LONDON – Financial services company MetLife has appointed Claire Oldstein as its UK head of marketing communications. Oldstein had been operating in the role on an interim basis since February. She joined from Post Office Financial Services (POFS), a joint venture between the Post Office and Bank of Ireland.
LONDON – Joanne Webb, marketing director of Disney Store Europe, is to leave her position in September.
LONDON – BBC One’s highlights of yesterday’s Olympics coverage, in which British divers Blake Aldridge and Tom Daley saw their medal hopes dashed following a poolside row, netted 4.4m viewers.
LONDON – The development of premium and healthy ready meals is attracting time-pressed shoppers.
LONDON – The BBC has apologised to parents after a memory stick carrying details of hundreds of children’s birthdays, addresses and mobile numbers was stolen.
LONDON – Agency Republic is hoping to get people off Facebook and onto a BBC site called Facespook, in a digital campaign for the new series of Spooks.
LONDON – Mother London has stripped British Olympic athletes bare in its print and outdoor campaign for Powerade.
LONDON – BSkyB is reducing the frequency of its quartet of monthly customer magazines, including Skymag, the UK’s biggest magazine by circulation.
LONDON – Schweppes has launched a poster campaign to encourage people to make Moscow Mules with its Canada Dry brand of ginger ale.
LONDON – The Local Radio Company is to launch its newly licensed Jazz FM station on 6 October.
(TrendHunter.com) The annual Perseid Meteor shower is upon us, triggering the rise of Flickr Astronomy. Basically, web 2.0 has taken recreational astronomy (and photography) to the next level by providing a medium where…
LONDON – The average person in the UK watched 42 television ads per day in the first six months of the year, in a record-breaking period for commercial television.
LONDON – Customers are shunning high-street mobile deals in favour of competitive internet offers, with in-store sales dropping by 50% in the first quarter of this year, according to research by GfK NOP.
LONDON – Classic car brand MG is launching its first UK marketing activity following its acquisition by Chinese firm, the Nanjing Motor Group. It will also be the first national campaign since the break-up of MG Rover in 2005.
LONDON – Virgin Atlantic will tell consumers why BA’s proposed tie with American Airlines is against their interests, in a £3m ad campaign that is part of a plan to scupper the deal.
LONDON – High-street clothing retailer Gap has restructured its European marketing and design department as it aligns its marketing strategy globally in the face of a consumer slowdown.
LONDON – Wall’s Sausages is dropping its iconic talking dog character from its ads as part of a wider repositioning of the brand.
LONDON – Carphone Warehouse has completed a major restructure of its marketing department following the part-acquisition of its retail business by US consumer electronics giant Best Buy.
LONDON – World Vision is launching a direct mail campaign to raise awareness of the fact that more than 1bn people do not have access to clean water.
LONDON – Walkers Snacks is to launch an interactive sales promotion drive to support its ‘Do us a flavour’ campaign, which gives consumers a chance to invent a crisp variant.
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