Hasta La Creative!

What does this alarm clock do?

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NEW YORK – Google is to launch a venture capital operation, which will invest in start-up technology companies.

This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

Bigger image inside, cheap but very effective look!

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LONDON – BT has announced that it signed up 68,000 customers to its pay-TV service BT Vision during the three months to 30 June.

LONDON – Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session.

This Japanese-esque (it does look a little Japanese doesn’t it? It’s not just me who thinks that, right?) ad was created for Greenpeace by Scala JWT Bucharest. It points out that for every action there’s a reaction, and what you do to nature – nature brings back to you.

So, if you just turned off the light more often, you won’t be engulfed in a Tsunami?

Credits;

Andrei Orcula – Photographer
Angela Teodorescu – Creative Catalyst
Alexandra Cantor – Creative Catalyst
Mihai Cojocaru – Executive Creative Director
virgiliu andone – Art Director
Andreea Dragomir – Copywriter

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LONDON – Starcom MediaVest Group has appointed Richard Hartell as its chief strategy officer, replacing Pru Parkinson, who left the agency this week without a job to go to.

LONDON – Data and direct marketing firm Tri-Direct has won a contract from Salaam Halal Insurance to target Muslim consumers with Shariah-compliant products.

LONDON – Republican Presidential candidate John McCain has taken the gloves off in his battle with Barack Obama by releasing a new ad painting his Democratic rival as a media celebrity in the mould of Paris Hilton and Britney Spears.

LONDON -Mediaset, the Italian media firm owned by Prime Minister Silvio Berlusconi is suing Google’s YouTube for around $800m (£403m) over copyright infringement.