Mar
17
Delia Smith and IPC link up for promo
Posted in: UncategorizedIPC and Random House have entered into a commercial tie-up to promote monthly glossy Woman & Home and Delia Smith’s new book, How to Cheat at Cooking.
Mar
17
Carat raises UK adspend growth estimate
Posted in: UncategorizedLONDON – Media agency Carat is optimistic in its outlook for UK adspend, raising its 2008 growth forecast from 5.9% to 6.4%, but is now more pessimistic about worldwide growth.
Mar
17
Capital director branches out on his own
Posted in: UncategorizedFormer Capital Manning Selvage & Lee director Peter Curtain has launched his own agency.
Mar
17
Airey makes another US hire for ITV production division
Posted in: UncategorizedLONDON – ITV has hired another big name in US television, Fox Broadcasting’s Lee Bartlett, to be chief operating officer of its production division ITV Global Content.
Mar
17
iris appoints for pan-Euro focus
Posted in: Uncategorizediris PR has poached Visit London’s European PR Manager to develop it pan-European expertise.
Mar
17
London body snares BBC corporate chief
Posted in: UncategorizedThe BBC’s head of corporate affairs is to take the top lobbying role at a body representing big businesses in London.
Mar
17
Kirk McPherson to leave MindShare
Posted in: UncategorizedLONDON – Kirk McPherson, the worldwide new business director of MindShare, is to leave the agency.
Mar
17
Golin Harris links with Packer Forbes to expand healthcare offering
Posted in: UncategorizedConsumer agency Golin Harris is making a move into the healthcare market with an alliance with specialist healthcare shop Packer Forbes.
Mar
17
British consumers vote on top 10 Irish brands
Posted in: UncategorizedLONDON – Guinness, Baileys, Westlife and U2 are the British public’s favourite Irish brands, according to a survey.
Mar
17
Pepsi social networking initiative links fans to footballers
Posted in: UncategorizedLONDON – Pepsi has become the latest major brand to embrace social networking with the launch of a multimillion-pound promotion featuring David Beckham, Thierry Henry, Ronaldinho, Cesc Fabregas, Lionel Messi and Frank Lampard.
Mar
17
Student ad wins Patricia Cornwell novel competition
Posted in: UncategorizedLONDON – A 20-year-old student has won a competition to design a TV ad for Patricia Cornwell’s latest thriller.
Mar
17
Top 25 Things that are Green – Happy St Patrick’s Day!
Posted in: Uncategorized
(TrendHunter.com) In celebration of St. Patrick’s Day, Trend Hunter brings you the Top 25 Things that are Green, Irish, or related to Beer. As the Irish say, “Erin Go Bragh.” (Ireland Forever)
Enviro-Tips from the Green Team – Will Ferrell For the Environment (VIDEO) This clip is an environmental spoof by comic act…
Mar
17
Links for 2008-03-16 [del.icio.us]
Posted in: Uncategorized- Fertilizing dandelions with blood on Flickr – Photo Sharing!
yeah! images of our panel at the New Museum - Yan Pei-Ming, Luca Vitone and Victor Man / e-flux
GAMeC presents the first solo exhibition in an Italian museum dedicated to Yan Pei-Ming. 20 large format works – oils and many watercolours, an exhibition created around a theme selected by the artist and the curator organized into four sections: Self-por
Mar
17
Crystal Ball 2.0
Posted in: Uncategorized
We asked the bloggers on the Power 150 blog-ranking index to tell us what technology marketers should be paying most attention to in 2008. Here's what they said.
Mar
17
GM Roars Forward Into Digital Ad Channels
Posted in: UncategorizedThe country's third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year.
Mar
17
As Marketers Shift to Digital, Big 4 Keep Pace
Posted in: Uncategorized
Mar
17
I Want to Buy in-Game Ads. Why Are So Many Parties Involved?
Posted in: Uncategorized
In-game advertising will experience the highest growth rate among the various categories of game advertising methods forecasted, increasing to more than $800 million in 2012 from $55 million in 2006, according to Parks Associates.
Mar
17
Like It or Not, We’re All in This Together
Posted in: Uncategorized
The revolution is not being televised. That's because it is being webcast. Right now, in real time.
Mar
17
How Three Little Words Can Help You Succeed
Posted in: Uncategorized
Content matters more than ever, and people are watching more video and listening to more music than ever before. The internet is global and therefore opens up new markets. Digital reduces distribution costs and increases margins. Huge brands with major economic value and audiences have been created, from Google to Facebook. So what makes companies succeed, and what can we learn from them?
Mar
17
The ’70/20/10 Rule’ and Why You Need It
Posted in: Uncategorized
If you're a brand guardian, you're likely worried about your digital marketing. You've read the news about how aggressively some brands are following and engaging people in their digitally led lives. You see the headlines about the "next hot technology." You attend various conferences on the subject and, in a hushed corner at one of these events, you might confess that the subject keeps you up at night.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.