Updated: Avenue A|Razorfish Poised for Sale to WPP, Insider Says
Posted in: UncategorizedAvenue A|Razorfish could be up for sale by Microsoft, a spy tells us, possibly to WPP. From the beginning of the relationship, AA|RF has been an odd fit for Microsoft, and based on a few strong indicators, we surmise a sell off before too long.
When you’re spending $6 billion to pick up a company like Redmond, it makes sense to get as much for your money as possible. That seems to be what Microsoft was thinking when they kept AA|RF — but a year later the agency is broadening its horizons, expanding services to “a media and entertainment consulting practice with 200 staffers in New York, L.A. and San Francisco,” according to Silicon Alley Insider.
More after the jump.
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