Hasta La Creative!

Advertising Agency: 180/TBWA, China
Creative at large: John Merrifield
Executive Creative Director: Yang Yeo
Creative Director: Elvis Chau
Associate Creative Directors: Sarawut Hengsawad, Lesley Zhou
Copywriters: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art Directors: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Photographer: Mark Zibert
Illustrators: Lu Ming ( Hujia/ Sui Fei Fei/ Zheng Zhi), Lance Ma ( CVA )
Group Account Director: Koo Yeat Mung
Account Director: Clare Xie
Associate Planning Director: Sosuke Koyama
Production Company: Corbis Artist Representation
Published: December 2007

LONDON – EHS Brann Cirencester has created a below-the-line campaign to push the Volvo XC90 range, tying in with the carmaker’s sponsorship of the Volvo Ocean Race, which starts in October.

Examples of advertainment or brand-sponsored entertainment are cropping up at a regular interval now. Could it be, brands–consumer and B2B–are ready to embrace this form of content full on? I think yes, especially when you factor in the internet as an affordable distribution channel for the content.

Navistar International Corporation, which markets a new long-haul truck, the LoneStar, with a sticker price of $120,000 to $140,000, is in the game.

Hard-driving and frequently misunderstood, long-haul truckers are a proud and spirited breed. In Drive and Deliver, Academy Award-nominated director Brett Morgen journeys into your world, and over far reaches of open road, where the realities of family, business and brotherhood converge into one inspiring story. Premiering during the Great American Trucking Show (GATS) in Dallas, TX, Friday August 22nd.

According to The New York Times the work is coming from Fathom Communications in Chicago.

Mark Leger, managing director at the Chicago office of Fathom, said the film is a way to “elevate the conversation beyond products and product specs.”

The soundtrack includes music by Merle Haggard, Lynyrd Skynyrd, the Marshall Tucker Band and Hank Williams.

Clothes to frighten the cold and attract the girls. Fall/Winter 2008

Advertising Agency: Loop Comunicação, Curitiba, Brazil
Creative Director: Thiago Cardoso
Art Director / Illustrator: Patrícia Hirozawa
Copywriter: Thiago Cardoso
Published: July 2008

Advertising Agency: Euro RSCG, New Delhi, India
Creative Directors: Mani Jayaram, Satbir Singh
Art Director: Anuranjan Dogra
Copywriter: Nikhil Pandey
Illustrators: Jitendra Singh, Shyam Rawat, Mahesh Gautam
Photographer: Simon Puschmann
Other additional credits: Christopher Peter, Ankur Bhatt
Published: June 2008

Advertising Agency: Euro RSCG, New Delhi, India
Creative Directors: Mani Jayaram, Satbir Singh
Art Director: Anuranjan Dogra
Copywriter: Nikhil Pandey
Illustrators: Jitendra Singh, Shyam Rawat, Mahesh Gautam
Photographer: Kohn
Other additional credits: Christopher Peter, Ankur Bhatt
Published: June 2008

LONDON – The Sun has signed up to be exclusive broadcast sponsor of Sky Sport’s weekly Soccer AM show for the new football season.

The ‘models’ for the billboard were recruited via a call to action for women of all shapes and sizes to attend an open photoshoot. More than a thousand women attended the day, while further girls were recruited online via by a cheeky viral and a microsite (www.wonderbra.co.uk/world), also developed by iris, that allowed them to email their own photo to join the billboard images.

The microsite also plays host to an online version of the billboard advert that allows the models to zoom in to see themselves and to share their ‘Eva moment’ with their friends and family.

Advertising Agency: Iris, London, UK

Natural thought.

Advertising Agency: O2 Advertising, UAE
Creative Director / Illustrator: Atul Tarkar
Other additional credits: Arun Adhikari
Published: July 08

Wonderbra has found Britain’s best breasts and completed the billboard idea we reported on earlier in: Wonderbra wants your breasts, melons, knockers, puppies and jugs. They shot the lucky Eva-wannabees and added the line; “D – G; Because we’re more than a handful” for the poster which was erected (teehee) in London august 11. The full poster can be seen at wonderbra.co.uk where you can zoom in on the poster to see each individual image.

Utalk marketing.com reports that the ad might even stop traffic.

Julia Nolan, Marketing Manager for Wonderbra, said “The campaign iris created has engaged with our audience and got them involved directly with the brand. The average UK cup size is getting bigger and we know that Wonderbra girls are proud of their cleavage whatever their size – this campaign has given them the chance to be confident, playful and sexy be they an A cup or an G cup.”

closeup:

Full billboard:

I think I prefer the scary boobs that shatter glass poster.

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