Hasta La Creative!

The following video is the work of Howard Pyle, creative director at Local Theory, the New York boutique that created and produced the Nokia Young Lions film competition sponsorship campaign. MTV plans to use some of this footage in an upcoming special on Cannes.

Nokia Nseries sponsored the Young Lions film competition, providing mobile cameras (the Nokia N93i) that the teams used to create 30 second commercials on behalf of MTV Switch, the network’s green initiative.

While the competition in Cannes is over, the competition to be on TV continues. The Young Lions teams that score the most views of their clips on YouTube will be the ones included in the MTV special.

p.s. Nick Law’s comment about not wanting to compete with Hollywood doesn’t sit well with me. Hollywood’s crap rarely smells much better than our own. I say we take them on.

NEW YORK – US TV networks have refused to air an ad for Calvin Klein’s new fragrance Secret Obsession, which features Hollywood actress Eva Mendes nude and tangling herself in wrinkled sheets.

LONDON – ITV has conceded it is banking on late ad spend from retailers and new car launches this autumn to help it recover from an expected 20% slump in ad revenue next month.

LONDON – Clacksons, the regional press ad sales house, has pinched the brief from rival Mediaforce to handle the advertising for free weekly newspaper, the Nuneaton & Bedworth Observer.

LONDON – AOL has become the latest media owner to be affected by the slowdown in the global economy, with its ad revenue increasing by just 2% during Q2.

LONDON – MasterCard has appointed MRM Worldwide as its lead UK digital agency, with initial tasks including the creation a travel-themed user-generated content website, Buzzworld, and associated Facebook application.

The company, which completed its merger last week with XM Radio, has to persuade shareholders that it has a profitable future.

The site 1972 olympics showcases the amazing visual identity of the Munich Olympics created by Otl Aicher and his teams’ iconic designs. Posters that are painfully pretty! Even the tickets look good enough to eat. Via the digg-clone that is Researcher.

In the mad men era, men were wise men – as proven by What would Dan Draper do? – my god, the man even rambles on about my brand of cigarettes the way I used to back when it wasn’t a mortal sin to admit one smoked. Note to British American Tobacco – you still can’t get Pall Mall in London and this is just weird considering there is a place called Pall Mall in London. Fix that stat!

Pall Mall has a slogan: “Wherever particular people congregate.” It’s fine for the converted, but their campaign needs a punch. Look at the coat of arms printed on the front and back of every package of Pall Mall cigarettes. A Latin phrase on the shield, “Per Aspera Ad Astra,” translates as “Through Difficulty to the Stars.” Underneath the shield, a banner reads “In Hoc Signo Vinces” or “In this sign, you will conquer.” Pall Malls are never uncertain – they’re with you in difficult times and in victorious ones. They’re the familiar something you carry with you or follow into battle. A sign, an honest code. A package of Pall Malls is security in your pocket: always there and waiting for your return, like home, wherever it may be. Pall Malls are a taste of home.

(see now why it’s so hard for me to stay quit?)

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LONDON – Bacardi Global Brands has contacted several network agencies as it looks to review its £100 million global advertising roster.

LONDON – CHI & Partners is aiming to produce the world’s longest collectively written story on behalf of TalkTalk and TreeHouse, the autism education charity.