Barbie named top offender for ‘greenwash’ at eco awards
Posted in: UncategorizedLONDON – Mattel’s Barbie “Bcause” campaign has been named the worst example of cynical ‘greenwashing’ by the Green Web Awards.
Victor Chandler signs up as TalkSport’s match day betting partner
Posted in: UncategorizedLONDON – Victor Chandler, the online betting company, has signed a six-figure deal to become TalkSport’s official betting partner for Match Day Live.
NBC launches interactive games for Sci-Fi Channel
Posted in: UncategorizedLONDON – NBC Universal has launched the first interactive online games on its Sci-Fi Channel website, following its acquisition of a 35% stake in German online games producer Bigpoint.
NCSoft Offers ‘Immortality’ With Space Station Time Capsule
Posted in: Uncategorized
When you were little, did you ever make a time capsule with your friends and promise to come back to look at it in five years? Ten years? 15 years?
Calvin Klein and Condé Nast strike online ad deal
Posted in: UncategorizedLONDON – Condé Nast has signed an exclusive deal with fashion brand Calvin Klein to run an ad campaign for its fragrance Secret Obsession on the vogue.com website.
Olympics hands Eurosport record audience
Posted in: UncategorizedLONDON – Sports TV broadcaster Eurosport has recorded its best daily audience, with 42.7 million viewers tuning into the Beijing Olympics last Sunday.
Dell and Enfatico at a Standstill
Posted in: UncategorizedWe’re told that Dell is making a point to trim the Enfatico team of folks they don’t like — i.e. by surreptitiously handing out pink slips to addies they consider unworthy. No word yet on how many have been let go — but the why is much more interesting than the “how many,” in our opinion.
Interesting, since Lisa Fabiano was just tapped for the chief talent position. Maybe they should look from the top down, rather than the other way around.
We also hear that the Australian business unit of Dell wants out of the WPP arrangement all together. If they have seen Enfartico, the countdown clock or any of the numerous other recent knocks at the gian agency that isn’t, we’re not at all surprised.
For now, all this is speculation. We’ve got an event to attend.
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New Career Opportunities Daily: The best jobs in media
The Need for Advertising Is Black and White
Posted in: UncategorizedBMI appoints M&C Saatchi and MPG
Posted in: UncategorizedLONDON – British Midland (BMI) has confirmed the appointments of M&C Saatchi and Media Planning Group (MPG) to its £11m creative and media planning and buying accounts.
Boots names shortlist for £45m media account
Posted in: UncategorizedLONDON – Boots has shortlisted four agencies as part of the review process of its £45m media planning and buying account.
Stella Artois falls back on traditional TV ad to support big-ticket website
Posted in: UncategorizedLONDON – The latest Stella Artois TV commercial is being used to drive traffic to the ‘Le courage’ section of its website.
Brands and art mix in Deloitte-sponsored Royal Opera House event
Posted in: UncategorizedLONDON – The first event in accountancy firm Deloitte’s five-year sponsorship of the Royal Opera House will involve brands such as Green & Black’s and Jo Malone.
Reuters disappointed with lack of Israeli action over death of cameraman
Posted in: UncategorizedLONDON – Reuters has expressed its disappointment with a decision by Israeli authorities not to prosecute the crew of a tank that killed the news organisation’s cameraman Fadel Shana, along with eight bystanders.
ISBA lobbies prime minister on electoral roll data ban
Posted in: UncategorizedLONDON – ISBA has written to the prime minister’s chief special adviser, Stephen Carter, to object to government proposals to prevent councils from selling data from their electoral rolls for use by marketers.
Farm releases ads to promote language take-up
Posted in: UncategorizedLONDON – Farm has produced a series of ads for the government, aimed at increasing the number of teenagers studying foreign languages at GCSE level.
The Loyal Treatment
Posted in: UncategorizedWith the news that Enfatico employees had to replace their Macs with Dells for Michael Dell’s visit, I was reminded of the time I worked for a Pepsi agency, and in my first week on the job some Jr. AE bitched at me about having a Dr. Pepper. I didn’t work on Pepsi at the time, but that didn’t matter.
Loyalty towards a client’s products is serious business. Or is it? That’s the subject of my new column on Talent Zoo.
The full column, after the jump:
Adidas: Countdown
Posted in: UncategorizedAdvertising Agency: 180/TBWA, China
Creative-at-large : John Merrifield
Executive Creative Director: Yang Yeo
Creative Director: Elvis Chau
Associate Creative Directors: Sarawut Hengsawad, Lesley Zhou
Copywriters: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art directors: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Production House: Stink London
Film Director: NEO
Group Account Director: Koo Yeat Mung
Account Director: Clare Xie
Associate Planning Director: Sosuke Koyama
Production Company: Corbis Artist Representation
Aired: December 2007