Hasta La Creative!

LONDON – GfK, the German market research group, has reportedly held talks with private equity group Apax Partners about funding a cash bid for Taylor Nelson Sofres.

Titled “Fantastic news” Mother sent us a press release about their new 10 cane films. It is creative director Linus Karlsson who shot the ads in the US Virgin Islands – but honestly this release is a rarity in funny so I’ll let you read it for yourselves.

ps – previously in the Motherverse of 10 cane rum the Vanity Fair & other press ads from March this year.

By this point in the history of the world we, as a people, have learned many things. One of these things is that 10 Cane is the world’s best rum. We have learned this through advertising, PR, print, word of mouth, word of bartender, word of friend, word of stranger and word of 10 Cane Super Premium Films. ? ?With the initial release of 10 Cane’s Super Premium Films three years ago, we learned how 10 Cane is made. It’s truly an amazing process that includes accordions, first press Trinidadian cane juice, love, three really cool dudes, and never under any circumstances molasses. Everyone walked away from these films much the wiser.
But there is much more to be learned.? ?With the latest edition of Super Premium Films, 10 Cane is now teaching us not how the rum is made, since they have already taught us this, but rather a glimpse into how 10 Cane is to be enjoyed when properly living the 10 Cane lifestyle. The films will make you laugh and they will make you cry. But mostly they will make you laugh because laughing is more fun than crying and rum is the most fun spirit around.

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Advertising Agency: BBDO West, USA
Via: elmaaltshift

See life clearly. Faster. Safer.

Advertising Agency: DM9JaymeSyfu , Manila, Philippines
Chief Creative Officer: Merlee Jayme
Creative Director / Art Director: Eugene Demata
Account Director: Rissa Guilas
Account Executive: Finn Neric
Via: Bestadsontv

See life clearly. Faster. Safer.

Advertising Agency: DM9JaymeSyfu , Manila, Philippines
Chief Creative Officer: Merlee Jayme
Creative Director / Art Director: Eugene Demata
Account Director: Rissa Guilas
Account Executive: Finn Neric
Via: Bestadsontv

LONDON – ITV has suffered a fall of 28% in pre-tax profits to £91m for the first six months of the year, as it battles an advertising slowdown.

Found: this much water each person could save in a year by switching to a high efficiency toilet. Now multiply that by every member of your family. Use Only What You Need
Gone: History. Adios. Sayonara. Kaput. This much water down the drain every month if you don’t adjust your sprinkler system. Use Only What You Need
Missing: This much water all from one lousy running toilet in just one month. Buy a new flapper and call off the search. Use Only What You Need

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Caryn Arrendondo
Copywriter: Jim Glynn
Released: July 2008

Use only what you need.

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Brian Mark
Retouching: Matt Carpenter
Published: July 2008

LONDON – Sky 1 has unveiled a brand refresh to kick-start its autumn line-up, which includes the return of Cilla Black to TV in a dating show called ‘Loveland’.

LONDON – The BBC has been accused of letting down millions of cricket fans after it failed to bid for television rights to show the game from 2010, which the England and Wales Cricket Board then sold exclusively to Sky Sports.