LONDON – Top Up TV, the paid-for service available on Freeview, is to hand new customers Setanta Sports 1 for free during the 2008/2009 Barclays Premier League football season.
LONDON – ‘Agatha Christie’s Marple’, starring Geraldine McEwan, attracted 5.5m viewers on ITV last night to win the prime time slot, according to unofficial overnight figures.
LONDON – News International has dropped the cover price of The Sun to 30p across the UK today.
LONDON – Accent Magazines, the Newcastle-based publisher, is expanding its portfolio of titles, with the launch of two residential property magazines in the East Midlands.
LONDON – Telegraph Media Group has redesigned its mobile platform to improve usability and allow more consumers to access the newspaper from their mobile phones.
The Children’s Hospital Foundations Australia project “Sick Day for a Sick Kid” needed some attention, to get some De Pasquale in Brisbane placed a giant hospital arm band on a sculpture of a hand in the city.
Lars Vester – Creative Director
Isabella Hiew – Creative
Nathan Bush – Creative
Jake McLennan – Creative
Daniele Milazzo – Creative
LONDON – The British Heart Foundation charity is launching a campaign to raise awareness of heart attack symptoms, with an exclusive solus ad break airing on ITV1.
I’m not sure that I understand this correctly, so I’ll let ????? ??????????? (Artemiy Loskutnikov)
the Regional director at Partizan Media explain it.
Idea
If you open a new magazine, first of all you thumb through it. This is an emotional feature. Then you open the page with a table of contents and a article of the editor. It is cognitive feature.The reader takes a hot of magazine in hands and thumbs through it. He searches for allocated objects. This psychological feature is considered at creation of guerrilla advertising. The bent page with advertising is the first of such objects. The reader will necessarily open this page when he will thumb through magazine. But a basis of provocation is a sticker which was pasted on page with a word of the editor. The purpose was to make impression, that the worker of the edition has left the message to the editor-in-chief. And the magazine has casually got in sale. The reader compares with a sticker and direct advertising. He precisely remembers the name and branch of the company.
Result
Advantage of journal guerrilla advertising is addressing to different kinds of memory: visual, emotional, tactile. As the result is increase of quantity of calls to the company on 60 %
Shoots take you outside from time to time. As golden hour approaches someone will inevitably say, "God is now our gaffer." In other instances, usually upon sight of any given natural wonder, you might hear, "God is one helluva creative director." But in Steffan Postaer’s new book, "The Happy Soul Industry" God is a client. A client who needs a wayward ad man to fix her brand. God’s brief? "Promote goodness in all its forms." The creative team at fictional Chloe, Night & Wiener pitch the idea
of bringing people back to goodness through a campaign that asks
one simple question: How Are You?
From the book :
Indeed, it was perhaps the most common question in the world, so
mundane it had essentially lost all meaning. Yet, presented in the
context of a bus stop ad, something marvelous and unexpected happened:
The once rhetorical question became an emotional clarion.
Barry rubbed his whiskers, brightened. “Everyone says ‘How are you?’ but what if we really meant it?”
Playing on this campaign idea, Postaer has also launched the "How Are You?" blog. A real online confessional for the advertising soul. Postaer is also promoting the book in Chicago and Los Angeles with a little help from the OAAA (who clearly still have some real love this little campaign).
Hmmm. Promoting a book in L.A., eh? Well, there are worse things than selling your soul to Hollywood.
LONDON – Nearly one year to the day after Wispa returned for a limited run last October, Cadbury will restore the 1980s chocolate bar to its stable of brands starting 6 October.
Ad agency: Saatchi & Saatchi Singapore (it stops time, geddit?)
LONDON – Cadbury is bringing the Wispa back on a permanent basis in response to pleas made by fans on social networking sites that resulted in strong sales.
LONDON – Sir Martin Sorrell’s WPP Group has posted its £1.08bn formal hostile takeover bid for Taylor Nelson Sofres to shareholders of the market research company.
LONDON – News International has cut the price of The Sun across the UK today from 35p to 30p, sparking a new tabloid price war.
LONDON – ITV is expected to warn staff of more job losses this week as it prepares a cost-cutting exercise due to a steep drop in advertising revenue and increased programme spending.
SAN FRANCISCO – Yahoo! won the backing of its shareholders at its annual general meeting as all nine directors were re-elected to the board and chief executive Jerry Yang received strong support.
This was not submitted as spec, but the poor photoshop job makes me wonder how on earth this could ever be printed. Teeny tiny small space ads?
Ad agency: 22squared, Tampa, Florida.
(TrendHunter.com) Rev. Smith is the sole creator of the Brick Testament, the largest and most comprehensive illustrated Bible in the world with over 3,600 LEGO illustrations that retell more than 300 stories from The Bible.…
(TrendHunter.com) INK, by TBWA ad agency, is the second monochromatic life-saving-signatures spot for Amnesty International. The first spot, Signatures, won a Cannes Gold Lion earlier this year.
This animated spot sends…
INK, by TBWA ad agency, is the second monochromatic life-saving-signatures spot for Amnesty International. The first spot, Signatures, won a Cannes Gold Lion earlier this year.
This animated spot sends…
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