Copywriter: Isabella Paulelli
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa
Published: August 2008

ESPN: Finger, 2

Finger, 2

Starting warming up. The new espn.com.br is coming soon

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fábio Baraldi
Copywriter: Isabella Paulelli
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa
Published: August 2008

ESPN: Finger, 1

Finger, 1

Starting warming up. The new espn.com.br is coming soon

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fábio Baraldi
Copywriter: Isabella Paulelli
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa
Published: August 2008

Unicef: Mickey

Mickey

Advertising Agency: OUT, Santiago, Chile
Creative Director: Javier Zárate
Art Director: Michael Robinson
Copywriter:Javier Zárate

Harlem Plan for a TV Base Deteriorates

The grand plan to bring the headquarters for Major League Baseball’s new cable television network to East Harlem is unraveling.

Trivia: Who Invented Bumper Sticker?

Forest P. Gill, the founder of the company that on Friday was rumored to be printing the Obama-Bayh bumper stickers, is credited with inventing bumper stickers in general.

The Logistics of Keeping a Secret

The other mysteries surrounding the Dem VP choice: what will be the new URL for the joint ticket (all obvious combinations have been taken for months)? What will happen to barackobama.com that must have a lot of organic traffic and nice search standings? If the campaign is buying one of the squatted domains, when and how soon will the DNS be updated? Will the new site go live before the txt? With so many people involved in production of propaganda materials, how do you keep the secret for so long and under such scrutiny?

In other news, Biden’s stock is way up in the $80s. I got in at $44 on Tuesday. [Update] 1:06 AM Aug 23: AP says it’s Biden.

Some political blog today wrote about how the whole txt-the-VP thing casts a very bright light on the uselessness of the TV punditry who can do very little until they are spoonfed the info. This quote sums it up well:

“Wolf Blitzer on the Situation Room begging viewers to stay tuned so CNN can bring them coverage of a text message.”

To get your very own VP message, txt “VP” to 62262 (US only, standard rates apply).

[Update] Aug 23, 3:10 EST. It’s official.

Still no txt. CNN and AP broke the story, so the news of punditry’s death is exaggerated. Some of the questions above about the domain have been answered, though. It looks like the URL will remain barackobama.com. I don’t know if it’s considered socially rude, but keeping a domain with so much equity is not a bad idea.

 [Update] Aug 23, 3:19 EST. The txt is in. I guess they were going for the 3AM phone call effect.

TV Sports: A Detail-Oriented Voice for an Overlooked Sport

Ato Boldon has emerged as one of NBC’s best analysts, a blend of athletic smarts, charisma, precise analysis and brashness.

Stencils for iPhone Application Mock-Ups


image credit

Stencils and GUI elements you’ll find useful when mocking-up iPhone apps:
PSD layers
Wireframe stencils for OmniGraffle
Yahoo! Design Stencil Kit for OmniGraffle, Visio (XML), Adobe Illustrator (PDF and SVG), and Adobe Photoshop (PNG)

Vending Machines As Secret Entrances – Hidden “Bodega” Shop in Boston

Gone are the days when, in order to purchase sneakers, one would go to a store with an awning. Gone to are the days that when one would walk into said store, there would be a selection before your eyes.…

Vending Machines As Secret Entrances – Hidden “Bodega” Shop in Boston (GALLERY)

(TrendHunter.com) Gone are the days when, in order to purchase sneakers, one would go to a store with an awning. Gone to are the days that when one would walk into said store, there would be a selection before your eyes.…

Stage Design Magic as Propaganda Tool

One of the most interesting (for this blog) stories from the Iraq war was about the design of the U.S. military’s press room in Qatar:

“A scene in which the US army spokesman, General Tommy Franks, addressed journalists cost $200,000 and was produced by a designer who had worked for Disney, Metro Goldwyn Mayer and the television programme Good Morning America. In 2001 the White House had put him in charge of creating background designs for presidential speeches – unsurprising to those aware of the ties between the Pentagon and Hollywood.

More surprising was the Pentagon decision to recruit David Blaine for interior design; he is a magician famous in the US for his TV show and for conjuring tricks such as levitating or being shut in a cage without food.” (Le Monde Diplomatique, Jan 2008, but the details have been widely circulated since the war’s start).

Today, pictures of the two stages for the upcoming democratic extravaganza are making rounds on the net. Take a look at the designs: Republican (still a computer rendering; here’s another angle) and Democratic. From GOPConvention2008.com: “The stage was designed to facilitate the candid and personal tone that Americans have come to expect from Senator McCain. The intimate setting will be a fitting backdrop for Senator McCain’s acceptance speech.”

And some behind-the-scenes details from Denver Post: “They [DNC] will bring so many lights and speakers — as many as 300,000 pounds’ worth — the ceiling will have to be reinforced to hold them.”

Would love to know who’s behind the designs.

Update: thanks to AdLab’s readers (Nishad and Bonniel; see comments), we now know: for DNC, it’s Tribe Design and it’s David Nash (exec. producer, it’s his fifth straight convention; press release) for RNC.

Let me see if I can pull some pictures of other similar gatherings elsewhere. Should be a fun study. Stay tuned.

Budget-Savvy Storage – Recycled Kitchen Gadgets As Decor (GALLERY)

(TrendHunter.com) One of a designer’s biggest challenges is to decorate a home on a small budget. As Apartment Therapy points out, however, most of us have an infinite supply of small storage containers that are waiting…

Speed Monitoring Clothing – The Speed Vest (VIDEO)

(TrendHunter.com) The Speed Vest shows the speed t which you are riding your bike in large glowing numbers on the back of the vest. It recently won first prize at the Hub Bike Shop?s Bike Gadget Contest in Minneapolis,…

Eco-Friendly Micro Car Rallies – SmartCar San Francisco Documentary (VIDEO)

(TrendHunter.com) Smart cars have a tiny fooprint—both physically and environmentally—but they took over San Francisco in a recent rally organized by the Smart dealership. Most people might associate the word ‘rally’…

Microphone-Integrated Portable Gaming – The Sony PSP-3000

(TrendHunter.com) If you thought the Sony PSP couldn?’t get any better, with it’s almost console-like games, music player, web browser, and much, much more, then you are in for a surprise.

Yesterday, at the Leipzig Games…

Hands-Free Cell Phone Gloves – Swany g.cell Snowboard Phone

(TrendHunter.com) Just in time for the this holiday season, the g.cell Snowboard Glove Bluetooth phone by Swany will be released to the public.

This phone is the first hands-free cell phone glove designed for skiers…

Bullet Casings as Charms – Unearthen Jewelry by Gia Bahm (GALLERY)

(TrendHunter.com) Gia Bahm, the New York based artisan behind Unearthen makes jewelry not just from gemstones, but from bullet casings. Her unique jewelry line consists of unisex pendants which uses different caliber bullets…

Intricately Ornate Wall Decor – Alice Wallpaper by Marcel Wanders (GALLERY)

(TrendHunter.com) When feasting your eyes on the Alice Wallpaper line, you cannot help but wonder if its designer, Marcel Wanders, was divinely inspired.

Using the classic concept of flowers with modern techniques, he…