Aug
08
Sun circulation rises for the sixth month running
Posted in: UncategorizedLONDON – The Sun has posted its sixth consecutive month of circulation growth, according to July ABCs, averaging 3.13 million copies a day.
Aug
08
Olympic ceremony predicted to break global live TV record
Posted in: UncategorizedLONDON – Media agency MindShare has predicted the opening ceremony of the Beijing Olympics will be viewed by 2.3bn people, making it the most viewed live event in television history.
Aug
08
Beyoncé a little too dark for L’Oréal’s taste?
Posted in: Uncategorized
It’s hard to believe L’Oréal is flat-out denying the notion that it digitally lightened Beyoncé Knowles for her latest L’Oréal ad, appearing in the new issue of Elle magazine. Beyonce’s publicist, humorously, tries to sidestep the issue with this ludicrously bland quote: “There is no doubt that anyone seeing that ad will know that it is Beyoncé.” A rep for the National Association of Black Journalists, meanwhile, says magazines should be sensitive to perceptions that light-skinned African Americans are more acceptable to the public. The only person we’ve yet to hear from is Beyoncé herself, which is understandable. If she were to speak now, there’s a good chance a different voice would come out of her mouth.
—Posted by David Kiefaber
Aug
08
City AM circulation down in summer doldrums
Posted in: UncategorizedLONDON – City AM’s circulation dropped 13.59% in July, while the Evening Standard slipped further below 300,000, according to the latest ABC figures.
Aug
08
Nielsen in deal with online ad firm to boost online campaigns
Posted in: UncategorizedLONDON – The Nielsen Company and Nugg.ad have signed a pan-European partnership in a deal that will bring together the market research firm’s data with the predictive marketing firm to boost online advertising.
Aug
08
PETA reaches now lows of tacky, tasteless and just plain mean.
Posted in: Uncategorized
In their most tasteless effort yet to squeeze themselves the news on the tails of real tragedy PETA compares bus decapitation to animal slaughters. “People for the Ethical Treatment of Animals submitted an ad for publication in the Portage Daily Graphic this week that compared the murder of Tim McLean, 22, to the “needless killing” of chickens, cows and pigs in “factory farms.”” Yeah, because when a dude on a greyhound bus decapitates and cannibalizes another rider, I think of chickens.
The copy of the ad reads:
Manitoba . . . an innocent young victim’s throat is cut . . . His struggles and cries are ignored . . . The man with the knife shows no emotion . . . The victim is slaughtered and his head is cut off . . . His flesh is eaten . . . It’s still going on!
And even though the ad hasn’t run as the Portage Daily Graphic refused it, PETA admits they got quite a lot of hate mail for it.
Other ad stories related to the horrific murder on the greyhound bus: When a simple line goes horribly wrong adfreak tells the story that Greyhound pulled their “nobody has ever heard of Bus Rage” campaign, now that everyone has heard of bus decapitation.
Another fine example of human vultures who like to ride of news for their cause – the Westboro Baptist Church were stopped at border of Canada, after announcing that they picket Mr. McLean’s funeral to let Canadians know that his decapitation was God’s response to Canadian policies enabling abortion, homosexuality and adultery.
People are really messed up.
Aug
08
We track brand buzz so you don’t have to
Posted in: Uncategorized
If you sat around analyzing the volume of brand-name mentions on blogs, we’d think you were obsessive and weird and wasting your life. When we do it, it’s called vital industry research. So, be sure to check out Adweek.com’s Brands Blog Buzz feature, written by AdFreak’s own Tim Nudd. Using blog-crunching technology from Nielsen’s BuzzMetrics division, it offers a daily analysis of why certain brands are getting attention—good or bad. This week, for example, includes a look at the rise and fall (and rise again) of Pinkberry; the ruckus surrounding a bogus KFC in Iraq; consumers’ undying taste for Ikea’s food; and Victoria’s Secret’s connection to some not-so-sexy unmentionables from a certain other Victoria. We’ve added a daily photo link to the right column here on AdFreak, pointing you to the latest buzz piece. So, if you’ve been doing this kind of research yourself, now’s the time to stop. And find a better hobby, like collecting the underwear of long-dead monarchs.
—Posted by David Griner
Aug
08
Eurostar launches green drive with Hollywood flicks
Posted in: UncategorizedLONDON – Eurostar is opening a drive-in cinema at its Ebbsfleet terminal in Kent as part of a drive to encourage people to leave their cars at home and reduce CO2 emissions.
Aug
08
Unico: Toothpaste
Posted in: Uncategorized
1,000 sheets.
Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director / Illustrator: Alberto Weand
Copywriter: Daniel Rincon
Photographer: Ricardo Lopez
Other additional credits: Juan Andrade
Published: January 2008
Aug
08
Unico: Mouthwash
Posted in: Uncategorized
1,000 sheets.
Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director / Illustrator: Alberto Weand
Copywriter: Daniel Rincon
Photographer: Ricardo Lopez
Other additional credits: Juan Andrade
Published: January 2008
Aug
08
Madre Segreta: Don’t trash him
Posted in: Uncategorized
An “ambient campaign” to promote the service “Madre Segreta” dedicated to the all pregnant young women with financial difficulties.
A simple operation which does not require expensive installations:
above the trash bins in Milan some bows, which are usually used for birth announcements, are tied up – nearby entrance of hospitals, private clinics, family advice bureau, public health offices and clinics of obstetrics and gynaecology.
The message “Don’t trash him” is clear and simple: an invitation to reflect and use the toll free number for information and help.
Art Director: Roberto Ferrario
Copywriters: Massimo Del Monaco, Chiara Gianferrari
Released: May 2008
Aug
08
Partizan Media: Sticker
Posted in: Uncategorized
Idea
If you open a new magazine, first of all you thumb through it. This is
an emotional feature. Then you open the page with a table of contents
and a article of the editor. It is cognitive feature.
The reader takes a hot of magazine in hands and thumbs through it. He
searches for allocated objects. This psychological feature is considered
at creation of guerrilla advertising. The bent page with advertising is
the first of such objects. The reader will necessarily open this page
when he will thumb through magazine. But a basis of provocation is a
sticker which was pasted on page with a word of the editor. The purpose
was to make impression, that the worker of the edition has left the
message to the editor-in-chief. And the magazine has casually got in
sale. The reader compares with a sticker and direct advertising. He
precisely remembers the name and branch of the company.
Result
Advantage of journal guerrilla advertising is addressing to different
kinds of memory: visual, emotional, tactile. As the result is increase
of quantity of calls to the company on 60 %
Advertising Agency: Partizan Media, Russia
Creative Director / Copywriter: Boiko Alexander
Art Director / Illustrator / Photographer: Loskutnikov Artemiy
Released: July 2008
Aug
08
IFAW: Whale tail, 6
Posted in: Uncategorized
In 2008 the Government of Japan killed 551 whales in the Southern Ocean. Help us stop them killing more by uploading your photo to project551.org
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.
When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.
Add yours at project551.org
Advertising Agency: Republic of Everyone, Sydney, Australia
Photographers: Adrian Lander, Cris Corderio, Toby Burrows, Greta Costello, Ant Geernaert, Bec Griggs, Sullivan Chedanne, Gary Gross, Joshua Morris, AJ Moller, Luc Remond
Published: August 2008
Aug
08
IFAW: Whale tail, 5
Posted in: Uncategorized
In 2008 the Government of Japan killed 551 whales in the Southern Ocean. Help us stop them killing more by uploading your photo to project551.org
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.
When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.
Add yours at project551.org
Advertising Agency: Republic of Everyone, Sydney, Australia
Photographers: Adrian Lander, Cris Corderio, Toby Burrows, Greta Costello, Ant Geernaert, Bec Griggs, Sullivan Chedanne, Gary Gross, Joshua Morris, AJ Moller, Luc Remond
Published: August 2008
Aug
08
IFAW: Whale tail, 4
Posted in: Uncategorized
In 2008 the Government of Japan killed 551 whales in the Southern Ocean. Help us stop them killing more by uploading your photo to project551.org
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.
When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.
Add yours at project551.org
Advertising Agency: Republic of Everyone, Sydney, Australia
Photographers: Adrian Lander, Cris Corderio, Toby Burrows, Greta Costello, Ant Geernaert, Bec Griggs, Sullivan Chedanne, Gary Gross, Joshua Morris, AJ Moller, Luc Remond
Published: August 2008
Aug
08
IFAW: Whale tail, 3
Posted in: Uncategorized
In 2008 the Government of Japan killed 551 whales in the Southern Ocean. Help us stop them killing more by uploading your photo to project551.org
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.
When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.
Add yours at project551.org
Advertising Agency: Republic of Everyone, Sydney, Australia
Photographers: Adrian Lander, Cris Corderio, Toby Burrows, Greta Costello, Ant Geernaert, Bec Griggs, Sullivan Chedanne, Gary Gross, Joshua Morris, AJ Moller, Luc Remond
Published: August 2008
Aug
08
IFAW: Whale tail, 2
Posted in: Uncategorized
In 2008 the Government of Japan killed 551 whales in the Southern Ocean. Help us stop them killing more by uploading your photo to project551.org
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.
When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.
Add yours at project551.org
Advertising Agency: Republic of Everyone, Sydney, Australia
Photographers: Adrian Lander, Cris Corderio, Toby Burrows, Greta Costello, Ant Geernaert, Bec Griggs, Sullivan Chedanne, Gary Gross, Joshua Morris, AJ Moller, Luc Remond
Published: August 2008
Aug
08
IFAW: Whale tail, 1
Posted in: Uncategorized
In 2008 the Government of Japan killed 551 whales in the Southern Ocean. Help us stop them killing more by uploading your photo to project551.org
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.
When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.
Add yours at project551.org
Advertising Agency: Republic of Everyone, Sydney, Australia
Photographers: Adrian Lander, Cris Corderio, Toby Burrows, Greta Costello, Ant Geernaert, Bec Griggs, Sullivan Chedanne, Gary Gross, Joshua Morris, AJ Moller, Luc Remond
Published: August 2008
Aug
08
Wisconsin Fencing Academy: Holes
Posted in: Uncategorized
Learn the world’s original contact sport.
Advertising Agency: Lindsay, Stone & Briggs, Madison, USA
Creative Director: Bill Winchester
Art Director: Matt Johanning
Copywriter: Lee Schmidt
Photographer: Dave Gilo
Photo Retoucher: Jesse Zamjahn, Pixteur.com
Published: May 2008
Aug
08
Nevralgex muscle relaxant: Drop
Posted in: Uncategorized
Drop it. I’ll get it down here.
Nevralgex. 0% Pain. 100% Relief.
Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Directors: Alexandre Guedes, Edu Borges
Art Director: Thiago Zandonai
Copywriters: Alexandre Guedes, Leo Fontes
Illustrator: Mika
Photographer: Photos.com
Published: May 2008
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