Jul
28
Jul
28
Wearing Marker Measurments Only – Secrets From Your Sister Bra Fittings Ads (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This Measurements ad campaign for Secrets From Your Sister bra fitting specialists showcases their expertise at choosing the right bra for you by showing models wearing pretty much nothing at all. The…
Jul
28
Ethereal Accessories – Feather Angel Wings (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Accessories are all the rage in fashion; shoes, belt, hats, bags, so why not wings? These ethereal feather wings are handmade and really quite stunning. After I looked at them for a while they began to…
Jul
28
Restructuring Is Tough, but It Can Be Managed
Posted in: Uncategorized
There are ways to re-engage and motivate staff during a restructuring of your agency. Here are five tips.
Jul
28
CMOs Must Be a Part of Cost-Cutting Talks
Posted in: Uncategorized
In matters of demand-side growth, revenue and brand value, the CMO should have a major voice in a companywide cost-cutting decision-making process.
Jul
28
Offer Consumers a Meaningful Service
Posted in: Uncategorized
It's just common sense that if you give a little, you'll usually get a little in return. Marketing is nothing more or less than an exchange of value. The better the value the marketer provides, the more time and attention they'll usually get back from their target.
Jul
28
Brands Are the Stars in New Slew of Online Instructional Videos
Posted in: Uncategorized
NEW YORK (AdAge.com) — A new breed of media companies is attempting to translate highly searched-for information into branded how-to video
Jul
28
$80 Billion? Online Display Market Is Being Overhyped
Posted in: UncategorizedNEW YORK (AdAge.com) — It's déj? vu all over again as the web giants scurry to build massive internet-ad networks: Microsoft makes plays for Yahoo, both of them talk to AOL, Google tries to milk a display powerhouse from DoubleClick, and venture capitalists throw money at ad networks and exchanges. But amid the frenzy, it might be worth taking a look at whether today's economic and marketing developments are shrinking that pot of gold they're all after.
Jul
28
Young’s Big Challenge at Ogilvy: Following Legend Lazarus
Posted in: Uncategorized
NEW YORK (AdAge.com) — The appointment of Miles Young to replace the legendary Shelly Lazarus at Ogilvy was more evidence that the future growth of the ad world is all about emerging markets such as Asia
Jul
28
Stars Align With Retailers for Fall
Posted in: Uncategorized
NEW YORK (AdAge.com) — For a healthy dose of celebrity, consumers need not look any further than their local shopping center.
Jul
28
Pick a Product: 40% of Public Decide in Store
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — For more than a decade, the oft-quoted statistic that consumers make 70% of brand decisions in the store boosted shopper marketing and made other advertising seem almost pointless. But an extensive new global study by OgilvyAction indicates that consumers aren't nearly as fickle as an oft-quoted figure suggests — though they're still plenty receptive to changing their minds at the shelf.
Jul
28
Why Apple Must Tell Its Story
Posted in: Uncategorized
NEW YORK (AdAge.com) — When Steve Jobs catches a cold, Apple sneezes. And that's why the rumors and innuendo swirling about his health are particularly serious for Apple.
Jul
28
How to Cut Through but Not Offend? Verizon, Snickers Latest to Fail Test
Posted in: Uncategorized
NEW YORK (AdAge.com) — Late last week, an important bit of marketing news about Mars Inc. was delivered to the world through an unusual channel: a press release from a gay-rights organization that had pressured the candy giant to pull one of its ads.
Jul
28
Pay-for-Play Wends Its Way Into TV News
Posted in: Uncategorized
NEW YORK (AdAge.com) — The revelation last week that McDonald's paid to have iced-coffee drinks set in front of the news anchors on Las Vegas' KVVU created a stir, even though the news personnel went about their business, didn't sip them and didn't give their inanimate co-stars even the slightest mention. Those outraged will be sad to learn that paid appearances for cold java are no longer that unusual.
Jul
28
At GM, 25% of Marketing Dollars Doled Out to Digital
Posted in: Uncategorized
Jul
28
The Hispanic Fact Pack
Posted in: Uncategorized
NEW YORK (AdAge.com) — As U.S. ad-spending growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains. In 2007, Hispanic ad spending grew 4.2% while the general market was essentially flat at 0.2% growth, according to TNS Media Intelligence. A comprehensive look at how that's being spent can be found in Advertising Age's fifth-annual Hispanic Fact Pack.
Jul
28
Why You Seldom See Noxzema Anymore
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — According to people familiar with the matter, Procter & Gamble has been trying to sell Noxzema for several months. And normally sanguine marketers who have been close to the century-old brand over the years are feeling unusual pangs of nostalgia for a once-ubiquitous product they say suffered from being pigeonholed, underleveraged and never clearly defined.
Jul
28
CMOs Snag an Average of $1.5 Million a Year
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — The average CMO-level executive last year took home $1.5 million, according to an exclusive Advertising Age analysis. Nice pay — but nothing next to the $15.5 million hauled in by Dell Chief Marketing Officer Mark Jarvis.
Jul
28
Chic Solar Bags – Noon Solar Collection (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Solar bags are a great way to juice up your gadgets in a free and environment friendly way. Trend Hunter has previously featured a few bag designs with embedded solar panels, but I have to admit that they…
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