How to Keep From Feeling Blue if You Get a Pink Slip


Even if you see it coming, even if you get a generous severance package and letter of recommendation, getting fired will probably take a good chunk of your confidence. Here a few things to remember.

Some Ad Tactics Don’t Age


After thumbing through David Ogilvy's "Confessions of an Advertising Man," I found his 11 commandments on "How to build great campaigns" as clear today as then. Well, two are debatable, but nine out of 11 is a pretty remarkable percentage.

How to Bridge the Digital Gap and Keep Ahead


In writing my book "BrandDigital," it was fascinating for me to see the knowledge gaps between those who did and didn't know how to make sense of the latest digital branding opportunities.

Former Telemundo Exec Zel to Head La Comunidad


NEW YORK (AdAge.com) — One of the U.S. Hispanic market's hottest creative shops, La Comunidad, will name Antoinette Zel, a well-known former top Telemundo executive, president today. Ms. Zel has never worked at an ad agency.

Hispanic Mags Post Double-Digit Ad Gains, but Not All Are Thriving


NEW YORK (AdAge.com) — Among Hispanic media, the magazine category is posting double-digit ad-revenue gains, but not every title is growing, and some, such as Tu Ciudad and Estylo, an 11-year-old, bilingual Latin entertainment and style magazine whose final issue was June 2008, are closing.

To Get Teen Attention, JCPenney Becomes Player in Game World


NEW YORK (AdAge.com) — For the first time, JCPenney is incorporating a variety of games into its back-to-school campaign, through both a microsite and Facebook, in an effort to engage teens.

Ad Cutbacks Backfired for Bankruptcy Victims


NEW YORK (AdAge.com) — In the really tough times, it's almost instinctual for a company to dial back on marketing, but there's a growing body of evidence — and bankruptcy filings — to suggest that cutting ad dollars can be the ultimate false economy.

Food Companies Stay the Course

LOS ANGELES (AdAge.com) — Rather than yank money out of marketing in an ailing economy, several top food players are doing just the opposite — and reaping the rewards.

How to Cut Media Spending Without Hurting Sales

As economic worries rise to the forefront among marketers, there are proven strategies to help to minimize the sales impact of media spending cuts.

Wired Aims to Connect Gucci and the Geek


NEW YORK (AdAge.com) — Wired's new publisher, Chris Mitchell, wants to sell fashion and luxury marketers on a magazine that recently published a supplement called "Geekipedia."

How the Economy Is — and Isn’t — Affecting Our Lives


NEW YORK (AdAge.com) — It seems every day there is dire news about the economy — and even more dire news about how it is affecting our everyday lives.

Prius Prices Outrun Inventory


DETROIT (AdAge.com) — In June, a used 2008 Prius with almost 8,000 miles on the odometer sold for nearly $1,300 more than a new one.

Is It a Good Time to Buy Holding Co. Stock?

NEW YORK (AdAge.com) — Even as ad cutbacks roil TV networks and newspaper publishers, the recession has yet to make a serious dent in the performance of the multinational conglomerates responsible for creating and placing the lion's share of advertising.

‘Mad Men’ as Fashion Muse


NEW YORK (AdAge.com) — "Mad Men" has conjured up nostalgia, hostility and more than a few Emmy nominations. And now the slick world of Sterling Cooper is inspiring fashionistas everywhere.

Recycled Tire Fashion – Rubber Krejci Bags (GALLERY)

(TrendHunter.com) Krejci made their own collection of bags, hand bags, and fashion accessories from recycled tires. They look great for what they are, and I like how each piece is named. Notice the ones in the main picture…

Catalytic Converter Theft – Rising Platinum = Rising Problem

(TrendHunter.com) Here’s a problem you never anticipated: catalytic converter theft.  In short your catalytic converter reduces pollution and keeps your car running smoothly.  It does this by filtering out the carbon monoxide…

Fragrance Wines – Mixed Wine Drinks by Wine Scent

(TrendHunter.com) Wine Fragrance from France has launched a line of mixed drinks made from wine. They feature three delicious drinks that combine fine wines and the aromas of flowers or fruit. The three drinks are:

“Red…

Ecofriendly Creative Coffins – Rest in Your Flag, Sport or Favorite Theme (GALLERY)

(TrendHunter.com) On Trend Hunter, there were a lot of featured trends about the latest creative and environmentally friendly coffins. CreativeCoffins.com followed the trend and made their own. The company creates a range…

Superhero Bandages – Ouch Comic Strip Bandages (GALLERY)

(TrendHunter.com) Now when Batman gets a boo boo he can protect his wound with ‘Ouch Comic Strip’ bandages with classic comic book exclamations such as “OUCH!, WHAAM!, and POW!” The ‘Crime Scene’ tin contains,…

Industrial Materials as Jewellery – Oil Filter and Electrical Cable Necklaces (GALLERY)

(TrendHunter.com) All of these stunning pieces of jewellery by Paola Volpi of Rome, are made with industrial materials and products. Volpi combines the metal mesh from oil filters, copper wires and electrical cables with…