LONDON – Take A Break’s circulation has fallen below a million and Real People and Bella suffered again as the women’s traditional and real life weeklies sector continued to shrink.
Often I’ve asked: What would happen if you combined the Fruit of the Loom guys with Cirque du Soleil? The topic came up in my shrink’s office just last week and scored me a Valium refill. Which brings us to this Loom spot by The Richards Group, which fuses tribal rhythms, sexy choreography, trapeze artists, hot chicks in underwear, a lip-syncing apple who resembles Rudy Giuliani and a sitar-strumming bunch of grapes, in a performance that plays out quite frequently in my troubled psyche after too many Gummi Bears and not enough sleep. Normally I’m not a big Cirque fan, but if the shows were this good, I’d pay to see it. Maybe I need my head examined. That’s what my last performance review said, at any rate.
—Posted by David Gianatasio
LONDON – Consumers are buying roughly 166,000 fewer celebrity magazines each week compared with last year, according to the latest ABC figures, with Reveal and Heat magazine being the hardest hit.
The rapid growth in advertising and traffic to Web sites aimed primarily at women has attracted the attention of major media companies.
“After a three-month wait, Unilever will finally reach a decision in its search for an ice cream lover who would do anything for a Klondike bar.” So says Brandweek, but user-generated content is sooo 2006, I doubt anyone would care. But what do I know? Since June, KlondikeContest.com has received 500 videos and 123,000-plus votes, so someone’s paying attention. Story Worldwide handled the effort. I’d like to see a UGC campaign where the winner is the entry that gets the least number of votes—the very worst piece of drek. It’d shake things up, right? That’s probably why I’m not a CMO someplace. The Klondike entries are fairly amusing. Still, I prefer the Wacky Packages version of Klondike: Clodlike, the ice-cream bar that comes pre-melted. Clodlike! Classic.
—Posted by David Gianatasio
LONDON – There was uniform bad news for music magazines in the latest magazine ABC figures with Kerrang and NME suffering double-digit falls.
LONDON – Jade Goody will join the Indian version of ‘Big Brother’, in an attempt to make amends over last year’s racist bullying of fellow contestant Shilpa Shetty.
LONDON – Little Gordon, the foul mouth child playing celebrity chef Gordon Ramsay junior, returns in a second viral video for online recruitment website Caterer.com, which has the chef dressing down the manager of a failing restaurant.
There are logos everywhere in the olympics and this site has put together a list – with images – of the adidas, hang ten feet, visa birds and whatnot that littered the opening ceremony. Even if you can’t read chinese (but this might help) the pictures are still very interesting.
Hang ten feet? Were they really? It’s those 29 feet that were helped with a little CGI (confirmed by officials) in the broadcast as a steady helicopter shot of live fireworks might not be able to run so smoothly. Here’s what those footprints looked like from the ground (and without CGI-help) – they “walked” above the heads of cheering crowds. Pretty neat. I had no idea they were the Hang Ten logo-feet however, and all I can figure the poster on the Chinese site is saying is: “29 big foot bifurcations it may be said the impression is profound, but how did I look how looks like “jubilantly” (fireworks cost 3,000,000, advertisement value 3 hundred million)” – perhaps he knows more than I do on the topic.
LONDON – O2 is extending its deal with the RFU to sponsor the England Rugby Team for a further four years to take it through to the next World Cup.
LONDON – O2 is extending its deal with the RFU to sponsor the England Rugby Team for a further four years to take it through to the next World Cup.
LONDON – BBC One’s ‘Who Do You Think You Are?’, the series which follows celebrities tracing their family roots, opened with an impressive 6.9m viewers last night as ‘Holby City’ actress Patsy Kensit discovered some of her relatives were convicted criminals.
LONDON – BBC One’s ‘Who Do You Think You Are?’, the series which follows celebrities tracing their family roots, opened with an impressive 6.9m viewers last night as ‘Holby City’ actress Patsy Kensit discovered some of her relatives were convicted criminals.
The Midland News Association has announced plans to launch two of its websites – Express and Star and Shropshire Star – on mobile phones.
LONDON – Endemol’s mobile television production ‘The Cell’ has been bought by Fox International Channels as its first online-only property.
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors: Garry Horner, Matt Kemsley, Alan Donaldson
Typographer: Chris Mawson
Retoucher: Nick Mueller
Copywriters: Garry Horner, Matt Kemsley
Via: Bestadsontv
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors: Garry Horner, Matt Kemsley, Alan Donaldson
Typographer: Chris Mawson
Retoucher: Nick Mueller
Copywriters: Garry Horner, Matt Kemsley
Via: Bestadsontv
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors: Garry Horner, Matt Kemsley, Alan Donaldson
Typographer: Chris Mawson
Retoucher: Nick Mueller
Copywriters: Garry Horner, Matt Kemsley
Via: Bestadsontv
LONDON – The number of people with an internet connection watching TV programmes online has more than doubled in the past year, according to Ofcom.
Olympics: like the financial business, to succeed you need to have a lot of skills.
Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
