Unlike normal light bulbs, the economic bulbs save up to 80% more energy. If nature could act for itself, what would it choose?
Advertising Agency: Scala JWT Bucharest, Romania
Creative Catalyst: Angela Teodorescu, Alexandra Cantor
Illustrator: Alex Tamba
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Copywriter: Andreea Dragomir
Via: bestadsontv
Unlike normal light bulbs, the economic bulbs save up to 80% more energy. If nature could act for itself, what would it choose?
Advertising Agency: Scala JWT Bucharest, Romania
Creative Catalyst: Angela Teodorescu, Alexandra Cantor
Illustrator: Alex Tamba
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Copywriter: Andreea Dragomir
Via: bestadsontv
Unlike normal light bulbs, the economic bulbs save up to 80% more energy. If nature could act for itself, what would it choose?
Advertising Agency: Scala JWT Bucharest, Romania
Creative Catalyst: Angela Teodorescu, Alexandra Cantor
Illustrator: Alex Tamba
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Copywriter: Andreea Dragomir
Via: bestadsontv
Advertising Agency: JWT Sydney, Australia
Creative Group Head: Ben O’Brien
Art Director: Richard Apps
Copywriters: Ben O’Brien, Laurie Geddes
Agency Producer: Gerri Hamill
Account Manager: Sarah Lock
Production Company: Film Construction
Director: Nic Finlayson
Producer: Phil Liefting
Aired: May 2008
I could give you a dozen or more reasons why advertising sucks, but there’s no need. There’s no need because there’s an entire blog dedicated to the topic.
“RestrictionsApply” at Why Advertising Sucks spells it out pretty nicely.
I blame my dad for making me realize the truth. He once asked me the following: “How is it that you, as an advertising professional, spend so much time, energy, sleepless nights, lost weekends, arguments and fights with your coworkers, countless mind-numbing meetings, tolerate idiotic changes, and actually compromise with people who have shit for brains, just to come up with a 30ss ad? How is it that it takes over two months to do this? After all, when your ad finally goes on the air, there’s a 98% I’ll change the channel. And if you’re doing print, there’s a 99.9% chance I’ll flip right by it and use it to line my bird’s cage.”
Of course, his observations totally pissed me off, and I tried to defend the creative and artistic merit behind the process. I tried to defend the economic process behind it all, the business of advertising, and what it means. He wasn’t buying it. He simply said: “It’s not worth it. Your time can be better spent enjoying and living your life, not bending backwards to make someone else money.”
For 13 years now, I’ve been saying it is worth it, but I have struggled to believe my own pitch.
I suppose like anything in life, advertising is what you make it. If you make advertising that offends for brands that don’t deserve your best efforts, then you have a problem. On the other hand, if you make advertising that educates and entertains for companies doing good things, there’s no problem.
(TrendHunter.com) Mendis is the creator of the world’s most expensive bottle of Brandy, the Mendis Million Dollar bottle. The world’s first bottle of clear brandy made from coconut milk was introduced at a world premier…
(TrendHunter.com) These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.
There is an image of a fig screened on…
NEW YORK (AdAge.com) — For big brands, the Olympic Games have always been viewed as a major platform in terms of audience and exposure, and this year is no different. With a flailing economy haunting nearly every industry and shaky consumer confidence, corporate sponsors have almost as much at stake in Beijing as the athletes vying for gold.
Go places. Music is original.
Advertising Agency: Paragon Marketing Communications, Kuwait
Via: Adblogarabia
Go places. Music is original.
Advertising Agency: Paragon Marketing Communications, Kuwait
Via: Adblogarabia
Go places. Music is original.
Advertising Agency: Paragon Marketing Communications, Kuwait
Via: Adblogarabia
Go places. Music is original.
Advertising Agency: Paragon Marketing Communications, Kuwait
Via: Adblogarabia
CNN announced it would “double its domestic news-gathering presence” by assigning journalists to 10 additional cities across the United States.
Got a problem? What you need is a NASCAR driver who knows nothing about you and talks in metaphors.
(TrendHunter.com) The life cycle of gadgets, namely phones, can be very short. Merely a couple of months after people were camping and lining up in the hope of getting their hands on an iPhone 3G, we bring you a gallery…
There’s no shortage of inspirational images in this new Olympics-themed Nike spot, brilliantly anchored by the Killers song “All These Things That I’ve Done,” celebrating 20 years of “Just do it.” And speaking of anchors, all that’s left is to add Jason Lezak’s Monday-morning swim to the end of the montage. There’s plenty more about the spot at Nike.com.
—Posted by Tim Nudd
As we told you yesterday, Liz Claman of Fox Business Network delivered a message to CNBC’s viewers just before the station changed its coverage from business to the Olympics.
Steve Krakauer at TVNewser found the clip, and noted Claman’s remark, “It’s the most experienced team on television — it’s why I made the jump.”
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New Career Opportunities Daily: The best jobs in media
Go places. Music is original.
Advertising Agency: Paragon Marketing Communications, Kuwait
Via: Adblogarabia
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
