Hasta La Creative!

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa

Advertising Agency: Saatchi & Saatchi London, UK
Creative Directors: Paul Silburn, Kate Stanners
Creatives: Dennis Willison, Suzanne Hails, Howard Green, Pablo Videla/, Paul Silburn
Planner: Gareth Ellis
Account Handler: Sarah Galea
Producer: Rebecca Williams
Media Buying Agency: MediaCom
Media Planner: Stephen Ward
Production Company: Partizan
Director: Traktor
Editors: Andrea McArther, Amanda Perry at Peep Show
Post-production Company: MPC
Audio Post-production Company: Parv Thind at Wave
Agency Contact: Eleanor Conroy
Aired: July 2008

Advertising Agency: Saatchi & Saatchi London, UK
Creative Directors: Paul Silburn, Kate Stanners
Creatives: Dennis Willison, Suzanne Hails, Howard Green, Pablo Videla/, Paul Silburn
Planner: Gareth Ellis
Account Handler: Sarah Galea
Producer: Rebecca Williams
Media Buying Agency: MediaCom
Media Planner: Stephen Ward
Production Company: Partizan
Director: Traktor
Editors: Andrea McArther, Amanda Perry at Peep Show
Post-production Company: MPC
Audio Post-production Company: Parv Thind at Wave
Agency Contact: Eleanor Conroy
Aired: July 2008

Advertising Agency: Walrus, New York, USA
Creative Director: Deacon Webster
Art Director: Mary O’Keefe
Copywriter: Fred Kovey
Illustrator: Chris Roth
Published: August 2008

While not everything in black and white makes sense – that this ad is fake fake not paid for by Guiness is dead obvious on first viewing.

Sure enough, the director explains further down in the comments that it’s “just a joke”. Using someone elses trademarked brand. Not a parody or anything. Hmm. Might that cause legal troubles for DESchatz?

It really isn’t real. I shot the ad with no intention of sending it to Guiness because of the content. IT was meant to either make people laugh or get really disgusted. I rather people felt the former because that’s why it was made. Just for fun.
Oh and it only cost $320 for the ad. My equipment, 300 for the actress, and the rest for food and a six pack of Guiness

Then DiageoMarketingCode pops in and leaves a comment:

“Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brand, and our commitment to responsible marketing, and this is not how we want our brand portrayed. For further information, check out our marketing code at Diageo’s website.”

And DESchatz defends himself:

“Please understand that this was never meant to go this far as in terms of many viewers. This isn’t a legitimate ad considering the glitches of the spot. In no way or form was there though of sending the idea to Guiness. This was meant for a good laugh. It shouldn’t get more serious than that.”

The biggest glitch in the spot (apart from the serious brand disconnect) is the sound, it’s bloody horrible. And how naive are you when you think something with sex in it won’t get that many viewers on youtube?

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Following up on Gianatasio’s post not for the easily offended … Nike has pulled three ads for Hyperdunk Basketball shoes amid criticism that they are homophobic. The print ads, part of a larger campaign by Wieden + Kennedy, have images of basketball players slam-dunking over other players in a way that brings the dunker’s crotch into the personal space of the other player’s face. In other words, their junk is all up on some dude’s mouth. The headlines of the three axed ads are “That ain’t right,” “Isn’t that cute,” and “Punks jump up.” Nike (of course) says the ads weren’t meant to be offensive. Its press release states that the ads were “based purely upon a common insight from within the game of basketball—the athletic feat of dunking on the opposition, and is not intended to be offensive.” Wieden has already removed the three executions from its blog, but that hasn’t stopped people there from continuing to comment on them. Wanna see the other two pulled ads, huh, punk? I got your executions right here.

—Posted by Rebecca Cullers

It’s never too late to parody The Blob, at least not if you’re Frijj. For the unfamiliar (which included myself up until about 15 minutes ago), the British milkshake brand has launched a few ads poking fun at the legendary 1958 B-movie, aka Steve McQueen’s secret shame. The Web site, Four Ridges Must Be Destroyed, features a demented little girl who pours Frijj all over the fictional town of Four Ridges, but the drink is so thick and creamy that even the elderly can outrun their slow-churned fate. The larger campaign encourages consumers to upload their own horror movies using Frijj as a prop. An eight-minute montage of the best ones will be shown before films at a London film festival sponsored by Frijj. Entries don’t necessarily have to explain how a creepy pre-teen managed to horde enough Frijj to drown a small English village.

—Posted by David Kiefaber

Most spam headlines are pretty easy to spot at 100 yards. Usually they involve a grotesque and physically improbable offer about penis extension. But there’s a new trend in spam that might be tougher to catch on first glance. “False headline” spam uses almost-believable subject lines to lure you in, and some are pretty good. A few of those I received recently: “Release denied for dying Manson follower,” “Breaking news: McCain cheats on his wife,” and the incalculably cool, Weekly World News-ish “Ninja attack in New York Times Square.” Security Computing Corp. says this trend was just one of six major spam waves that picked up steam in June. But looking at the rest of the list—replica fashions, free BlackBerries, etc.—it seems false headlines stand the best chance of catching on. Then again, it’s hard to argue with a penile-enhancement zinger like “How Stella got her tube packed.”

—Posted by David Griner

The Muppets have gone viral. Gonzo, Sam, Beaker, The Swedish Chef, and Statler and Waldorf have all created their own YouTube accounts and are uploading videos of classical music as sung by Muppets. Except, of course, Statler and Waldorf, who are just heckling all the Muppet videos. They’re even heckling other YouTube videos (including an illegal upload of The Muppet Show’s “Mahna Mahna” clip). You can also become MySpace buds with all the Muppets listed above. Why the Internet blitz? It’s to promote Studio DC: Almost Live, the upcoming Muppets special on the Disney Channel. The show, which premieres this Sunday, Aug. 3, will be an old-school type variety show with the Muppets and all your favorite teeny-bopper stars, like the Jonas Brothers, Miley Cyrus and Ashley Tisdale! So basically, it’s The Muppet Show Part 2—how remake-errific! Even if you’re turned off by Miley and her ilk, the YouTube videos are a must see for any Muppets fan.

—Posted by Rebecca Cullers

LONDON – Butlins, the UK holiday company famous for its redcoats, is reviewing its £4m media buying account.