LONDON – Zed Media has appointed Vesna Radulovic to the role of affiliates director, responsible for providing strategic direction on affiliate campaigns for Capital One, Zurich and Qantas as well as Zed’s wider client portfolio.
LONDON – Tesco is to move into the Indian market with a £60m investment to develop a wholesale cash-and-carry business.
In Florida’s living rooms, the presidential contest so far has been a landslide — Barack Obama, 9,785; John McCain, zero. That is the tally of local television commercials broadcast by each candidate in the state.
Recent polls in Florida show Sen. McCain holding a small edge in Florida.
[via The Wall Street Journal]
Wonderbra is reportedly causing all sorts of traffic problems in central London after putting up a new mosaic billboard, in the works for months, that’s made up of hundreds of photos of women posing in their bras. The company recruited the women with a campaign back in June. The ad is part of the launch campaign for Wonderbra’s new D–G range of bras. The billboard is also online, where a visitor, if so inclined, can zoom in and see all the individual pics. UPDATE: It looks like more than a few of the models were on hand for the billboard’s unveiling.
—Posted by Tim Nudd
Yet another Web site mocking Enfatico (thanks Rob!) has been created. This time, there’s no countdown clock though. Rather, Enfartico.com (notice the “r”) takes one of the fundamental ideas of advertising and uses it to full effect.
That is, by simply adding “r” to the mix, Enfartico says what we’re all thinking — Enfatico stinks. Whoever is behind the fun little site has taken care to hide his/her identity. If you choose to do a Whois search, you’ll find a phony phone number, and the same address listing of the actual Austin shop.
“Building a new global agency required a strong stomach. There were loud noises. Broken wind. Crushed chairs. Blown-up burritos. In the end, we built something that’s never existed before — a hyper-bored, truly unimaginative marketing agency designed from the ground up to create crap for our clients. Welcome to Enfartico. We’re creativity with smell, strategy with taste, analytics with super-duper-powers. We’re a collection of wildly diverse crazies reinventing the client-agency model in a zero-decorum environment. In the pursuit of cheap and tasty, we’ve yet to find a taco stand we didn’t enjoy eating at.”
With increasing public scrutiny about the much awaited Dell work, Michael Dell‘s lack of excitement.
See it before the lawyers do, and get their undies in a bunch. More after the jump.
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New Career Opportunities Daily: The best jobs in media
LONDON – Box TV has secured a six-month sponsorship deal with video game producer Activision Publishing, to promote Guitar Hero games across its TV channels.
LONDON – AETN International, whose TV channels include The History Channel and the Biography Channel, has appointed former Disney executive Will Harrison as its vice-president for international business development and branded distribution.
The new fun thing online, apparently, is creating one’s own fake drugs. A few months back, I created Dave-agra (“Dave” plus “Viagra.” Don’t ask!) at GetYourDrugOn.com, a site created by Door No. 3 for Cedra, a real overnight medical firm. The resulting phony slick print ad was fairly amusing. Now, Holton Sentivan + Gury’s self-promo site raises the dosage (ha!) by letting users make their own Big Pharma live-action TV spots. “There’s money in drug advertising,” the site explains. Fair enough. My drug, flogged in the video above, is called Daveoxyn. The guy in the faux spot doesn’t really look like me, but he captures my inner malaise and fear of losing what’s left of my hair. At the end of the ad, he’s shown blissed out and drooling, which is always my goal on Saturday night. If this were a Tylenol spot, sales would skyrocket. It would also probably work for Pepsi.
—Posted by David Gianatasio
It's possible to have a video game of "The Godfather" with a character that looks like Marlon Brando. And soon it will be just as possible for Marlon Brando to star in a new film. The prediction came compliments of Neil Dessau, senior VP-chief marketing officer of Advanced Micro Devices, who said the worlds of film and video games are about to fuse.
Whether it’s Scotland cheering on its own desolation, Louisville telling you that your life sucks, or South Carolina celebrating its purported gayness, tourism campaigns are no stranger to controversy. In fact, tourism officials tend to seize on any and all of their region’s attributes to lure visitors. Which is why we’re just counting the days until someone decides to use this survey of the hardest drinking American cities to attract tourists. The current winner is Austin, Texas, the Valhalla of college towns, followed by Milwaukee, San Francisco, Providence, and Chicago. We’re surprised that places like Memphis and Detroit aren’t in the top five. But we definitely think that, irresponsible or not, Providence should definitely make use of the results here, if only because we didn’t think a bar worth drinking in could fit inside Rhode Island.
—Posted by David Kiefaber
A friend of mine states on his blog that “More and more people are being quite open with who they are, even when blogging. Still, some people keep blogging using their handles” in his post “Bloggnamn och handles“. He wants to know two things;
1) How did you create your blogs title/name? Or, if you are using a handle when commenting in other blogs, how did that handle come about?
2) What is the story behind your handle/username?
In a world full of ad-this-or-that blogs you might not find my answer all too surprising. Back in 95 I was loving Zeldman’s Ad graveyard, and a guy named Dave Dumanis who wrote a piece every Friday which he called Ad Lib – so when I decided to make an ad-obsessed site with all the worlds ad gossip and ads on it, Adland was a rather obvious choice. My only regret is that I didn’t buy the dot com domain name at the time.
Dabitch on the other hand, is not my real surname even though it is in fact a surname. In the days of DukeNukem3D another gamer simply dubbed me that (presumably for my headshot-camping habit during deathmatch) and the name stuck. It was also a practical choice when signing up for emails, or on other websites as unlike my real name, it’s not full of those funky dotted and circled letters. Plus, it is still a real name.
Now that I’ve fessed up, what’s your blogs name, your username/handle, and the reasoning behind it?
The cast and crew of “SNL” take their talents to the Web for the summer, with straight-to-Internet videos starring members of the New York comedy scene.
Turner Broadcasting and Cenergy are taking a big risk dispatching their 12-foot-tall bobblehead baseball player (apparently the world’s largest) to Boston. It’s part of a multi-city tour promoting the network’s Sunday MLB broadcasts. Most major media markets can handle event marketing, but Boston’s been an exception. Most notably, Turner’s 2007 Aqua Teen Hunger Force guerrilla campaign precipitated a citywide bomb scare. The arrival of the big bobbing slugger at Fenway Park on Sept. 27 and 28 could touch off similar hysteria. One imagines beer-fueled Red Sox fans charging down Landsdowne Street, screaming about an invasion of Giants, even though it’s the hated Yankees who are in town then. At any rate, if the mighty bobblehead gets thirsty, there are plenty of giant Cokes on hand to keep him satisfied.
—Posted by David Gianatasio
In “Peanuts thrown at Shaun White,” Shaun’s stay-at-home buddies print out copies of his face and tape them to their own, then spend the afternoon calling each other Shaun and tossing peanuts into each other’s mouths — a creepy sight for the real Shaun White, whose first reaction is, “Is that what I look like?”
LONDON – Mobile Interactive Group (MIG) has won a 12-month contract from Shelter to increase the retention rates of the homeless charity’s direct debit donors.
LONDON – General Motors UK and Ireland has denied that the company’s struggling performance in the US will force it to reduce marketing agency fees.
LONDON – Tiger Tiger, the nightclub and bar chain, has updated its website with a new look and booking system.
LONDON – Consumers will soon be able to create their own comics online using a mixture of stock characters, speech bubbles and backgrounds via a new digital application called Comicbrush.com.
LONDON – The Chartered Institute of Marketing is to sponsor a debate about the move in marketing away from art and toward science.
LONDON – The Department for Children, Schools and Families has launched the first TV spot in a new round of its “Want respect? Use a condom” campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
