Hasta La Creative!

The Shit Box has changed the face of cardboard furniture—a face we didn’t know it had until recently. Yes, it’s a lightweight cardboard toilet that folds down for easy portability, and can be used (with biodegradable bags) wherever port-a-potties looks particularly toxic. The marketing strategy for the thing—which really is little more than your typical cardboard box, available in bulk for free at almost any liquor store—seems to consist mostly of crap jokes. You’ve got the name of the product, the name of the manufacturer (The Brown Corporation, “a solid company”), the mascot (a Mr. Hanky-esque turd), and the pun-laded descriptions (“also doubles as a handy stool”). Still, the Shit Box probably does beat the Shit Bucket. Via BuzzFeed.

—Posted by David Kiefaber

LONDON – Hugo Boss, the German fashion brand, has awarded its £35 million global media planning and buying business to Havas agency MPG’s international arm MPGi.

LONDON – Metallica’s record label is using specialist music agency Frukt to drive sales of exclusive material from the band’s new album in 43 countries around the world.

LONDON – Sky is rebranding its basic-tier channel portfolio in what it is hailing as the “largest brand refresh” since the channels’ launch, giving the channels new logos and idents for its autumn schedule launch on 31 August.

LONDON – Channel 4’s ‘The Secret Millionaire’, in which millionaires slip out of their suits and go under cover among society’s least advantaged people, opened last night with 3.7m viewers including Channel 4+1 ratings.

LONDON – Mattel doll brand Barbie is to sponsor Turner Broadcasting’s kids channel Boomerang.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo