Three join Work Club strategy team
Posted in: UncategorizedLONDON – Work Club has hired three senior strategists to its team.
LONDON – Work Club has hired three senior strategists to its team.
LONDON – Belfasttelegraph.co.uk has been relaunched, featuring a new travel section in conjunction with national sister title, independent.co.uk.
NEW YORK – US Presidential candidate Senator John McCain is being sued by ‘Running On Empty’ singer Jackson Browne, for alleged copyright infringement and false endorsement.
LONDON – Asda and Tesco have started a new price war, this time over milk, as they battle to win shoppers facing the combined effects of rising food, energy and fuel prices.
LONDON – Apple briefly overtook Google as Silicon Valley’s most valuable company this week, accentuating the pair’s increasing divergence in performance.
Adgrunts may remember the spotlight on 86thenions (part two) and you’ve seen their work for upshot and the upshot music tour, not to forget the NEC campaign and the Project Hello work.
Well, it’s been quiet around 86theonions for a while – because they’ve been busy metamorphing into something else.
The former ad agency has reinvented itself as “a social brand innovations collective, merging ecology and pop culture with products, art, branded content.” Hello Ecopop “Ideas too good to waste”! More inside folks –
NEW YORK – News Corporation is to give up majority control of its pay-TV technology subsidiary NDS through a deal with private equity company NDS that values the set-top box maker at £1.96bn.
Branded utility is becoming a buzzword, but when the examples are this flawless, I can’t help but be impressed.
According to Ad Age, Clear Channel Outdoor, which runs several self-service public bicycle rental programs in Europe, has brought the concept to Washington, DC.
The initial rollout features a total of 120 bikes at 10 rental sites near downtown Metro stations. Rack locations depend on a number of factors including access to the Metro, employment and residential density, popular destinations, customer survey feedback and proximity to other racks.
Members can rent the bikes for up to three hours and return them to any of the 10 rental sites.
The talk around the office for the past week has been all about sports. People are recounting games, calculating stats and even talking smack. With the Olympic Games happening at venues all over Beijing, this isn't surprising, but it certainly is new. In the past, sports were rarely brought up around the proverbial office water cooler.
“The resulting figure of 0.842733801 shows that in general there is a strong relationship between news websites linking out and getting links in return.” More details on the study + a big table of numbers here.
A member of Dell’s digital media team has been outspoken both on AgencySpy and Tribble Ad Agency over the recent allegations that VP of Marketing Casey Jones has been placed on probation.
“I Don’t know where you got this notion, but there isn’t an ounce of truth in your conjecture. We understand that you’re in the gossip business, but you should have a modicum of responsibility when blindly speculating on an individual’s career. This is simply wrong.”
The commenter, Richard Binhammer (aka RichardatDell) left this comment both on AgencySpy and Tribble (although it seems to have disappeared from AS — which we had nothing to do with).
More after the jump.
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New Career Opportunities Daily: The best jobs in media
Li Ning has been almost unanimously crowned the king of the Olympic ambush marketers, but in one case, the Chinese sportswear company's efforts appear to have publicly backfired. The Chinese sportswear company created a promotional photo of the Spanish Olympic basketball team, with the players all posed, in uniforms sponsored by Li Ning, with their eyes narrowed in a caricature of Chinese facial characteristics.