Italian Luxury Underwear – Armani Launches Women’s Intimates

(TrendHunter.com) Since David Beckham brought Armani so much success modeling briefs for men, I’m all a flutter wondering who will shill for Armani’s new line of Emporio Armani underwear and lingerie for females.

The…

NCAA Coaches Urge Ban on Beer Ads

WASHINGTON (AdAge.com) — More than 100 college coaches are making a new appeal to NCAA President Myles Brand to eliminate alcohol advertising in telecasts of college sports as the NCAA's Division 1 executive committee readies to meet Aug. 7 in Indianapolis.

Hip Kitchen Composting – The ‘Bio Pod’ for Organic Waste (GALLERY)

(TrendHunter.com) It is inevitable that putting organic food waste in landfills will be restricted or even prohibited in the years to come. With this in mind, designers are creating new, attractive ways to help home owners…

ad:tech Chicago Exhibit Hall Full of Activity

Chicago ad:tech is, by far, a smaller show than either new York or San Francisco. THough that doesn’t stop vendors and attendees from mingling en mass in the exhibit hall.

Pedal Powered Toilet Paper – Eco Inventions That Stink

(TrendHunter.com) Oh, forget the sub-zero fridge, the home theater and the 18,000 square foot jacuzzi tub. What can really sell a home in this tough market are pedal powered toilet paper dispensers!

Is it any wonder the…

Viral Business Parodies – Mad Magazine’s Circuit City Spoof

Circuit City lost its sense of humor, but just for a short few hours. Mad Magazine did a parody of Circuit City “located just across the street from Best Buy” and the corporation demanded the magazine…

Cheaper Afternoon Coffee – Starbucks $2 Iced Drinks After 2 PM

(TrendHunter.com) Starbucks continues to make headlines with their innovative strategies to beat competitors like McCafe, including blending new drinks, adding extra caffeine, and now, offering super cheap iced drinks in…

You Have to Spend Money To Make Money, Even In Lean Times

The economic downturn has to hurt the ad business at some point. According to the Los Angeles Times, certain sectors-like online display advertising–are already feeling the pain.

In one ominous example, Lee Enterprises Inc., which owns 54 newspapers including the St. Louis Post-Dispatch, said in its most recent earnings report that its online ad revenue had dropped 9.1% while print ad revenue fell 10.1%.

Analysts say companies tend to cut back first on display advertising, which generated 21% of online ad revenue in 2007, because they see it as a way to improve their image rather than generate direct sales as search ads do.

Search-engine advertising, which constituted 41% of all online ad revenue last year, is expected to remain strong. Although, this Ad Age article about poaching trademarked search terms makes one question.

David Hallerman, an analyst with EMarketer Inc., figures online publishers have little to worry about. “Complaining about an online-ad slowdown is like griping about a slugger who is on pace for 40 home runs after hitting 50 last year,” he said.

Online advertising is “not going to grow as much as expected, but it’s still going to be growing more than other media,” Hallerman said.

Bullet Proof Bras – German Breast Protection

(TrendHunter.com) Bullet proof bras have been added to the standard gear for female police officers in Germany. This is in addition to bullet proof vests.

Since bras sometimes have metal or plastic parts, a bullet could…

Pink Batts: Bed

Bed

Keeps you snug.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: James Conner
Copywriter: Christie Cooper
Photographer: Rory Carter
Retoucher: Gordon Moir, The Lounge

Olay: Cop

Cop

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Directors / Copywriters: Neeraj Sabharwal, Anjum Shaikh
Photographer: Candy Kennedy

Olay: Guard

Guard

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Directors / Copywriters: Neeraj Sabharwal, Anjum Shaikh
Photographer: Candy Kennedy

Imperial Beer: Rainwater

Rainwater

Advertising Agency: Y&R Advertising, Irvine, USA
Creative Director / Copywriter: Craig Evans
Art Director: Mike Stivers
Photographer: John Schulz

Imperial Beer: Volcano

Volcano

Advertising Agency: Y&R Advertising, Irvine, USA
Creative Director / Copywriter: Craig Evans
Art Director: Mike Stivers
Photographer: John Schulz

Imperial Beer: Factory

Factory

Advertising Agency: Y&R Advertising, Irvine, USA
Creative Director / Copywriter: Craig Evans
Art Director: Mike Stivers
Photographer: John Schulz

Greenpeace: Storm

Storm

Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographer: Andrei Orcula
Creative Catalysts: Angela Teodorescu, Alexandra Cantor
Copywriter: Andreea Dragomir
Via: Bestadsontv

Greenpeace: Tsunami

Tsunami

Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographer: Andrei Orcula
Creative Catalysts: Angela Teodorescu, Alexandra Cantor
Copywriter: Andreea Dragomir
Via: Bestadsontv

Discovery Channel: Shark Week

Shark Week

Creative Director: Stefan Poulos
Associate Art Director: Alison Medland
Associate Creative Director: Andrew Heckel
Photographer: Jill Greenberg
Via: Directdaily

SHS Teen Clothes: Gal

Gal

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli, Artout
Photographer: Riccardo Bagnoli

SHS Teen Clothes: Guy

Guy

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli, Artout
Photographer: Riccardo Bagnoli