Hasta La Creative!

LONDON – Press Gazette is relaunching at the end of August and changing the frequency of its print edition from weekly to monthly.

Perhaps Obama supporters should stop calling Republicans fascists long enough to go pick up a history book — or even an art history book — and stop themselves before it's too late.

LONDON – MindShare has won the digital PR and natural search business for office provider Avanta.

We’ve been encouraged to unbutton our pants and dance around before, and it’s never ended well. Therefore, we’re not impressed with this Levi’s commercial, which promises … y’know, actually we haven’t figured out what it promises. The ad says nothing will knock us down, so maybe these new jeans offer a tighter fit that lowers our center of gravity. But then, all the hip young people float away at the end, so that can’t be right. We’ll stick to Wranglers, thanks. Cowboys might be passé, but at least they make sense.

—Posted by David Kiefaber

According to The Wall Street Journal, officials in Dubai are negotiating with international and local companies over naming rights for two dozen mass transit stations.

Dubai’s Roads and Transport Authority is offering naming rights for 23 of the planned 47 metro stops, as well as for the two metro lines themselves. A rider on the new Dubai system might someday be getting off at, say, the Citibank stop on the Nike line.

Much of the planned 45-mile rail system will be above ground, running parallel to Dubai’s main 12-lane highway, which will provide added exposure for commercial messaging.

The first metro line is scheduled to be operational in September 2009.

LONDON – Camelot is launching a new Scrabble-themed scratchcard and is supporting its release with a TV campaign breaking on Sunday August 10.

LONDON – The Campaign to Protect Rural England is timing a direct push by its agency Space to sign up partners for its anti-littering campaign to coincide with its president, writer Bill Bryson, highlighting the problem on primetime TV.

(TrendHunter.com) Teen music superstars Jonas Brothers have launched a three year partnership with Bayer Diabetes Care to help spread awareness and offer encouragement to young people living with diabetes.

The cause is…

“New school of thought” is the theme of Adidas’s back-to-school push, which is also tied to the music of the band Ultraviolet Sound. A widget lets users download free Ultraviolet Sound songs, which are preceded by jingles the band created for the Adidas Originals brand. I didn’t bother to listen to any of the music, having suffered enough in recent weeks with Converse’s “My Drive Thru” song. At least Adidas separated the songs from the ads to avoid confusion, unlike Converse, which hybridized the two, and I don’t think hybridized is even a word. Strange that Adidas didn’t choose Styx instead of Ultraviolet Sound. That Nike war wagon probably blasts Styx on its high-tech music system! Domo arigato, Mr. Roboto! I am so air-shredding in my cube right now!

—Posted by David Gianatasio

LONDON – The Sunday Times added just 1% to its circulation in July, despite the newspaper’s high-profile redesign, according to the latest Newspaper ABC figures.