Last night after the first day of the ad:tech Chicago conference ended, UnsubCentral’s John Engler organized a dinner at the Chop House for about 16 people
LONDON – Joss Stone, the soul singer who appeared in Cadbury’s Flake ads, will be making her television drama debut next to Jonathan Rhys Meyers in the third series of the US-made historical drama ‘The Tudors’.
We’re accustomed to baseball teams selling the naming rights to their stadiums. But the minor-league St. Paul Saints, of the American Association, have given the practice a new wrinkle by selling the rights for a single week. Thus has Midway Stadium (pictured above) become Skinny Water Park this week to promote the brand of bottled water. For one game, Saints players will wear special uniforms bearing the number 0, to emphasize that Skinny Water has zero calories. It’s not surprising that the team would engage in oddball promotions (it has also given away bobblefoot dolls), as its principal owner, Mike Veeck, is the son of Bill Veeck, who was famous for all sorts of hijinks in his years as owner of various big-league teams. Do a Google search for “exploding scoreboard” or “Eddie Gaedel” and you’ll get a taste of this.
—Posted by Mark Dolliver
(TrendHunter.com) Upset at the cards you’ve been dealt? Not having a good day? Don’t you just want to grab the next guy that walks by and let him have it? Supposedly, an unnamed man was willing to fly anywhere in the…
Obscura Digital has teamed their special multi-touch software with the Musion Eyeliner Hologram Projection System to produce an amazing interactive tool for presenters to use whereby they can manipulate…
Just when you think there couldn’t possibly be yet another flavorized Doritos line extension, the funny bunch over at Frito-Lay come up with even more.
NEW YORK (AdAge.com) — Get ready for a redesigned Tommy Hilfiger. The once omnipresent all-American designer has kept a relatively low marketing profile in recent years, with a scaled-down retail presence and a more modest media budget. But now Mr. Hilfiger is looking to branded entertainment as an efficient way to extend his brand and still break some ground in the increasingly competitive fashion category.
LONDON – Regional publisher Archant increased digital advertising revenues by 63% in the first half of 2008, although print property ad revenue and recruitment revenue were down 19% and 5% respectively.
"The She Spot" is a combination of research findings and soapbox rallying that aims to show women aren't just a niche group of commercial targets who feed on pink websites and references to Carrie Bradshaw — they are the group behind this country's most important consumer and voter decisions.
LONDON – Dairy Crest is launching a reduced-fat variant of its Clover butter range, which will contain 30% less fat than its standard product.
LONDON – Haymarket Consumer Media has beefed up its online portfolio with the launch of Footballtalentspotter.com, which allows football fans to rate every professional footballer in Britain .
Alright. Here’s the nudity in advertising story of the day.
(TrendHunter.com) Joachim Schoeneich of Neu Anspach Germany may well be reacting to the rising cost of food so much so that he needs to protect it. He and his family shop for groceries in their family tank! The tank is…
If you’re a bus company with an ad campaign that touts the fact nobody’s ever heard of “bus rage” and them some freak goes and beheads a dude on the bus, you’re quite likely to pull the campaign
LONDON – VirginMedia.com is boosting its sport content offering after striking a deal with sport-focused digital programming provider Perform.
LONDON – Virgin Media has signed a deal to enhance its recently launched daily sports news service by providing video footage of major sporting events.
LONDON – Almost half of Londoners are bored by constant newspaper stories about Amy Winehouse’s ongoing drug and relationship problems, according to a media consumption study by Rainier PR.
(TrendHunter.com) Obscura Digital has teamed their special multi-touch software with the Musion Eyeliner Hologram Projection System to produce an amazing interactive tool for presenters to use whereby they can manipulate…
Working for Samsung, Tronic created a dynamic looking video for the brand’s Times Square video installation announcing the partnership between the brand and the 2008 Olympic Games.
NEW YORK (AdAge.com) — When he was one of the industry's top media-buying executives, Jon Mandel needed the equivalent of a rifle to target consumers, but all he had was a bazooka. Now he's gone from pressing the industry for better data to measure the effectiveness of commercials to building the rifle himself.
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