Hasta La Creative!

There’s plenty of advertising in airports, but Doubletake Marketing won’t be satisfied until flashy commercial graphics are plastered across baggage carousels nationwide. The company trumpets carousels as “a new advertising medium” (which they’re really not) that will allow clients to reach “thousands of passengers [who] gather each hour to await arrival of their luggage. … It is the only medium where travelers wait 15+ minutes for their luggage to arrive.” Do companies really want to reach haggard, sweaty, angry travelers who’ve been waiting an hour in Dallas for luggage that’s been mistakenly shipped off to Des Moines? Those folks are not going to have good associations with the product names spinning around with other people’s luggage. It could be good for law firms offering to sue carriers for emotional distress and railroads targeting fed-up vacationers seeking a gentler mode of transport.

—Posted by David Gianatasio

Adfreak has a story on BBH’s keywords being bought up by an SEO firm (which reminds me, just a little of Asa Baileys OgilvyHijack a few years back) – they explain:

Bartle Bogle Hegarty chairman Steve Harty dismissed the usefulness of paid search for an agency like BBH, saying, “We have a more targeted strategy than, ‘We’re open for business.’ Search is kind of indiscriminate in a way.” Reprise Media doesn’t agree, and it’s out to prove a point. It has purchased the Google keywords “BBH” and “Steve Harty,” which bring up ads that direct to a Reprise blog post laying out how dumb it is for agencies to downplay search. Copy for the BBH ad reads: “Looking for an Agency? Not Buying Their Own Branded Terms! Can You Trust Them to Manage Yours?”

While googling BBH I do find BBH on the top spot there – but no text ads? – and if you search for BBH here at Adland, you’ll find that nearly every post mentioning BBH has a link to BBH in it. (How’s that for poisoning the well? BBH should pay me for that google-juice!). If you search google for Steve Harty, you’ll find the search marketing post explaining that they bought those keywords in the coveted top spot (right now that is) instead. No word yet on what the real Steve Harty thinks of this little stunt riding on his name.

read more

Chime Communications, owner of the Bell Pottinger Group, has issued a buoyant trading update predicting that operating income is set to be 20 per cent higher year on year.

LONDON – Microsoft has announced that it will acquire Powerset, a ‘semantic’ search engine, following the end of its talks to acquire Yahoo! last month.

LONDON – Dow Jones has appointed Sara Howers, formerly of BusinessWeek, as circulation marketing director for its consumer media group in Europe, which includes the European and US editions of The Wall Street Journal.

What does one big breasted celebrity blonde say to another? According to the press, if it’s Pamela Anderson speaking about Jessica Simpson, it’s that she’s a “[bleep] and a wh_re.” Anderson has…

Here’s an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is “a company that is ‘Helping holidays happen’” so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created “Zuji baked beans” and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

read more

Ahem. It might the heat that’s getting me a touch randy, but these images strike me as a little perverse. It’s like the fruit is fornicating with itself. That’s it, I’m hitting a cold shower. I see perverse fruits!

Advertised brand: Calgary’s Farmers’ Market

Advertising Agency (Name, City, Country): Wax Calgary Canada
Agency website: http://www.waxpartnership.com
Creative Director:Joe Hospodarec
Art Director:Joel Arbez
Copywriter:Saro Ghazarian
Illustrator:
Photographer:Jean Perron

Other additional credits:

Published/Released/Aired (Month, Year): June 2008

read more

Saatchi & Saatchi, Malaysia reminds us of germs stickyness with this “whatever it’s touched, you touch” poster series. Eww, one could get germophobic for less.

read more

LONDON – Speech radio station TalkSport has secured a cross-platform ad deal with The History Channel’s Ax Men programme, running for two weeks this month.