NEW YORK (AdAge.com) — Sports Illustrated has begun using online auctions to sell some of its print, digital and event-marketing inventory. It's one of the most striking attempts yet to harness new media for a traditional publisher's gain, particularly among magazines where publishers have feared undermining their sales teams.
MINNEAPOLIS (AdAge.com) — So it turns out parts of the Beijing Olympic Opening Ceremony were fake. No worries, because the compelling competition is real — providing all the drama, reality and, yes, even comedy that have been missing in network TV's lost season of 2007/08. Viewers have responded resoundingly, giving NBC, network TV and the Olympic movement itself media momentum so badly needed for all three entities.
(TrendHunter.com) Let’s face the fact there is a clear winner in the field of Star Wars cakes. This dessert has been sculpted like the Millennium Falcon, the spacecraft commanded by Han Solo, and really takes the cake!…
This new spot for Nissan (:30 and :60) immediately piqued interest: one car drives ’round a vinyl album.
(TrendHunter.com) The Lotus Ice Vehicle is being developed to help with research on the Moon Regan TransAntarctic Expedition.
Details on the exact specifications of the Concept Ice Vehicle (CIV) are very slim, but we…
People 1st, the sector skills council for the Hospitality, Leisure, Travel and Tourism (HLTT) sector, is to launch its first TV campaign in association with leading brands, such as McDonalds and Yo! Sushi.
LONDON – Coca-Cola has hired branding agency ATTIK to handle brand identity for its sponsorship of the 2010 FIFA World Cup, which will be hosted in South Africa.
(TrendHunter.com) Had a bad night because your roommate was snoring and keeping you up most of the evening? Wearing headphones is one option, but why bother when we can now cure your roommate’s snoring problem? Why not…
It's been a long time since I have worried about the ability to get new business in the door. This summer I'm just plain freaking out.
Our colleague and friend Ask Dabitch Wappling, who writes commentary on the 43,000 ads she hosts on commercial-archive (Adland) told us yesterday that she’s been receiving death threats and serious trolling attacks from pro-Chinese Web junkies.
The ads in question were produced for the Red Cross of Sweden, and depict images of human rights violations by Nepalese armed forces. Accompanying the images are the logos used for the 2008 Beijing Olympic games. For instance, the track and field (running) logo is set in the corner of an image of a man running from armed forces during what appears to be a protest.
Much more, including links to the images, after the jump.
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New Career Opportunities Daily: The best jobs in media
Earlier this year I tried to work a product placement deal between Tiki Bar TV and a prominent spirits company. I was pretty excited by the prospects, but sadly it never went anywhere.
Today, The Wall Street Journal details successful forays by brands into the land of web-based shows.
The Journal points to “edgy niche video sites” like Break.com and College Humor as two that have made production deals with Samsung, Mountain Dew and Old Spice.
Break.com created the three-part series “Ballpark Invasion” to promote Samsung’s Instinct phone. Old Spice recently drafted College Humor to produce a series to promote its two-in-one body wash and moisturizer. The result: “The Great American Twofer Hunt.”
Costs for the shows, which are typically a couple of minutes long and include anywhere from two to 20 episodes, range from about $250,000 to $750,000.
College Humor is owned by IAC/InterActiveCorp.
(TrendHunter.com) Bad Ass Golf Carts aren’t for the lighthearted. These beefed-up custom golf carts are made to the customer’s specifications, which means that off-road suspensions, headliner TVs, video game installations,…
(TrendHunter.com) A client of LUCA Chocolate in Ramseur, North Carolina submitted a request for chocolate-covered bacon, complete with a video sampling (as seen here).
As popular opinion might indicate, the combination…
LONDON – Asian restaurant chain Wagamama has partnered with Multimap for its first online ad campaign that will see branded messages appear whenever a user searches for an address near a Wagamama location.
(TrendHunter.com) It’s not a great example for young girls that Ali Lohan appears to have added boob implants at age 14. For the record, her older sister Lindsay Lohan denies that Ali had breast implants, but these comparison…
Lately, the race for the White House has been an eruption of hard-hitting negative ads.
LONDON – Bauer Media has a signed a promotional deal with the Department for Transport to support its road safety campaign via its celebrity title Closer.
LONDON – Ipsos has reported growth in revenues of 4.5% for the first half of the year, in spite of the effects of the euro’s unfavourable exchange rate and flat growth in the United States.
LONDON – Newspaper giant Gannett is to cut 1,000 positions from its US local newspapers due to declining circulation and ad revenue.
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