“Catch Phrase” URLs – Sticky Modern Marketing Technique


Normally, the first lesson every online marketing director is taught is keep your URL’s as short as possible. 3-letter URL’s are worth gold (selling for $200,000 and up). Some 5 letter URL’s can go for…

Really Odd Memorabilia – The Most Bizarre KISS Merchandise


Merchandising is king and there is no doubt about it, especially when it comes to bands. One of the biggest and most gnarly rock and roll bands of all time, KISS is no stranger to merchandising.

While…

Dating Unicorns – “Mingle” Online Dating Dating Campaign (GALLERY)

(TrendHunter.com) Online dating is one of those areas that can be a whole world of pain, both for users and for those handling the PR and marketing component. That is why I was pleased to find these two micro sites developed…

“Catch Phrase” URLs – Sticky Modern Marketing Technique

(TrendHunter.com) Normally, the first lesson every online marketing director is taught is keep your URL’s as short as possible. 3-letter URL’s are worth gold (selling for $200,000 and up). Some 5 letter URL’s can go for…

Eats for Geeks – Lego Cakes (GALLERY)

(TrendHunter.com) What is particularly brilliant about these Lego desserts in contrast to other Lego innovations is that these cakes are shaped to look like Lego when in virtually every other article we’ve featured, Lego…

Really Odd Memorabilia – The Most Bizarre KISS Merchandise (GALLERY)

(TrendHunter.com) Merchandising is king and there is no doubt about it, especially when it comes to bands. One of the biggest and most gnarly rock and roll bands of all time, KISS is no stranger to merchandising.

While…

Branded Toddler Puzzles – Who’s the Target Market?


Now depending on your sense of humour, you will either find this an obnoxious display of brand promotion, or quite amusing. The 7 piece wooden puzzle is available from ATYPYK, who sarcastically adds to…

Humanizing Electronics – Knit iPod Cozy

(TrendHunter.com) The iPod has launched itself to the #1 spot on the list of most desired consumer objects for a reason. They found a way to humanize the user interface. Gone are the days of poking those pesky little…

Dark Knight Joker Branding – 10 Heath Ledger T Shirts (GALLERY)

(TrendHunter.com) Where there is a film, there is shed loads of merchandise. This is certainly true of the The Dark Knight and of course Heath Ledger’s performance.

Yep, Warner Bros and DC didn’t hold back on the…

Branded Toddler Puzzles – Who’s the Target Market?

(TrendHunter.com) Now depending on your sense of humour, you will either find this an obnoxious display of brand promotion, or quite amusing. The 7 piece wooden puzzle is available from ATYPYK, who sarcastically adds to…

Fashion Shows for Rodents – Peru Guinea Pig Fashion Parade (GALLERY)

(TrendHunter.com) I have never really seen the point of Guinea Pigs, but these little guys really are very funny. It’s the little rodents in the hat that do it for me.

Their Andean female owners are taking part in a…

Disgusting World Records – Loudest Female Burp in History (VIDEO)

(TrendHunter.com) Normally I would never post anything like this, but I found it fascinating that the Guinness Book of World Records actually developed protocols for measuring the volume of someone burping!

Surprisingly,…

Beijing Olympic Opening Ceremony Video – Official Footage (VIDEO)

(TrendHunter.com) This Beijing Olympic Opening Ceremony video is perhaps the most coveted media on the web today. Any type of visual coverage of the 2008 Beijing Olympic Games is the world’s media darling of the week.

Last…

Olympic Street Style- Beijing Locals Embrace the Celebrations (GALLERY)

(TrendHunter.com) The Chinese have demonstrated their creativity with some cool interpretations of Olympic street style.

Trips to the barber have taken on an Olympic flavour as locals have embraced the Games’ motifs. Some…

Designer Sports Fashion – Adidas by Stella McCartney Fall 2008 Collection (GALLERY)

(TrendHunter.com) The new Stella McCartney Fall 2008 collection for Adidas ensures you work out and get adventurous in style with designer gear.

The collection includes apparel for dancing, running, tennis, golf, and winter…

10 Modern Protest Issues – “Who Controls the World?” (GALLERY)

(TrendHunter.com) This is a great post found in the new site called Whocontrolstheworld.com, which is a resource for activist news, information about “free trade” and the corporate takeover of politics. This post has…

Bizarre Photoshoots For Ultra Short Hair – Penelope Cruz in W Magazine (GALLERY)

(TrendHunter.com) The gorgeous Penelope Cruz is featured in an unusual photoshoot and on the cover of the recent August 2008 issue of W magazine. Photographed by Mert Alas and Marcus Piggot, Cruz is captured in unique and…

Jeep: Have fun out there

Have fun out there

Advertising Agency: 99, Auckland, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Art Director: Raymond McKay
Senior Account Director: Matt Dickinson
Motion Graphics Artist: Joerg Fuchs
Television Producer: Vicky O’Leary
Retoucher: Michael Currie
Aired: August 2008

Coca Cola: Birdsnest Stadium

Opt Out Is Good But Opt In Is Better

Yahooligans will soon be able to opt out of “customized advertising” on Yahoo.com.

Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee.

Stephanie Clifford of The New York Times notes that Yahoo already allows users to opt out of customized ads that it serves on other companies’ pages. This tweak would stop the company from serving ads based on a user’s behavior on Yahoo’s own pages.

According to c|net, the news comes one day after Google announced the addition of DoubleClick ad tracking across its sites with an opt-out capability for users.

Jeff Chester, executive director of the Center for Digital Democracy, said, “No one is saying that there can’t be targeted marketing, but individual users should have the right to decide what information can be collected and how it can be used for online targeting.”